際際滷

際際滷Share a Scribd company logo
Authentic story : How I became a web analyticsninjaBy Fiona De Brabanter18th September 2010
This is my 鞄看顎壊艶界看稼壊庄糸艶姻庄岳馨霞鞄看馨艶恢温壊艶庄馨温乙庄稼艶庄岳s馨霞敬艶恢壊庄岳艶
This is me groomingmyself in mymarketing department, building mybrand
Home alone, I have installed a custom alert to alarm me of unwantedvisitors
Enter unexpectedevent
Custom alert is directlymailed to myinbox; analysisyieldsactionableinsights
Review web strategies
1. Callfor back-up2. Panick3. Go samourai actuponyour data
Luckily, the intrudersbounced. There was a clear gap betweenvisitors intentionsand mywebsitespurpose.
Analyzetrafficsource. This is not the kind of audience I willbedoing business with.
Visitor enteredthrough wrong channel.
High bounce + low conversion
Its all aboutreach; the unwantedvisitorsdidntbelong to my target audience.
Time to review website macro objectives and rethink online strategy.
a. InsightsfromSources (URLs, Keywords, Campaigns) always keep backdoor locked.
b. InsightsfromWebsite Visitors (onexit survey tools) askneighbours to keep a keen eyeonsuspiciousmovements
c. InsightsfromExperimenting & Testing (A/B and multi-variate tests) takeself-defensecourse
What is yourmaingoal ? 100% ROIdriven. Lets have a cup of coffeetogether.
Ad

More Related Content

Similar to How I became a Web Analytics Ninja (20)

