The author describes how they became skilled in web analytics by treating their website like their home and themselves as the homeowner. When unexpected visitors came to the site that did not align with the site's purpose, the author was alerted and analyzed the traffic source and visitor behavior data. This provided insights such as the visitors entering through the wrong channel and having a high bounce rate and low conversion rate. Based on these insights, the author reviewed the website's objectives and strategy to ensure the content and messaging was properly targeted to the intended audience.