Linda, the shop manager, wants to better monitor her employees' performance and activities. She plans to collect records of all customer interactions from various systems to create a timeline of each agent's daily activities. This would allow Linda to analyze utilization, schedule efficiency, and compare performance across agents. With real data, Linda can provide targeted advice to help agents improve and make decisions to optimize the shop's workload and recognize top performers.
NIA 2010 Q1-R00.91 - datasheet - englishCsaba Kiss
油
This document summarizes infrastructure data for 3,047 Hungarian postcodes collected by Microsegment Zrt. It includes tables listing the number of postcodes by county and collections of data on various types of infrastructure elements within postcode areas, such as highways, residential parks, post offices, hotels, petrol stations, hospitals, ATMs, and railway access. Each collection includes information on data availability, date, definition, and domain values.
Corporate Needs-Based Segmentation (CNBS) was developed by Tud叩sb叩nya Kft to segment corporate customers for mobile service providers. It delivered CNBS to 4 EU countries from 2005-2010. The document discusses how CNBS can segment customers based on their needs to improve retention, targeting, and profitability. It provides examples of segment profiles and strategies to focus on acquisition, cross-sell, and increasing customer value for different segments.
Az Eg辿r炭t a navig叩ci坦 mellett t旦bbf辿le anonim adatgy撤jt辿st is t叩mogat, amellyel a t辿rerss辿g 辿s az 炭tmins辿g jellemz辿sre szolg叩l坦 adatok gy撤jthetk a navig叩ci坦 sor叩n
j marketing trendek az Interneten 2011-benSoftinvent
油
E-Bridges v叩llalkoz叩sfejleszt k辿pz辿sek 2010, Hogyan igazodik
a weblapok
men端
navig叩ci坦ja a
konverzi坦hoz?
Gazdas叩gi elrejelz辿sek a web kommunik叩ci坦ban 2011 ben
The document discusses challenges facing an insurance company's marketing officer. It identifies competitors entering the market, agents pushing for higher commissions, and customers expecting more services at lower prices as key issues. The marketing officer proposes developing capabilities to better understand individual customers and households to improve cross-selling and profitability analysis at the customer level. This would allow prioritizing the most profitable customers and optimizing resources. The officer outlines calculating customer lifetime value and profit concentration to inform these strategies.
The document discusses a telco business model shifting from primarily offering a small number of popular products and services to large customer bases, to offering a significantly higher number of niche products and services each appealing to relatively small customer communities, known as the "long tail" business model. It notes managing the high number and variations of products under this model requires new capabilities around scalable product development, low production costs, easy search and purchase processes, and understandable pricing and billing.
Linda works for a company called microsegment that has adopted collaborative web tools and social applications to enable an "Enterprise 2.0" work environment. She is able to complete tasks, manage projects, communicate with colleagues, and review materials online from anywhere using lightweight browser-based tools like trac, wikis, blogs and RSS feeds. This has improved productivity, communication and collaboration within the company and with clients. Microsegment aims to help other companies implement similar social and collaborative solutions.
Az Eg辿r炭t a navig叩ci坦 mellett t旦bbf辿le anonim adatgy撤jt辿st is t叩mogat, amellyel a t辿rerss辿g 辿s az 炭tmins辿g jellemz辿sre szolg叩l坦 adatok gy撤jthetk a navig叩ci坦 sor叩n
j marketing trendek az Interneten 2011-benSoftinvent
油
E-Bridges v叩llalkoz叩sfejleszt k辿pz辿sek 2010, Hogyan igazodik
a weblapok
men端
navig叩ci坦ja a
konverzi坦hoz?
Gazdas叩gi elrejelz辿sek a web kommunik叩ci坦ban 2011 ben
The document discusses challenges facing an insurance company's marketing officer. It identifies competitors entering the market, agents pushing for higher commissions, and customers expecting more services at lower prices as key issues. The marketing officer proposes developing capabilities to better understand individual customers and households to improve cross-selling and profitability analysis at the customer level. This would allow prioritizing the most profitable customers and optimizing resources. The officer outlines calculating customer lifetime value and profit concentration to inform these strategies.
The document discusses a telco business model shifting from primarily offering a small number of popular products and services to large customer bases, to offering a significantly higher number of niche products and services each appealing to relatively small customer communities, known as the "long tail" business model. It notes managing the high number and variations of products under this model requires new capabilities around scalable product development, low production costs, easy search and purchase processes, and understandable pricing and billing.
Linda works for a company called microsegment that has adopted collaborative web tools and social applications to enable an "Enterprise 2.0" work environment. She is able to complete tasks, manage projects, communicate with colleagues, and review materials online from anywhere using lightweight browser-based tools like trac, wikis, blogs and RSS feeds. This has improved productivity, communication and collaboration within the company and with clients. Microsegment aims to help other companies implement similar social and collaborative solutions.
