Young Marketers Elite 4 - Assignment 1.1 - Lan Chi - Quynh Phuong - Ai TrangQuỳnh PhươngThe document summarizes the branding strategy of Prudential Vietnam. It begins by explaining that Prudential is well-known in Vietnam with 90% brand awareness due to its long history as the pioneer and market leader in the insurance industry. The brand promise is to always listen and understand customers in order to improve their life quality. Key communication channels include TV commercials featuring touching stories and ending with the slogan "Always Listening, Always Understanding." Prudential also conducts public relations activities and social media campaigns focused on caring for loved ones. The branding is strengthened by developing diverse insurance products tailored to customer needs and maintaining awards and recognition as a trusted brand.
STARTUP IDEA OF COUNTRY DELIGH APPT .docxbandisuryapravallikaStarted in 2015, Country Delight is a bunch of Engineers and IIM Graduates who aim to bring back the basics of Milk. Country Delight promises natural, fresh and unadulterated milk directly to the doorstep of the consumer.
Integrated Marketing Plan for TH True Milk Uyen Nguyen (Rachel) MIMC- Integrated MKT Management
Final Presentation - Integrated Marketing Plan for TH True Milk.
If you would like to download these slides, send me via: nguyenpuyen91@gmail.com with your purpose of download.
ABOUT THE COUNTRY_ DELIGHT PRODUCTS.pptxbandisuryapravallikaCountry Delight provides dairy, fruits, vegetables, and other kitchen essentials with an integrated supply chain model. The company sources its products from trusted partners and delivers minimally processed, quality tested essentials within just few hours of sourcing.
Tla credentialsVag MediaThis document provides an overview of TLA, a Vietnam advertising agency established in 2017. It describes TLA's vision to become a top communications agency in Vietnam by 2018. The agency has a small team of 20 people with experience from other agencies. TLA offers a range of services including data, strategy, creativity, technology, execution and optimization. It works with a variety of industry clients and provides case studies on campaigns for clients such as Misfit Wearables, Sunplay Skin Aqua, Vichy, and Vivo.
Vinamilk (1).pptxTuynNguynThKim14Vinamilk is Vietnam's largest dairy company with over 50% market share. It has 12 production factories and products are sold at 224,000 retail points nationwide. 86% of revenue comes from the domestic market in Vietnam. The document discusses Vinamilk's vision, values, management structure, supply chain, competitors in the dairy industry, and proposes creating a new fresh milk bread product.
Huu DongEric DoanVinamilk is the largest dairy company in Vietnam, producing over 200 dairy products. It has a strong brand recognized for over 37 years and a 75% domestic market share. The company sources 30% of its raw materials locally but relies on imports for the remaining 70%. Vinamilk focuses on high quality products, research and development, and a nationwide distribution network of over 600 supermarkets and 224,000 retailers. Its target market is children aged 5-14 for its nutritious products.
Marketing planEng IbrahemProduce New type of Nestle Juice with new flavor
This new flavor is Hibiscus , this new product will be near the egyption culture that like Hibiscus
Promotion of this product will begin before Ramadan and based on Clubs and schools and universities
Banana creativeVag MediaBanana Creative is a content house that produces engaging content for customers. They offer brand building and social media services focused on platforms like Facebook. Their team of young creatives develops content strategies, visual content, ads optimizations, and more based on customer insights. Banana Creative has worked with Vietnamese and international brands since 2015. They create social media strategies, visual content like videos and photos, and optimize ads. Their portfolio includes case studies showing successful campaigns for clients in industries like food and beverage, pharmacy, hospitality, home appliances, and cosmetics.
VISSAN - Group VISSAN.pdfVThanhTho1VISSAN is a leading food company in Vietnam that produces processed meats and foods. The document outlines VISSAN's corporate identity, reputation, and strategic intent. It details the company's history, mission, vision, values, products, awards, and SWOT analysis. To strengthen its reputation during COVID-19, VISSAN plans to launch an advertising campaign featuring celebrities promoting the company's role in helping citizens access food. The campaign aims to increase trust and have over 80% of consumers choose VISSAN's convenient and safe products. It will run on social media platforms through a partnership with CATS media company.
