Viral Video

Jun 13, 2010Download as PPTX, PDF0 likes205 views

A short viral video with high SEO can raise awareness about volunteering for the Rainforest Alliance by being informative, engaging, and linking to other outlets. Suggested videos include clips of Rainforest Alliance employees and resources, the majesty and destruction of rainforests, and a Goodzuma-style video portraying problems and solutions. Such videos should be hosted on multiple sites like YouTube, Atomvideo, and Revver to increase SEO and the chance of going viral.

Viral VideoA short viral video with high SEO will raise awareness and encourage people to volunteer.

The IDEA 1-2 minute video(s) that is spread on several video hosting sites.Must be informativeMust be engagingMust link to other outlets. i.e. Facebook, Twitter, Web site etc.

Video SuggestionsClips of Rainforest Alliance employees and resources across the world.Clips of the majesties of the Rainforest and then its destruction if nothing is done.Goodzuma styled video portraying the problem and ways you can solve it.Rainforest Alliance Macromedia Flash video that has cool images and a unique message.

Video Hosting SuggestionsThe more these videos are hosted online the greater chance they will have for SEO.AtomvideoRevverBreakCliptaLivevideoMyspaceVeonAolvideoMevioVideo jugScreencast12second.tvAnd of course�� YouTube

A short viral video between 1-2 minutes in length posted across multiple video hosting sites could raise awareness of volunteer opportunities by informing and engaging viewers about previous United Way events that helped people in need, while linking to websites and social media to encourage further participation. The document suggests creating clips from past United Way activities or a Goodzuma-style video portraying problems and solutions through volunteering, then distributing it across various video sites like YouTube, Atomvideo and Revver to maximize search engine exposure and spread.

TumblrGoodzuma

United Way NYC should encourage volunteers to make Tumblr accounts to blog about their volunteer work as it is easy to use and allows sharing pictures, videos and links. Volunteers can sync their Tumblr accounts with Twitter so followers see new posts, and blogging provides first-hand information that may inspire others to volunteer. Syncing volunteer blogs across social media and the United Way website helps increase traffic and search engine optimization.

Rainforest Alliance Across the NationGoodzuma

Rainforest Alliance aims to make their products the "Product of Choice" on college campuses nationwide by sponsoring a tour that promotes their brand through social media, on-campus events with samples and giveaways, and an essay competition to staff the tour; the tour and competition will engage students at major universities low-costly while promoting both Rainforest Alliance and their corporate sponsors.

Rainforest Alliance Across the NationGoodzuma

RA's helping RAGoodzuma

RA's could represent the Rainforest Alliance on college campuses by raising awareness of sustainability issues among students living in dorms. As trusted leaders, RA's are well-positioned to inform and organize underclassmen at floor meetings and through social media to get them involved in campaigns. Tracking student participation through online platforms could reward high-performing RA's while minimizing costs compared to using professional staff.

Virtue Goes ViralGoodzuma

United Way NYC can attract young people to their 2010 LIVE UNITED Bridge Walk and Volunteer Festival by creating online badges that people can post to social media. The badges would be inspired by Boy Scout badges and link to the United Way website and GoodSearch search engine to generate donations. United Way could further engage people by having them submit badge designs, vote on them, and potentially print the winning designs on t-shirts to sell.

Foursquare and FlickrGoodzuma

Rainforest Alliance could use social media like Foursquare and Flickr to raise awareness and engage volunteers. Foursquare allows tracking user locations for rewards at businesses attracting college students. Flickr allows hosting pictures of Rainforest Alliance products, with contests for best photos shared on websites and social media. These low-cost options generate content without much professional involvement.

Video marketingslides slideshareDing Neng

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To make a video go viral, it must be entertaining and encourage sharing. The content should be short, between 15-45 seconds. It needs a catchy title and relevant tags. While sex may attract views, the primary goals are humor and entertainment. The video must hold people's attention without becoming boring. It works best when shared on social networks, where it can replicate like a virus. Thumbnail, length, tags, and a surprising ending can boost shares. Approaching influential bloggers in the topic can also help the video spread more widely.

