Essay lisbon mar
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This document maps the progress of audience research in Spain from 2005 to 2010 focusing on the reception of television fiction and film. It finds that audience research in Spain has been fragmented but is growing. Regarding television fiction reception, key areas studied include the impact on youth identity formation, cultural identity, concepts of pleasure and entertainment, and media literacy perspectives. Methodologies often combine quantitative and qualitative measures. Film reception studies have focused on character identification processes, using mixed methodologies. Emerging areas of interest are crossmedia audiences and media literacy/skills of citizens, especially children.
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- 1. The Reception of Audiovisual Fictional Products in Spain (2005-2010) COST ACTION ¡°Transforming Audiences, Transforming Societies¡± Working Group 1: New Media Genres, media literacy and trust in the media Mar Grandio mgrandio@pdi.ucam.edu
- 2. ? Rather fragmented, led by working groups and researches which carried out unconnected topics, methodologies and traditions Audience research in Spain ?One of the biggest weaknesses in the existing Spanish research ? Main tradition: Mass Communication and the Effects tradition (public opinion and political communication)
- 3. Growing interest in the audience research in Spain The aim of my essay: mapping the outstanding progress from 2005 to 2010 researching the reception of fictional products in Spain
- 4. Regarding the reception of television fictionreception of television fiction: Youngest audiences and the impact of television fiction on the creation of their individual identity (Luz¨®n et al, 2010; Fedele and Garc¨ªa-Mu?oz, 2010; Igartua, 2008; Pindado, 2006; Montero, 2005) Cultural and social identity, specially the Catalan identity (Mart¨ªnez-Garc¨ªa, 2009; Mart¨ªnez, 2008; Castell¨®, 2008) Concept of pleasure (Grandio, 2009) and the relation between entertainment and interactivity (Soto et al, 2009)
- 5. PERSPECTIVES OF THE STUDIES Media literacy perspectives specially related to the youngest viewers (Idoyaga, 2010; Ferr¨¦s, 2010), User and gratifications theory (Grand¨ªo, 2009; Soto, 2010) Psychological perspective METHODOLOGY: A combination of quantitative and qualitative measures was used
- 6. Regarding film reception, there are very few studies: TOPIC: The processes of identification with the characters (Igartua 2005, 2008, 2009 and 2010) (S¨¢nchez Aranda, Bonaut and Grand¨ªo, 2005) METHODOLOGY: A combination of quantitative and qualitative measures was used
- 7. Becoming big areas of study A) Crossmedia audiences B) Media literacy and audiovisual skills of the citizens, specially the children
- 8. Thanks for your attention Mar Grandio mgrandio@pdi.ucam.edu