Crossmedia Challenges (SWIM 2010)
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1) The document discusses challenges in the audiovisual industry due to convergence and cross-media storytelling. 2) It introduces concepts like transmedia narratives, contextual products, and web-oriented narratives that spread stories across multiple platforms. 3) Key points are that each medium should play to its strengths and franchises must be self-contained enough for standalone consumption across different platforms. The document also addresses multi-tasking audiences, user-generated content, and geolocated experiences.
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El relato transmedia ante el reto de Internetmargrandio
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Presentaci坦n en las IV Jornadas sobre Ficci坦n en Cine y Televisi坦n bajo el t鱈tulo "La ficci坦n ante el reto de Internet" celebradas en la Universidad San Jorge de Zaragoza. 14 de marzo de 2013.Transmedia storytelling, TV Fiction and Fandom 
Transmedia storytelling, TV Fiction and Fandom margrandio
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This document discusses transmedia storytelling and fandom. It defines transmedia storytelling as the expansion of fiction across multiple media platforms so that each platform can stand alone but also contributes to the overall story. It notes that each medium should contribute uniquely to the narrative. The document then provides examples of transmedia storytelling in TV shows like El Barco and Skins, including their use of websites, videoblogs, webisodes, social media, novels and more. It also briefly mentions transmedia in movies. Finally, it discusses fandom and fan participation online, providing a YouTube link as an example.Essay lisbon mar
Essay lisbon marmargrandio
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This document maps the progress of audience research in Spain from 2005 to 2010 focusing on the reception of television fiction and film. It finds that audience research in Spain has been fragmented but is growing. Regarding television fiction reception, key areas studied include the impact on youth identity formation, cultural identity, concepts of pleasure and entertainment, and media literacy perspectives. Methodologies often combine quantitative and qualitative measures. Film reception studies have focused on character identification processes, using mixed methodologies. Emerging areas of interest are crossmedia audiences and media literacy/skills of citizens, especially children.
Mensaje serie de guerramargrandio
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El documento discute la representaci坦n de la guerra en las series de televisi坦n, se単alando el resurgimiento de la ficci坦n hist坦rica y b辿lica en los 炭ltimos a単os con ejemplos como la Segunda Guerra Mundial, la Guerra de Irak y la Guerra contra el Terror. El autor es Mar鱈a del Mar Grand鱈o, quien proporciona detalles de contacto para m叩s informaci坦n.
Mensajes en las series b辿licasmargrandio
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Participaci坦n en la Mesa Redonda Ej辿rcito y representaciones audiovisuales: las fuerzas
armadas en el cine y en la televisi坦n dentro del Seminario "La representaci坦n audiovisual de las fuerzas armadas en los discursos audiovisuales contempor叩neos" celebrado el pasado 28 de octubre de 2010 en el CENTRO DE ESTUDIOS SUPERIORES FELIPE II, UCM. ARANJUEZ.TV Genres in Spain
TV Genres in Spainmargrandio
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This document analyzes TV genres in the Spanish market. It identifies three main macro-genres: fiction, reality, and entertainment. Fiction includes soap operas, dramedies, sitcoms, dramas, and TV movies. Reality includes newscasts, documentaries, and reality shows. Entertainment includes infotainment programs like political talk shows, magazines, and info-shows that blend information and entertainment. Examples of popular programs in each genre are provided.Crossmedia Challenges
Crossmedia Challengesmargrandio
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1) The document discusses challenges in the audiovisual industry due to convergence and cross-media storytelling.
2) It introduces concepts like transmedia narratives, contextual products, and web-oriented narratives that spread stories across multiple platforms.
3) Key points are that each medium should play to its strengths and franchises must be self-contained enough for standalone consumption across different platforms. The document also addresses multi-tasking audiences, user-generated content, and geolocated experiences.
Clarasmargrandio
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El documento analiza las claves del 辿xito de las series familiares espa単olas Los Serrano y Cu辿ntame. Ambas series utilizan el humor y la nostalgia para atraer audiencias. Los Serrano se centra en las situaciones c坦micas de la vida familiar sin influencias estadounidenses. Cu辿ntame evoca nost叩lgicamente la Espa単a de los a単os 60-70 y enaltece los valores familiares y femeninos de la 辿poca. Los espectadores aprecian que ambas series representan aspectos genuinos de la cultura familiar espa単ola.Crossmedia Challenges (SWIM 2010)
- 1. Convergence and crossmedia challenges in the audiovisual industry Seminar SWIM in the Digital World Zaragoza, 28th May 2010 Mar鱈a del Mar Grand鱈o [email_address] Spinoff http://spinoffonline.blogspot.com/
- 2. More media Fragmented audiences New ways of storytelling Digital environment Connected platforms Decalogue to understand this new scenario Imagen general
- 4. Storytelling devices The official web Cell Phones Web-episodes Mobisodes Merchandising (toys, DVDs) Official Artwork (Comics, books)
- 5. Work on your best, link to the rest In the ideal form of transmedia storytelling, each medium does what it does best... Each franchise entry needs to be self-contained enough to enable autonomous consumption. (Henry Jenkins, 2003)
- 7. 2) Contextual products Mobisodes (24 conspiracy)
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- 14. 6) Consuming in anyplace
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- 21. 9) UGC, culture of remix, copyleft Be water, my friend http:// www.youtube.com / watch?v = ZM85Ola _FCY http:// www.youtube.com / watch?v = q623i0zcCCY The Shining http:// www.youtube.com / watch?v = eIHe7I3glK8 http:// www.youtube.com / watch?v = 2TVooUHN7j4
- 22. 10) Be creative, my friend
- 23. 1) Transmedia narratives 2) Contextual products 3) Web-orientated narratives 4) Transmedia promotion 5) Multitask viewers 6) Consume in anyplace 7) Geolocated audiences 8) Share experiences 9) UGT, culture of remix, copyleft 10) Being creative
- 24. Are you confused with so many signs?
- 25. Here you have some tips: 1) Know all the screens 2) Know your potencial audiences 3) Create a fictional brand 4) Select some media 5) Choose one of them and 6) extend this brand to the rest with some guidelines (characters and plots) 7) Take your time
- 26. Why not? Try your own crossmedia project!
- 27. Thank you for your attention Twitter.com/margrandio Spinoffonline.blogsppot.com