Case Studies of Reducing Bots Fraud by Augustine Fou
Case Studies of Reducing Bots Fraud by Augustine FouCase Studies of Reducing Bots Fraud by Augustine Fou
Case Studies of Reducing Bots Fraud by Augustine Fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
Smx A 09 Longtail
Smx A 09 LongtailSmx A 09 Longtail
Smx A 09 Longtail
Gabriel.Goldenberg
Piracy and Ad Fraud - Bad Guys Rip Off Studios Twice
Piracy and Ad Fraud - Bad Guys Rip Off Studios TwicePiracy and Ad Fraud - Bad Guys Rip Off Studios Twice
Piracy and Ad Fraud - Bad Guys Rip Off Studios Twice
Dr. Augustine Fou - Independent Ad Fraud Researcher
CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014 CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014
GlowMetrics
How the Search O/S is Changing the Display Game - Dax Hamman - iCrossing
How the Search O/S is Changing the Display Game - Dax Hamman - iCrossingHow the Search O/S is Changing the Display Game - Dax Hamman - iCrossing
How the Search O/S is Changing the Display Game - Dax Hamman - iCrossing
iCrossing
Digital Ad Fraud - Betcha Didn't Know
Digital Ad Fraud - Betcha Didn't KnowDigital Ad Fraud - Betcha Didn't Know
Digital Ad Fraud - Betcha Didn't Know
Dr. Augustine Fou - Independent Ad Fraud Researcher
Audience engagement tips by a webcast consultant
Audience engagement  tips by a webcast consultantAudience engagement  tips by a webcast consultant
Audience engagement tips by a webcast consultant
24FD
The Science of Content Marketing
The Science of Content MarketingThe Science of Content Marketing
The Science of Content Marketing
DemandWave
Display Ad Fraud Explainer by Augustine Fou
Display Ad Fraud Explainer by Augustine FouDisplay Ad Fraud Explainer by Augustine Fou
Display Ad Fraud Explainer by Augustine Fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
DEFCON 23 - Mark Ryan Talabis - The Bieber Project
DEFCON 23 - Mark Ryan Talabis - The Bieber ProjectDEFCON 23 - Mark Ryan Talabis - The Bieber Project
DEFCON 23 - Mark Ryan Talabis - The Bieber Project
Felipe Prado
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques ConferenceInbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
HubSpot
Google Analytics for the Enthusiastic Beginner
Google Analytics for the Enthusiastic BeginnerGoogle Analytics for the Enthusiastic Beginner
Google Analytics for the Enthusiastic Beginner
4Good.org
Why Leads Are Ignoring Your Content - slides 022514
Why Leads Are Ignoring Your Content - slides 022514Why Leads Are Ignoring Your Content - slides 022514
Why Leads Are Ignoring Your Content - slides 022514
DemandWave
Better Media Means Better Outcomes by Augustine Fou
Better Media Means Better Outcomes by Augustine FouBetter Media Means Better Outcomes by Augustine Fou
Better Media Means Better Outcomes by Augustine Fou
Dr. Augustine Fou - Independent Ad Fraud Researcher
Growth hacking through Retargeting
Growth hacking through RetargetingGrowth hacking through Retargeting
Growth hacking through Retargeting
mKonnekt
Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...
Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...
Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...
Dana Vanden Heuvel
MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019
nigelbridges
WebPresenceTips
WebPresenceTipsWebPresenceTips
WebPresenceTips
Jacqueline Rivero
Emetrics keynote final1
Emetrics keynote final1Emetrics keynote final1
Emetrics keynote final1
Schulman + Thorogood Group
7 Habits of Highly Effective Facebook Ads - SMX Israel
7 Habits of Highly Effective Facebook Ads - SMX Israel7 Habits of Highly Effective Facebook Ads - SMX Israel
7 Habits of Highly Effective Facebook Ads - SMX Israel
Aaron Zakowski
CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014 CRO Masterclass 21st August 2014
CRO Masterclass 21st August 2014
GlowMetrics
How the Search O/S is Changing the Display Game - Dax Hamman - iCrossing
How the Search O/S is Changing the Display Game - Dax Hamman - iCrossingHow the Search O/S is Changing the Display Game - Dax Hamman - iCrossing
How the Search O/S is Changing the Display Game - Dax Hamman - iCrossing
iCrossing
Audience engagement tips by a webcast consultant
Audience engagement  tips by a webcast consultantAudience engagement  tips by a webcast consultant
Audience engagement tips by a webcast consultant
24FD
The Science of Content Marketing
The Science of Content MarketingThe Science of Content Marketing
The Science of Content Marketing
DemandWave
DEFCON 23 - Mark Ryan Talabis - The Bieber Project
DEFCON 23 - Mark Ryan Talabis - The Bieber ProjectDEFCON 23 - Mark Ryan Talabis - The Bieber Project
DEFCON 23 - Mark Ryan Talabis - The Bieber Project
Felipe Prado
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques ConferenceInbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
Inbound Marketing 101 -- 3rd Annual eMarketing Techniques Conference
HubSpot
Google Analytics for the Enthusiastic Beginner
Google Analytics for the Enthusiastic BeginnerGoogle Analytics for the Enthusiastic Beginner
Google Analytics for the Enthusiastic Beginner
4Good.org
Why Leads Are Ignoring Your Content - slides 022514
Why Leads Are Ignoring Your Content - slides 022514Why Leads Are Ignoring Your Content - slides 022514
Why Leads Are Ignoring Your Content - slides 022514
DemandWave
Growth hacking through Retargeting
Growth hacking through RetargetingGrowth hacking through Retargeting
Growth hacking through Retargeting
mKonnekt
Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...
Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...
Milwaukee AMA Challenge/Solution World Cafe - Interactive Marketing Trends fo...
Dana Vanden Heuvel
MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019MTEX Beacon seminar - March 2019
MTEX Beacon seminar - March 2019
nigelbridges
7 Habits of Highly Effective Facebook Ads - SMX Israel
7 Habits of Highly Effective Facebook Ads - SMX Israel7 Habits of Highly Effective Facebook Ads - SMX Israel
7 Habits of Highly Effective Facebook Ads - SMX Israel
Aaron Zakowski

Recently uploaded (20)

