VisitLEX + UCF
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This document is from Gathan D. Borden, Vice President of Marketing at VisitLex. It discusses how tourism is important for economic development and lists some of the key attractions and aspects of Lexington, KY including horses, bourbon, food, outdoors, and history. It emphasizes using data to guide marketing decisions and focusing on who the destination is and is not. Personalization and recommendation engines are highlighted as important in travel planning. Videos are linked to promote Lexington tourism.
VisitLEX + UCF
- 2. GATHAN D. BORDEN VICE PRESIDENT, MARKETING GBORDEN@VISITLEX.COM @GATHANDBORDEN
- 4. TOURISM IS THE HANDSHAKE OF ECONOMIC DEVELOPMENT.
- 6. THE TRAVELER¡¯S PATH TO PURCHASE IS NO LONGER LINEAR.
- 7. The average traveler visits 38+ websites before booking38+
- 8. KNOW WHO YOU ARE. BUT MORE IMPORTANTLY, KNOW WHO YOU AREN¡¯T.
- 11. ALLOW THE DATA TO MAKE YOUR MARKETING DECISIONS TRANSPARENT.
- 14. THE BEST OF VISITLEX
- 15. 4,000 The average person sees 4,000+ ads per day
- 17. SPIKED CONVERSATIONS PUT US IN THE GAME.
- 18. VISIT YOUTUBE CHANNEL FOR VISITLEX Click this link ¨C https://youtube.com/c/BigLexKy
- 19. ¡°HORSES FILMING HORSES¡± Behind the scenes video Click this link ¨C https://youtu.be/daQ0r05tLX0
- 20. ¡°HORSES FILMING HORSES¡± Video Click this link ¨C https://youtu.be/WU2tZyJ6nUQ
- 21. ¡°OH LOOK, HORSES¡± Video Click this link ¨C https://youtu.be/zbrLAvP1Iaw
- 23. ¡°HORSE WALKS INTO A BAR¡± Video Click this link ¨C https://youtu.be/KBFUjMM3QmM
- 24. ¡°A HORSE DRESSED AS MR. ROGERS¡± Video Click this link ¨C https://youtu.be/1h7Vif_wUfc
- 25. ¡°NEIGH-SMR¡± Video Click this link ¨C https://youtu.be/-faLxYHaG74
- 26. PERSONALIZATION IS THE NEW BLACK.
- 27. Amazon sales that are generated by the recommendation engine35%
- 28. VISIT WWW.VISITLEX.COM FOR NEW WEBSITE EXPERIENCE
- 29. DESTINATION MARKETING IS MORE THAN JUST HEADS IN BEDS.
- 30. GATHAN D. BORDEN VICE PRESIDENT, MARKETING GBORDEN@VISITLEX.COM @GATHANDBORDEN