2. zleti Ig辿ny - Genesis
Magyar Telekom (T-Mobile 辿s T-Home) 辿s egy辿b 端gyfeleink term辿ksk叩l叩ja
nagys叩grendekkel kibv端lt az elm炭lt 辿vekben. Az egyes term辿kek potenci叩lis
v叩s叩rl坦i egyre kisebb sz叩moss叩g炭ak, vagyis a term辿kaj叩nlatok pontos c辿lz叩sa
jelentsen cs旦kkenti a marketing 辿s 辿rt辿kes鱈t辿si k旦lts辿geket.
A kibv端lt term辿ksk叩la sz叩mos eleme a pr辿mium term辿kek k旦z辿 sorolhat坦, az 叩ra
辿s/vagy viszonylagos trendy-s辿ge miatt (pl. iphone, ipad, stb.)
A pr辿mium term辿kek egyik legjellemzbb v叩s叩rl坦i r辿tege a j坦m坦d炭 csal叩dok
(h叩ztart叩sok)
Az itt bemutatott adatb叩zis (J坦m坦d炭 Utc叩k Adatb叩zisa - JUA) ezen csal叩dok
azonos鱈t叩s叩n alapszik
2013.01.07 www.microsegment.hu 2
3. Hogyan k辿sz端l?
C辿g端nk, a Microsegment Zrt. partner辿vel a Tud叩sb叩nya Kft.-vel kidolgozott egy statisztikai elj叩r叩sokon
alapul坦 m坦dszert, amely nyilv叩nosan hozz叩f辿rhet inform叩ci坦k alapj叩n az alaphalmaz telep端l辿seinek utc叩it
t旦bb szempont szerint oszt叩lyozza
Az oszt叩lyoz叩s alapj叩n kiv叩lasztott k旦zter端letek (炭t, utca, t辿r, stb.) kolleg叩ink tov叩bbi le鱈r坦 adatokat
gy撤jt旦ttek*
Az 鱈gy elv辿gzett oszt叩lyoz叩s/pontoz叩s eredm辿nye egy egys辿ges idsoros keretmodellbe ker端l
A kiemelt k旦rny辿kek halmaz叩t a t旦bb dimenzi坦s oszt叩lyoz叩s/pontoz叩s alapj叩n hat叩rozzuk meg
(*) r辿szletek k辿sbb
2013.01.07 www.microsegment.hu 3
7. 永辿鉛糸叩一
G20: Biatorb叩gy, Kassai utca
G50: Telki, Nefelejcs utca
G15: Ecser, R坦zsa utca
2013.01.07 www.microsegment.hu 7
8. Felhaszn叩l叩s
A JUA adatb叩zis direkt megkeres辿ses kamp叩nyok c辿lz叩s叩nak jav鱈t叩s叩ra
Legjellemzbb: Pr辿mium term辿kek 辿rt辿kes鱈t辿sekor hirdet辿s helyett ig辿nyes
katal坦gus ter鱈t辿se az adott utc叩ban
Gy撤jt旦tt adatb叩zisok eset辿n (pl. j叩t辿k) az igazi (v叩s叩rl坦ervel rendelkez)
potenci叩lis v叩s叩rl坦k sz撤r辿se
Egy辿b CRM elemz辿sekhez, modellekhez haszn叩lhat坦
Pl. T旦r旦kb叩lint gazdag h叩ztart叩sai k旦z旦tt, h叩ny 端gyfelem van?
Gyrben vagy Debrecenben siker端lt ink叩bb a gazdagokat megsz坦l鱈tanom?
Haszn叩lat eltt 辿rdemes n辿h叩ny teszt term辿kkel meggyzdni, hogy a JUA alapj叩n
c辿lzott 端gyfelek milyen fel端l illetve alul reprezent叩lts叩got mutatnak az adott
term辿k vagy szolg叩ltat叩s 辿rt辿kes鱈t辿s辿re vonatkoz坦an
2013.01.07 www.microsegment.hu 8
11. Magyar Telekom iPAD kamp叩ny
Els 1014 db iPad v叩s叩rl坦 alul-fel端l
reprezent叩lts叩ga utcat鱈pus szerint
Ha az 1014 iPad v叩s叩rl坦kat n辿zz端k, akkor a G50-es gazdag
utc叩ban lak坦k ar叩nya 2,48 szor magasabb mint a teljes
orsz叩g lakoss叩g叩nak G50-es lak坦i
(pontos sz叩mokkal, az iPad v叩s叩rl坦k 15,09%-a lakik G50-
ben m鱈g a teljes orsz叩g lakoss叩g叩nak csak 6,08%-a)
A G20-as az辿rt magasabb, mert a G20-as h叩ztart叩sok
fiatalabbak (vagyis itt egy m叩sik faktor is hat叩ssal van)
(iPhone-ra ez a sz叩m 2010-ben Budapestre vonatkoz坦an
1,76 volt, de akkor m辿g csak egy gazdags叩gi kateg坦ri叩t
tudtunk meghat叩rozni)
2013.03.21 www.microsegment.hu 11