Bioeat projectAxelle PonthieuProjet de création d'entreprise et d'élaboration d'une stratégie social média lors d'une Learning Expedition de deux mois à Londres en Septembre/Octobre 2017 en première année d'école de commerce numérique.
Kenya’s coffee sector in the COVID-19 context. Can producer agency be sustained?IIEDOn 19 May, 2020, the International Institute for Environment and Development (IIED) hosted an online event to discuss an experience of promoting the agency of coffee growers as well as youth and women entrepreneurship in Kenya’s coffee sector, the implications of COVID-19 and some possible pathways to sustaining the progress made to date.
The webinar, part of the 'Empowering Producers In Commercial agriculture’ (EPIC) project, share and debated experiences around a social enterprise that has been seeking to cause positive social and economic disruption within the coffee industry.
This is a presentation given by Vava Angwenyi, of Vava Coffee.
More details: https://www.iied.org/kenyas-coffee-sector-covid-19-context-can-producer-agency-be-sustained
IDM Credentials 2015IDM VietnamThanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
Young Marketers 8 Final Round - LocalSquadUyen NguyenCuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Brand manegementTrần NgọcVinamilk is Vietnam's largest dairy company and 15th largest company overall. It has a wide range of over 200 milk-based products targeting different customer groups. Vinamilk has been successful due to its large advertising investments, diverse product lines, and focus on high product quality. It maintains the top market share in several product categories such as condensed milk and powdered milk. The company also has a large national distribution network and exports products to over 20 countries worldwide.
Detail analysis of Urja Foods Pvt Ltd and creation of various marketing campa...SAGAR JAISWALIt's a food based near Pune. The given ppt consist of Introduction, competitors analysis, SWOT analysis, social media engagement with public. It also consist of various marketing campaign which can be done, in order to increase the profit. Finally, recommendation and suggestions.
Branding.pptxMahadevAVR1A brand is the sum of consumer perceptions about a product's attributes and performance, including the product itself, how consumers experience it, its name, and the company that makes it. Creating a brand involves establishing a unique image for a product through consistent advertising campaigns to attract and retain customers. The objectives of branding are to instantly convey a message, enhance credibility, prompt emotional affirmation, and motivate buyers to increase customer loyalty. Elements of branding include brand identity, brand image, brand position, and brand equity. Potential barriers to developing a strong brand are issues with quality, competition, timing, location, demand, and resonance with consumers.
Business model canvas of a Coffee shop Fozle RabbiCoffeeholic House aims to be a new coffee shop chain targeting young coffee lovers in Dhaka. Their business model canvas outlines key partnerships with local coffee suppliers and media supporters. Key activities will include quality control, employee training, and marketing. The value propositions are convenient locations, quality coffee at affordable prices, and a relaxing environment. Target customer segments are casual drinkers, students, freelancers and corporates. Revenue will be generated through coffee, snack and bakery sales, with the average daily revenue projected at 42,550 taka and monthly profit at 1015,025 taka.
BUSINESS PLAN " SWEETBITS COMPANY"miramar serrionThe business plan is for a company called Sweetbits that produces and sells various flavored sweets and snacks. The company aims to target customers with low budgets, especially students, by providing tasty yet affordable products. Sweetbits plans to ensure high product quality through careful manufacturing processes. Financially, the company forecasts earning a profit within its first week of operations. The marketing strategy involves promoting the products on campus and establishing brand loyalty through reward programs. Regulatory compliance and capital structure are also addressed in the business plan.
Vinamilk Company- Group Vinamilk.pdfVThanhTho1This document provides a communication plan for Vinamilk Corporation. It begins with research on Vinamilk's corporate identity and reputation. It finds that while Vinamilk has a long history and is Vietnam's leading dairy company, it faced a scandal in 2019 regarding school milk quality. The plan then sets the objective to strengthen and enhance Vinamilk's positive image. It proposes identifying key stakeholder groups, developing themed messages around nutrition and community support, and using a media strategy including social media. Risks are assessed and a budget is outlined to execute the plan in early 2022. The overall goal is to reduce any gap between Vinamilk's identity and reputation.