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Php2pdfEric Michalsen

The first music video played on MTV was "Video Killed the Radio Star" by The Buggles. This document discusses how to set up user-generated video hosting on a Drupal website using the FlashVideo module. It provides 7 steps for the configuration, including installing FFMPEG to convert video formats, adjusting php.ini settings, adding the FlashVideo module, choosing a media player, setting up cron jobs, making content templates, and enabling FlashVideo on content pages.

Family-to-FamilyGoodzuma

This document summarizes the history and operations of the Family-to-Family program. It began in 2002 when Pam Koner started personally matching families with means to donate food boxes to impoverished families in need. Since then, the program has expanded to serve over 2,100 people across multiple states and countries by connecting donors to recipient families through food box shipments and online sponsorships. The program also implements supplemental initiatives like victory gardens and seed drives to further address hunger and poverty in communities.

Family-to-FamilyGoodzuma

Family-to-Family was started in 2002 when a mother read about poverty in Pembroke, Illinois and organized families she knew to send monthly boxes of food and letters to needy families in Pembroke. This idea grew into a program that now serves over 2,100 children and adults across 12 states by matching donor families to recipient families to exchange food, supplies, and letters on a monthly basis. Family-to-Family also offers online sponsorships, supplemental programs like community gardens, and seeks to expand its partnerships and personalized delivery programs to help more impoverished communities and families rise out of poverty.

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just askGoodzuma

The document proposes a student-led education and outreach campaign called "Just Ask" to raise awareness of Rainforest Alliance certification among college students. The campaign would encourage students to ask their campus bookstores and local businesses to carry Rainforest Alliance certified products. Student groups would compete to collect the most petition signatures and complete unique promotional activities to win prizes. The goal is to demonstrate student demand for these certified products and increase student involvement in the issue.

Jump in the sackGoodzuma

This document proposes a campaign called "Jump in the Sack" to raise awareness of Rainforest Alliance Certified coffee. It suggests that university student groups across 100 organizations each jump 300,000 times, totaling 30 million jumps to represent the number of acres of globally grown coffee. The groups would coordinate a day to all jump together, document it online, and sell branded t-shirts or coffee sacks. The goals are to create a viral event that educates participants about certified coffee and encourages local businesses to serve it.

LET'S PUT THE VEG ON THE TABLEGoodzuma

The document proposes encouraging a more plant-based diet in the US to benefit both health and the environment. It suggests that reducing meat consumption by just 5% could save enough grain to feed 25 million people. The proposal is to campaign for everyone to consume 20% less meat per week through ads targeting different age groups and celebrity endorsements, which could significantly impact global issues like hunger and climate change.

Application IdeasGoodzuma

Mobile applications can be created for college students to stay updated on events using their phones. Example app ideas include a frog widget telling the time and date, a rainforest sounds ringtone, a newsfeed linked to Twitter, and a coffee identifier app using photos to find Rainforest Alliance alternatives. Apps are easy for students, track downloads, and can link to websites, Facebook, Twitter and blogs from mobile devices.

Mobile ApplicationsGoodzuma

United Way application ideas for mobile devices like iPhone, Android, and Blackberry that could track volunteer hours, provide updates on events like the Bridge Walk and Volunteer Festival, and share real-time news from United Way's Twitter account. The apps would be easy for students to use, help people stay informed, and allow United Way to monitor download numbers. They could also link to United Way's website, Facebook page, and other online presences.

Volunteer EventsGoodzuma

Coordinating several volunteer events throughout the year would bring United Way NYC volunteers together, including a talent show where volunteers could perform singing, dancing or comedy with proceeds benefiting causes, a Central Park picnic potluck where volunteers could play volleyball, softball or kickball, and working other NYC events like the marathon or sporting events to advertise United Way's cause.

OrientationGoodzuma

Orientation provides an opportunity for first year students to become familiar with their new university. Presentations during orientation about the school's existing sustainability campaigns run by Rainforest Alliance, such as reducing waste and protecting forests, could inspire students to get involved. Making information about Rainforest Alliance's initiatives and how students can help available online through its website, social media, blogs, and incentives could engage more students and businesses in the organization's environmental protection efforts.

Virtual VolunteerGoodzuma

And Your Total IsGoodzuma

This document proposes options for grocery stores to donate one bag of groceries per day to those in need by encouraging customer donations at checkout. Option 1 suggests rounding customer totals up and donating the extra change, Option 2 uses "Hunger Bucks" customers receive based on spending that are deposited in a donation bag, and Option 3 highlights different healthy products each week whose purchases earn points for a donation bag. The goal is to meet local community needs through this program while promoting customer participation, loyalty and the store's social commitment.