Top 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptx
Top 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptxTop 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptx
Top 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptx
mkubeusa
fennec fox optimization algorithm for optimal solution
fennec fox optimization algorithm for optimal solutionfennec fox optimization algorithm for optimal solution
fennec fox optimization algorithm for optimal solution
shallal2
Config 2025 presentation recap covering both days
Config 2025 presentation recap covering both daysConfig 2025 presentation recap covering both days
Config 2025 presentation recap covering both days
TrishAntoni1
Com fer un pla de gesti坦 de dades amb l'eiNa DMP (en angl竪s)
Com fer un pla de gesti坦 de dades amb l'eiNa DMP (en angl竪s)Com fer un pla de gesti坦 de dades amb l'eiNa DMP (en angl竪s)
Com fer un pla de gesti坦 de dades amb l'eiNa DMP (en angl竪s)
CSUC - Consorci de Serveis Universitaris de Catalunya
The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...
The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...
The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...
SOFTTECHHUB
Cybersecurity Threat Vectors and Mitigation
Cybersecurity Threat Vectors and MitigationCybersecurity Threat Vectors and Mitigation
Cybersecurity Threat Vectors and Mitigation
VICTOR MAESTRE RAMIREZ
RTP Over QUIC: An Interesting Opportunity Or Wasted Time?
RTP Over QUIC: An Interesting Opportunity Or Wasted Time?RTP Over QUIC: An Interesting Opportunity Or Wasted Time?
RTP Over QUIC: An Interesting Opportunity Or Wasted Time?
Lorenzo Miniero
Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...
Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...
Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...
Safe Software
Bepents tech services - a premier cybersecurity consulting firm
Bepents tech services - a premier cybersecurity consulting firmBepents tech services - a premier cybersecurity consulting firm
Bepents tech services - a premier cybersecurity consulting firm
Benard76
How to Install & Activate ListGrabber - eGrabber
How to Install & Activate ListGrabber - eGrabberHow to Install & Activate ListGrabber - eGrabber
How to Install & Activate ListGrabber - eGrabber
eGrabber
Viam product demo_ Deploying and scaling AI with hardware.pdf
Viam product demo_ Deploying and scaling AI with hardware.pdfViam product demo_ Deploying and scaling AI with hardware.pdf
Viam product demo_ Deploying and scaling AI with hardware.pdf
camilalamoratta
Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025
Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025
Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025
Jo達o Esperancinha
Smart Investments Leveraging Agentic AI for Real Estate Success.pptx
Smart Investments Leveraging Agentic AI for Real Estate Success.pptxSmart Investments Leveraging Agentic AI for Real Estate Success.pptx
Smart Investments Leveraging Agentic AI for Real Estate Success.pptx
Seasia Infotech
Kit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdf
Kit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdfKit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdf
Kit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdf
Wonjun Hwang
Kit-Works Team Study_讌 Dockefile.pdf_蟾燕
Kit-Works Team Study_讌 Dockefile.pdf_蟾燕Kit-Works Team Study_讌 Dockefile.pdf_蟾燕
Kit-Works Team Study_讌 Dockefile.pdf_蟾燕
Wonjun Hwang
Agentic Automation - Delhi UiPath Community Meetup
Agentic Automation - Delhi UiPath Community MeetupAgentic Automation - Delhi UiPath Community Meetup
Agentic Automation - Delhi UiPath Community Meetup
Manoj Batra (1600 + Connections)
Artificial_Intelligence_in_Everyday_Life.pptx
Artificial_Intelligence_in_Everyday_Life.pptxArtificial_Intelligence_in_Everyday_Life.pptx
Artificial_Intelligence_in_Everyday_Life.pptx
03ANMOLCHAURASIYA
AI x Accessibility UXPA by Stew Smith and Olivier Vroom
AI x Accessibility UXPA by Stew Smith and Olivier VroomAI x Accessibility UXPA by Stew Smith and Olivier Vroom
AI x Accessibility UXPA by Stew Smith and Olivier Vroom
UXPA Boston
AI-proof your career by Olivier Vroom and David WIlliamson
AI-proof your career by Olivier Vroom and David WIlliamsonAI-proof your career by Olivier Vroom and David WIlliamson
AI-proof your career by Olivier Vroom and David WIlliamson
UXPA Boston