Brand Extension of Dove.pptxJordan StephenMost preferred marketing tools in current business world, which assists a company to launch a new product under the existing brand name
Baby Marketees 2017 - assignment 1 - group 2Võ Bình- Vinamilk has provided scholarships to poor students in Vietnam to support their education since 2003. They also sponsor the Vietnam Stops Growing Milk Fund since 2008 to provide nutrition to children in difficult circumstances.
- Through thorough research on target customers, especially children, Vinamilk designs promotional activities and advertisements using animated films, cartoon characters, and colorful images to create a sense of familiarity.
- Repeated use of the cow image in Vinamilk advertisements over many years has made the cow a familiar part of families' lives in Vietnam and increased their familiarity with the Vinamilk brand.
Manufacturing industriesRinkuShah19This document contains information about three manufacturing companies - Apple, Nestle, and Hershey's. For each company, it provides details on what they manufacture, their vision, mission, and objectives. Apple designs consumer electronics and software, and their vision is to make groundbreaking products through focus and collaboration. Nestle is the largest food and beverage company, with a vision to be a leading nutrition company. Hershey's is the largest chocolate producer in North America, with a vision to offer the best products and shopping experiences.
Revu.portfolio.2021 (en)Revu VietnamThis document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
Presentation 2Amila WeerakoonNespray and Pepsi both use integrated marketing communications to promote their products. Nespray targets all ages and focuses on the nutritional benefits of milk. It advertises on traditional media like TV and radio. Pepsi targets teenagers and younger generations, promoting an image of fun and refreshment. Pepsi spends heavily on digital media like social media to engage its target audience. Both companies use advertising, sales promotions, and sponsorship activities but Pepsi conducts more extensive promotional campaigns.
Amway Corporate Identity and ImageaommuThe document analyzes the corporate identity and image of Amway, a direct selling company established in 1959. It identifies gaps between Amway's identity, which emphasizes quality products and helping people, and its public image, which some see as a cult that sells expensive products. It recommends strategies like corporate social responsibility programs and improved customer relationship management to help close these perception gaps.
Banana creativeVag MediaBanana Creative is a content house that produces engaging content for customers. They offer brand building and social media services focused on platforms like Facebook. Their team of young creatives develops content strategies, visual content, ads optimizations, and more based on customer insights. Banana Creative has worked with Vietnamese and international brands since 2015. They create social media strategies, visual content like videos and photos, and optimize ads. Their portfolio includes case studies showing successful campaigns for clients in industries like food and beverage, pharmacy, hospitality, home appliances, and cosmetics.
VISSAN - Group VISSAN.pdfVThanhTho1VISSAN is a leading food company in Vietnam that produces processed meats and foods. The document outlines VISSAN's corporate identity, reputation, and strategic intent. It details the company's history, mission, vision, values, products, awards, and SWOT analysis. To strengthen its reputation during COVID-19, VISSAN plans to launch an advertising campaign featuring celebrities promoting the company's role in helping citizens access food. The campaign aims to increase trust and have over 80% of consumers choose VISSAN's convenient and safe products. It will run on social media platforms through a partnership with CATS media company.
Bioeat projectAxelle PonthieuProjet de création d'entreprise et d'élaboration d'une stratégie social média lors d'une Learning Expedition de deux mois à Londres en Septembre/Octobre 2017 en première année d'école de commerce numérique.
Kenya’s coffee sector in the COVID-19 context. Can producer agency be sustained?IIEDOn 19 May, 2020, the International Institute for Environment and Development (IIED) hosted an online event to discuss an experience of promoting the agency of coffee growers as well as youth and women entrepreneurship in Kenya’s coffee sector, the implications of COVID-19 and some possible pathways to sustaining the progress made to date.
The webinar, part of the 'Empowering Producers In Commercial agriculture’ (EPIC) project, share and debated experiences around a social enterprise that has been seeking to cause positive social and economic disruption within the coffee industry.
