Virtue Goes Viral
- 1. Virtue Goes Viral How United Way Can Benefit from Social Media QuickTime捉 and a QuickTime捉 and a decompressor decompressor are needed to see this picture. are needed to see this picture. QuickTime捉 and a QuickTime捉 and a decompressor QuickTime捉 and a decompressor are needed to see this picture. are needed to see this picture. decompressor are needed to see this picture. QuickTime捉 and a decompressor are needed to see this picture. QuickTime捉 and a decompressor are needed to see this picture The Main Idea: United Way NYC can attract young people to their 2010 LIVE UNITED Bridge Walk and Volunteer Festival by creating a badge that people can post to their online social outlet of choice. The badge would be a new spin on old-fashioned Boy Scout badges (because theres nothing more hipster than slightly ironic nostalgiaas a 25 year-old living in Williamsburg, I have ample evidence to support this). Ideally, the badges would be an unintrusive yet ubiquitous online presence, and it might add a playful twist on random acts of charity to somehow distribute the logo in person as wellvia stickers, postcards, or even sidewalk chalk, all methods of outreach that would provide a positive alternative to the Greenpeacers guilt-inducing sidewalk traps. The badge would link out to the United Way website and to GoodSearch, a search engine that donates its income to charitieswe could have UW-NYC entered on autofill. This would generate small donations at no cost to United Way or to its tech-savvy young supporters. Add-Ons: User interest could be further generated by asking people to submit badge designs and then creating a Facebook page where their friends can vote for their favorite one. Who knows? With enough snazzy designs United Way may even be able to have a few T-shirts printed with the winning design, which they could then sell on their website. - Ashley Newman