Building the Customer Identity Community, Together.pdf
Building the Customer Identity Community, Together.pdfBuilding the Customer Identity Community, Together.pdf
Building the Customer Identity Community, Together.pdf
Cheryl Hung
Top 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptx
Top 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptxTop 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptx
Top 5 Benefits of Using Molybdenum Rods in Industrial Applications.pptx
mkubeusa
fennec fox optimization algorithm for optimal solution
fennec fox optimization algorithm for optimal solutionfennec fox optimization algorithm for optimal solution
fennec fox optimization algorithm for optimal solution
shallal2
Config 2025 presentation recap covering both days
Config 2025 presentation recap covering both daysConfig 2025 presentation recap covering both days
Config 2025 presentation recap covering both days
TrishAntoni1
The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...
The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...
The No-Code Way to Build a Marketing Team with One AI Agent (Download the n8n...
SOFTTECHHUB
Cybersecurity Threat Vectors and Mitigation
Cybersecurity Threat Vectors and MitigationCybersecurity Threat Vectors and Mitigation
Cybersecurity Threat Vectors and Mitigation
VICTOR MAESTRE RAMIREZ
RTP Over QUIC: An Interesting Opportunity Or Wasted Time?
RTP Over QUIC: An Interesting Opportunity Or Wasted Time?RTP Over QUIC: An Interesting Opportunity Or Wasted Time?
RTP Over QUIC: An Interesting Opportunity Or Wasted Time?
Lorenzo Miniero
Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...
Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...
Integrating FME with Python: Tips, Demos, and Best Practices for Powerful Aut...
Safe Software
Bepents tech services - a premier cybersecurity consulting firm
Bepents tech services - a premier cybersecurity consulting firmBepents tech services - a premier cybersecurity consulting firm
Bepents tech services - a premier cybersecurity consulting firm
Benard76
How to Install & Activate ListGrabber - eGrabber
How to Install & Activate ListGrabber - eGrabberHow to Install & Activate ListGrabber - eGrabber
How to Install & Activate ListGrabber - eGrabber
eGrabber
Viam product demo_ Deploying and scaling AI with hardware.pdf
Viam product demo_ Deploying and scaling AI with hardware.pdfViam product demo_ Deploying and scaling AI with hardware.pdf
Viam product demo_ Deploying and scaling AI with hardware.pdf
camilalamoratta
Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025
Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025
Could Virtual Threads cast away the usage of Kotlin Coroutines - DevoxxUK2025
Jo達o Esperancinha
Smart Investments Leveraging Agentic AI for Real Estate Success.pptx
Smart Investments Leveraging Agentic AI for Real Estate Success.pptxSmart Investments Leveraging Agentic AI for Real Estate Success.pptx
Smart Investments Leveraging Agentic AI for Real Estate Success.pptx
Seasia Infotech
Kit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdf
Kit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdfKit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdf
Kit-Works Team Study_ろ磯_蟾_nuqs_20250509.pdf
Wonjun Hwang
Kit-Works Team Study_讌 Dockefile.pdf_蟾燕
Kit-Works Team Study_讌 Dockefile.pdf_蟾燕Kit-Works Team Study_讌 Dockefile.pdf_蟾燕
Kit-Works Team Study_讌 Dockefile.pdf_蟾燕
Wonjun Hwang
Artificial_Intelligence_in_Everyday_Life.pptx
Artificial_Intelligence_in_Everyday_Life.pptxArtificial_Intelligence_in_Everyday_Life.pptx
Artificial_Intelligence_in_Everyday_Life.pptx
03ANMOLCHAURASIYA
AI x Accessibility UXPA by Stew Smith and Olivier Vroom
AI x Accessibility UXPA by Stew Smith and Olivier VroomAI x Accessibility UXPA by Stew Smith and Olivier Vroom
AI x Accessibility UXPA by Stew Smith and Olivier Vroom
UXPA Boston
AI-proof your career by Olivier Vroom and David WIlliamson
AI-proof your career by Olivier Vroom and David WIlliamsonAI-proof your career by Olivier Vroom and David WIlliamson
AI-proof your career by Olivier Vroom and David WIlliamson
UXPA Boston
Building the Customer Identity Community, Together.pdf
Building the Customer Identity Community, Together.pdfBuilding the Customer Identity Community, Together.pdf
Building the Customer Identity Community, Together.pdf
Cheryl Hung
Ad

How I became a Web Analytics Ninja