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Authentic story : How I became a web analyticsninjaBy Fiona De Brabanter18th September 2010
This is my 鞄看顎壊艶界看稼壊庄糸艶姻庄岳馨霞鞄看馨艶恢温壊艶庄馨温乙庄稼艶庄岳s馨霞敬艶恢壊庄岳艶
This is me groomingmyself in mymarketing department, building mybrand
Home alone, I have installed a custom alert to alarm me of unwantedvisitors
Enter unexpectedevent
Custom alert is directlymailed to myinbox; analysisyieldsactionableinsights
Review web strategies
1. Callfor back-up2. Panick3. Go samourai actuponyour data
Luckily, the intrudersbounced. There was a clear gap betweenvisitors intentionsand mywebsitespurpose.
Analyzetrafficsource. This is not the kind of audience I willbedoing business with.
Visitor enteredthrough wrong channel.
High bounce + low conversion
Its all aboutreach; the unwantedvisitorsdidntbelong to my target audience.
Time to review website macro objectives and rethink online strategy.
a. InsightsfromSources (URLs, Keywords, Campaigns) always keep backdoor locked.
b. InsightsfromWebsite Visitors (onexit survey tools) askneighbours to keep a keen eyeonsuspiciousmovements
c. InsightsfromExperimenting & Testing (A/B and multi-variate tests) takeself-defensecourse
What is yourmaingoal ? 100% ROIdriven. Lets have a cup of coffeetogether.
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How I became a Web Analytics Ninja