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VINAMILK
Visible elements:
- Logo:
 Name:
 Vina: stands for Vietnam; Milk: product line
 Color: Blue + White
 Blue: hope, trust, assurance, quality
 White: color of milk and nutrients
 Clearly show the characteristics of dairy company specializing in branding as well as a
message about product commitment.
- Slogan
 Vươn cao Việt Nam (Stand tall Vietnam)
 Meaning:
 Literal meaning: promote the average height of Vietnamese children
 Figurative meaning: willing to go far and beyond, keep following your dreams
 Aim at building good values for life and people as affirmation to customer about the
belief that the product policy they will bring is safe and effective.
- Communication:
+ Expanding the survey scale and introducing good workplace models more widely in the
business community in Vietnam, thereby bringing values associated with employees
- Internal publications
 An official website to share about its workplace culture, news and events.
- Ritual
 Employees’ welfare:
 Health insurance
 Modern infrastructure
 Amenities: yoga, gym, swimming pool, …
Invisible elements:
- Vision: To become a world grade brand in food and beverage industry, where people
put all their trust in nutrient and health products.
- Mission: To deliver the valuable nutrition to community with our respect, love and
responsibility.
- Core value
 Integrity: Integrity and transparency in actions and transactions.
 Respect: To have self-respect, to respect colleagues. To respect the Company and
partners. To cooperate with respect.
 Fairness: To be fair with employees, customers, suppliers and other parties.
 Ethics: To respect the established ethical standards and act accordingly
 Compliance: To comply with legal regulations, the Company’s Code of Conduct, and
the Company’s procedures and policies.

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VINAMILK.docx

  • 1. VINAMILK Visible elements: - Logo:  Name:  Vina: stands for Vietnam; Milk: product line  Color: Blue + White  Blue: hope, trust, assurance, quality  White: color of milk and nutrients  Clearly show the characteristics of dairy company specializing in branding as well as a message about product commitment. - Slogan  Vươn cao Việt Nam (Stand tall Vietnam)  Meaning:  Literal meaning: promote the average height of Vietnamese children  Figurative meaning: willing to go far and beyond, keep following your dreams  Aim at building good values for life and people as affirmation to customer about the belief that the product policy they will bring is safe and effective. - Communication: + Expanding the survey scale and introducing good workplace models more widely in the business community in Vietnam, thereby bringing values associated with employees - Internal publications  An official website to share about its workplace culture, news and events. - Ritual  Employees’ welfare:  Health insurance  Modern infrastructure  Amenities: yoga, gym, swimming pool, … Invisible elements: - Vision: To become a world grade brand in food and beverage industry, where people put all their trust in nutrient and health products. - Mission: To deliver the valuable nutrition to community with our respect, love and responsibility. - Core value  Integrity: Integrity and transparency in actions and transactions.  Respect: To have self-respect, to respect colleagues. To respect the Company and partners. To cooperate with respect.
  • 2.  Fairness: To be fair with employees, customers, suppliers and other parties.  Ethics: To respect the established ethical standards and act accordingly  Compliance: To comply with legal regulations, the Company’s Code of Conduct, and the Company’s procedures and policies.