This is a presentation given by Vava Angwenyi, of Vava Coffee.
More details: https://www.iied.org/kenyas-coffee-sector-covid-19-context-can-producer-agency-be-sustained
IDM Credentials 2015IDM VietnamThanks for the support from our valuable clients that help us make it this far!
Our 2015 proposition: performance-based marketing agency. If you like us, give us a chance to prove you are right!
Young Marketers 8 Final Round - LocalSquadUyen NguyenCuộc thi Young Marketers mùa thứ 8 là một phần của hành trình Empower The Next Marketing Generation của Young Marketers – bên cạnh Young Marketers Elite Development Program, với Brands Vietnam là đối tác chiến lược từ 2013, Advertising Vietnam là đối tác truyền thông từ 2018, cùng với sự đồng hành của nhiều đối tác lớn.
Brand manegementTrần NgọcVinamilk is Vietnam's largest dairy company and 15th largest company overall. It has a wide range of over 200 milk-based products targeting different customer groups. Vinamilk has been successful due to its large advertising investments, diverse product lines, and focus on high product quality. It maintains the top market share in several product categories such as condensed milk and powdered milk. The company also has a large national distribution network and exports products to over 20 countries worldwide.
Detail analysis of Urja Foods Pvt Ltd and creation of various marketing campa...SAGAR JAISWALIt's a food based near Pune. The given ppt consist of Introduction, competitors analysis, SWOT analysis, social media engagement with public. It also consist of various marketing campaign which can be done, in order to increase the profit. Finally, recommendation and suggestions.
Branding.pptxMahadevAVR1A brand is the sum of consumer perceptions about a product's attributes and performance, including the product itself, how consumers experience it, its name, and the company that makes it. Creating a brand involves establishing a unique image for a product through consistent advertising campaigns to attract and retain customers. The objectives of branding are to instantly convey a message, enhance credibility, prompt emotional affirmation, and motivate buyers to increase customer loyalty. Elements of branding include brand identity, brand image, brand position, and brand equity. Potential barriers to developing a strong brand are issues with quality, competition, timing, location, demand, and resonance with consumers.
Business model canvas of a Coffee shop Fozle RabbiCoffeeholic House aims to be a new coffee shop chain targeting young coffee lovers in Dhaka. Their business model canvas outlines key partnerships with local coffee suppliers and media supporters. Key activities will include quality control, employee training, and marketing. The value propositions are convenient locations, quality coffee at affordable prices, and a relaxing environment. Target customer segments are casual drinkers, students, freelancers and corporates. Revenue will be generated through coffee, snack and bakery sales, with the average daily revenue projected at 42,550 taka and monthly profit at 1015,025 taka.
BUSINESS PLAN " SWEETBITS COMPANY"miramar serrionThe business plan is for a company called Sweetbits that produces and sells various flavored sweets and snacks. The company aims to target customers with low budgets, especially students, by providing tasty yet affordable products. Sweetbits plans to ensure high product quality through careful manufacturing processes. Financially, the company forecasts earning a profit within its first week of operations. The marketing strategy involves promoting the products on campus and establishing brand loyalty through reward programs. Regulatory compliance and capital structure are also addressed in the business plan.
Vinamilk Company- Group Vinamilk.pdfVThanhTho1This document provides a communication plan for Vinamilk Corporation. It begins with research on Vinamilk's corporate identity and reputation. It finds that while Vinamilk has a long history and is Vietnam's leading dairy company, it faced a scandal in 2019 regarding school milk quality. The plan then sets the objective to strengthen and enhance Vinamilk's positive image. It proposes identifying key stakeholder groups, developing themed messages around nutrition and community support, and using a media strategy including social media. Risks are assessed and a budget is outlined to execute the plan in early 2022. The overall goal is to reduce any gap between Vinamilk's identity and reputation.