FROGGIEGoodzuma

The document proposes a viral video showing a frog trying to escape harsh conditions in non-Rainforest Alliance certified coffee growing areas and ultimately finding refuge in a Rainforest Alliance certified location. The 5-10 minute video would follow the frog's journey set to uplifting music and highlight the poor conditions of non-certified farms. It would be posted online to promote Rainforest Alliance certification and encourage colleges to drink more certified coffee by offering the frog as a prize.

FROGGIEGoodzuma

Creating IncentivesGoodzuma

The document outlines a 4 step plan to create incentives for increased consumption of Rainforest Alliance certified coffee. Step 1 is to mobilize students by engaging them online and through social media. Step 2 introduces a rewards card system that tracks certified coffee purchases and provides discounts. Step 3 provides online and mobile resources for students. Step 4 offers business incentives like recognition for serving certified coffee to promote social responsibility.

District 2010Goodzuma

The document discusses solutions to hunger in Texas. It proposes having farmers, gardeners and ranchers dedicate a portion of their land to growing food for hungry people. It also suggests a "Rabbitat for Humanity" program where families are given rabbits to raise for food or sale. The challenge is to create hunger-free communities by using data to raise awareness about hunger, and accelerating local actions and advocacy. The document estimates that to make Texas hunger-free, assistance would need to be provided to 3 million people across 19 food bank districts.

Humans vs. InsomniacsGoodzuma

1. The document proposes a campus-wide game of tag between two teams, "Humans" and "Insomniacs", to promote awareness of Rainforest Alliance certified coffee. 2. Players would use a mobile app to track locations and "tag" opposing team members to reduce their health points, and the team with the most tags at the end would win redeemable "green points" to redeem for free certified coffee. 3. The game would use social media, sub-teams, and purchasing certified coffee to increase health points to gamify promoting sustainable coffee certification.

Creating IncentivesGoodzuma

The document outlines a 3 step plan to create incentives for supporting rainforest conservation: 1) Demonstrate the value of engagement through online outreach and campaigns to promote a rewards card system. 2) Provide sustained support using the card system tracked through an app and online tool with discounts and learning activities. 3) Incentivize businesses through recognition and publicity on their sales of certified coffee recorded through an online tool and partner websites.

Hunger and Waste in California and the USGoodzuma

The document discusses hunger and food waste in California and the US. It notes that over 12.5 billion tons of food is wasted on farms in California each year, along with 2.5 million tons of prepared food. Nationwide, 100 billion tons of food is wasted. The reasons for farm waste include unharvested crops due to resources and low market prices. Prepared food is wasted due to expiration and lack of shelf space. The document proposes a solution of creating a website for farms, restaurants, and food banks to post excess food, which aid groups could access based on location to divert food from landfills to those in need.

What Works?Goodzuma

The document discusses identifying and replicating programs that successfully address hunger. It recommends: 1. Creating a shared online database to organize information on agencies fighting hunger, including their contact details and work, to facilitate collaboration. 2. Analyzing quantifiable data from food donation and fundraising programs to identify which approaches are most effective and provide the best return on investment. 3. Sharing lessons learned, resources, and experiences between organizations to make it easier for smaller food banks to carry out successful programs and replicate what works best.

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Viral Video

1. Viral VideoA short viral video with high SEO will raise awareness and encourage people to volunteer.

2. The IDEA 1-2 minute video(s) that is spread on several video hosting sites.Must be informativeMust be engagingMust link to other outlets. i.e. Facebook, Twitter, Web site etc.

3. Video SuggestionsClips of Rainforest Alliance employees and resources across the world.Clips of the majesties of the Rainforest and then its destruction if nothing is done.Goodzuma styled video portraying the problem and ways you can solve it.Rainforest Alliance Macromedia Flash video that has cool images and a unique message.

4. Video Hosting SuggestionsThe more these videos are hosted online the greater chance they will have for SEO.AtomvideoRevverBreakCliptaLivevideoMyspaceVeonAolvideoMevioVideo jugScreencast12second.tvAnd of course�� YouTube

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