Veloxsites LinkedIn Presentation
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The document summarizes research findings on small and medium-sized businesses' (SMBs) needs and preferences regarding online presence and websites. It finds that SMBs want solutions that are trustworthy, help them get found locally, and require minimal effort ("done" for them). However, many existing SMB websites fail to meet basic usability and functionality standards. The document then presents the Veloxsites solution, which uses customer analytics to automatically provision websites that match SMBs' specific needs, in order to better serve customers and scale efficiently.
Veloxsites LinkedIn Presentation
- 1. Opportunities in Online Presence for SMBs Veloxsites January, 2015
- 2. Source: InsightONE/Veloxsites Research Report Online Presence: What SMBs Want, 2015 Sample: 24 telephone interviews, 10 SMB service provider channels, 8 with over 50,000 SMB customers, 10 SMBS with monthly digital spend ranging from $25 to $170, 4 website creation providers Service Providers are not Building Trust with SMBs Selling new websites to SMBs is difficult New online product offers are failing because existing websites are not responsive SMBs are sold products they dont understand or need 1 2 3 Reasons why
- 3. Why Existing SMB Sites Dont Build Business 49% of fail to comply with basic usability principles 50% of online sales are lost because visitors cant find content 60% of sites dont list their phone number 93% of websites do not render successfully on mobile devices or smartphone
- 4. What SMBs Want Trust a connection to a service provider that understands their business and needs To be found locally traffic, calls, leads, sales Done website, online presence instantly 1 2 3
- 5. SMB Statistics Have a website 50% Dont Have a website 50% Responsive 30% NON Responsive 70% Dont need a website 32% Need a website 68% 20% 69% 37% Replacing Enhancing Creating Mobile
- 6. Do It For Me (DIFM) 70% DIY - Migrate to DIFM Do it Yourself (DIY) Source: InsightONE/Veloxsites 2015 Research Report Online Presence: What SMBs Want Self-serve Light Fulfillment = Done 80% of SMBs want their website development DONE for them DIFMs want to understand what is occurring and see results but dont want to do it themselves The majority want it DONE for them SMB Digital Marketing Personas
- 7. The Veloxsites Solution Our Customer Analytics Suite helps service providers target customers with online services that match what customers need Automated provisioning of website features as customers need them Fulfillment support, training and marketing programs to ensure program success
- 8. Customer Analytics - Know Your Customers Needs MarketMatch - Opportunity Assessment Web Health Report Needs Segmentation
- 9. Automation Provision exactly what they need, automatically
- 10. Fulfillment Seals the Deal
- 11. At 6 months, adoption increases 3 to 5X SMBs needs are met they get what they need and see it first Cost of Delivery is Reduced with Automation Fulfillment costs are reduced via automation and can easily be outsourced to folks like Design Wizards Average Client Results
- 12. You can give every one of your customers a responsive website We take your customer data and turn it into tens of thousands of websites
- 13. Before After Sample Site 1: New
- 14. Before After Sample Site 2: Before & After Responsive Site
- 15. Add E-Commerce and Payment Gateway Add E-CommerceBefore
- 16. Google AdWords
- 17. Conclusions Offer SMBs what they need Build trust to deepen your relationships Massively improve your sales & CSAT ANALYZE NEEDS BUILD RIGHT SCALE QUICKLY Pinpoint which SMB needs what service through analyzing your customers web presence Then build/improve their websites correctly And quickly scale your new solution with automated site creation There is a much larger opportunity in new and replacement sites