Brand Extension of Dove.pptxJordan StephenMost preferred marketing tools in current business world, which assists a company to launch a new product under the existing brand name
Baby Marketees 2017 - assignment 1 - group 2Võ Bình- Vinamilk has provided scholarships to poor students in Vietnam to support their education since 2003. They also sponsor the Vietnam Stops Growing Milk Fund since 2008 to provide nutrition to children in difficult circumstances.
- Through thorough research on target customers, especially children, Vinamilk designs promotional activities and advertisements using animated films, cartoon characters, and colorful images to create a sense of familiarity.
- Repeated use of the cow image in Vinamilk advertisements over many years has made the cow a familiar part of families' lives in Vietnam and increased their familiarity with the Vinamilk brand.
Manufacturing industriesRinkuShah19This document contains information about three manufacturing companies - Apple, Nestle, and Hershey's. For each company, it provides details on what they manufacture, their vision, mission, and objectives. Apple designs consumer electronics and software, and their vision is to make groundbreaking products through focus and collaboration. Nestle is the largest food and beverage company, with a vision to be a leading nutrition company. Hershey's is the largest chocolate producer in North America, with a vision to offer the best products and shopping experiences.
Revu.portfolio.2021 (en)Revu VietnamThis document provides information about REVU, an influencer marketing platform, and its operations in Vietnam. It discusses REVU Global, which connects thousands of influencers to brands across the globe. It then discusses REVU Vietnam, a partnership between REVU and Clever Group, one of Vietnam's largest digital marketing agencies. The document outlines REVU Vietnam's achievements, clients, services, and examples of marketing campaigns conducted for brands in Vietnam.
Presentation 2Amila WeerakoonNespray and Pepsi both use integrated marketing communications to promote their products. Nespray targets all ages and focuses on the nutritional benefits of milk. It advertises on traditional media like TV and radio. Pepsi targets teenagers and younger generations, promoting an image of fun and refreshment. Pepsi spends heavily on digital media like social media to engage its target audience. Both companies use advertising, sales promotions, and sponsorship activities but Pepsi conducts more extensive promotional campaigns.
Amway Corporate Identity and ImageaommuThe document analyzes the corporate identity and image of Amway, a direct selling company established in 1959. It identifies gaps between Amway's identity, which emphasizes quality products and helping people, and its public image, which some see as a cult that sells expensive products. It recommends strategies like corporate social responsibility programs and improved customer relationship management to help close these perception gaps.
Day 2 Seminar_Innovation and Bold Leadership_web.pptxmhutttchHow can planning services stay resilient while embracing bold leadership? This session explores managing change, tackling challenges, and daring to do things differently. Hear real-world insights, devise “unthinkable” solutions, and leave with a challenge to take one bold step.
Comparative study of foliar application of various beer products and sakkara ...Open Access Research PaperCucumber (Cucumis sativus) is an important vegetable crop in the tropics. Beer brewing is an intricate process encompassing mixing and further elaboration of four essential raw materials. “Sakkara”, Sri Lankan name for jiggery made by sugar cane stem extract. Sakkara Brewing (SBr) is also an intricate process like beer. It has reported that foliar application of beer and SBr resulted in significant growth stimulation in plants. The objectives of the present study were to compare the effects of five commercially available beer products and SBr on growth, flowering and fruit setting of cucumber plants. The study was conducted at farmer’s poly tunnel in a Completely Randomize Design with seven treatments randomized in five replicates. The treatments were T1 – Carlsberg Special Brew (8.8% Ethanol), T2 – Carlsberg (4.8% Ethanol), T3 – Lion Strong (8.8% Ethanol), T4 – Lion Stout (8.8% Ethanol), T5- Lion Larger (4.8% Ethanol), T6 – SBr (2.2% ethanol, 4% methanol, 2.4 x 104 yeast cells per 1mm3 and PH= 3.36) and T7 – Control (without spraying). Plants were established in pots and standard crop management practices were done. Products were sprayed to the seedlings 15 days after sowing and continued 6 times at 10 days intervals. Measurements were taken on growth, flowering and Fruit setting stages. The higher values of plant growth, reproductive and yield parameters were observed in beer and SBr applied treatments compared to control. SBr is very low cost product compared to commercially available beer. So, it can be recommended for vegetable cultivation as economically feasible and eco-friendly organic product.
Engaging with Landowners on Oregon Spotted Frog ConservationNational Association of Conservation DistrictsBreakout session Tuesday, February 11 at 1:30 p.m.
Precision Farming with Smart Soil Insights: How Advanced Soil Profiling Enhances Farm Economics and Ecology
Traditional soil analysis is limited in scope and insight. Breakthroughs with in-field sensors and in-lab analytics provide a complete soil profile to help maximize yield and minimize impact.
Speaker: Kiana Sinner, Thurston Conservation District
Water Pollution.pdf Akash MahakurAkash MahakurWater pollution occurs when harmful substances contaminate a body of water, making it toxic to humans and the environment.
Causes
Point source pollution: Pollution from specific sources like sewage treatment plants or factories
Diffuse pollution: Pollution from widespread sources like farming and power plants
Oil spills: Accidental spills, transportation, runoff, and intentional dumping
Industrial wastewater: Heavy metals, dyes, and other pollutants released into water bodies
Agricultural runoff: Fertilizers, pesticides, and salt
CTIC Conservation Connector: Helping farmers discover local support for their...National Association of Conservation DistrictsBreakout session Monday, February 10 at 2:30 p.m.
Precision Farming with Smart Soil Insights: How Advanced Soil Profiling Enhances Farm Economics and Ecology
As part of the ACTION Climate-Smart Commodities Partnership project being led by OpenTEAM, CTIC, Houston Engineering and The Nature Conservancy are leading development of the CTIC Conservation Connector, a new web app whose initial purpose is to allow farmers, ranchers, landowners and trusted advisors find conservation and climate-smart ag programs available to them, as well as service providers who can assist with the planning, implementation, and verification of incentivized practices.
Speaker: Dorn Cox, Wolfe’s Neck Research Center & OpenTEAM, Research Director, LeAnn Buck, MN Association of Soil & Water Conservation Districts, Executive Director, and Drew Kessler, Houston Engineering, Inc., Project Manager & Principal and as moderator David Gustafson (Speakers), Conservation Technology Information Center
Industrial Fusion Bonded Epoxy Tanks for Chemical Storage_ The Center Enamel ...sjzzztcIndustrial Fusion Bonded Epoxy Tanks for Chemical Storage_ The Center Enamel Advantage.docx
Final presentation_46 Foundation day_23.09.2020.pptPuthiyavanT1
VINAMILK.docx
1. VINAMILK
Visible elements:
- Logo:
Name:
Vina: stands for Vietnam; Milk: product line
Color: Blue + White
Blue: hope, trust, assurance, quality
White: color of milk and nutrients
Clearly show the characteristics of dairy company specializing in branding as well as a
message about product commitment.
- Slogan
Vươn cao Việt Nam (Stand tall Vietnam)
Meaning:
Literal meaning: promote the average height of Vietnamese children
Figurative meaning: willing to go far and beyond, keep following your dreams
Aim at building good values for life and people as affirmation to customer about the
belief that the product policy they will bring is safe and effective.
- Communication:
+ Expanding the survey scale and introducing good workplace models more widely in the
business community in Vietnam, thereby bringing values associated with employees
- Internal publications
An official website to share about its workplace culture, news and events.
- Ritual
Employees’ welfare:
Health insurance
Modern infrastructure
Amenities: yoga, gym, swimming pool, …
Invisible elements:
- Vision: To become a world grade brand in food and beverage industry, where people
put all their trust in nutrient and health products.
- Mission: To deliver the valuable nutrition to community with our respect, love and
responsibility.
- Core value
Integrity: Integrity and transparency in actions and transactions.
Respect: To have self-respect, to respect colleagues. To respect the Company and
partners. To cooperate with respect.
2. Fairness: To be fair with employees, customers, suppliers and other parties.
Ethics: To respect the established ethical standards and act accordingly
Compliance: To comply with legal regulations, the Company’s Code of Conduct, and
the Company’s procedures and policies.