Rules of engagement for Trends in Kids en Jongerenmarketing 2010Polle de Maagt
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A plea for more stuff worth sharing. About the fact that internet is a conversation network, that brands should exceed expectations, that we all love little acts of kindness and that communication is a mere spotlight on remarkable acts.
Wij trakteren! Ons aanbod: we doorlopen in een telefoongesprek van 30 minuten met u uw (concept) congresprogramma. We geven u tips, stellen vragen en brengen idee谷n in. Hierna kunt u verder met (her)nieuwde inspiratie! Stuur ons een mail en wij bellen u! info@commgres.com
The document discusses measuring return on investment (ROI) for meetings and events. It introduces an ROI pyramid with 5 levels - satisfaction, learning, application, impact, and ROI. The pyramid shows how evaluating objectives at higher levels can demonstrate greater ROI. The document also provides examples of assigning objectives to the different pyramid levels and discusses methods for isolating the effects of meetings, such as using control groups, and estimating ROI. It concludes by listing resources for learning more about event ROI evaluation.
Met alle nieuwe online communicatie middelen (Twitter, LinkedIn, YouTube etc) en de offline midelen een goede mix vinden. Om succesvol te communiceren met de doelgroep van je congres of event. Zodat je het maximale aantal deelnemers werft en vervolgens ook tijdens en na het event of congers hiermee in contact blijft.
The document discusses common problems with PowerPoint presentations and provides tips to improve them. It notes that about a million presentations are given daily, with 50% being unbearable due to a lack of significance, structure, simplicity, and rehearsal. The document advocates finding meaning and passion in the topic, using a clear structure like problem-solution, keeping the design and content simple, and rehearsing out loud to catch issues. Following these guidelines can help create more effective presentations.
Vincent Evers Trendwatcher High Profile New Media Congres 091123114846 Phpapp01CommGres Conference Agency
油
The document discusses the rise of Web 2.0 and its impact on business and marketing. It notes that consumers are spending more time online than watching TV or reading newspapers. New technologies like blogs, social media, video sharing sites and mobile internet allow for more user participation and user-generated content. Businesses must adopt these new online tools and strategies to better engage with customers, learn from their feedback and experiences, and market their products in this new environment. The rise of video online in particular is changing how people consume media. The document advocates finding, collecting and publishing online video from various sources to engage audiences.
The document outlines an agenda for an online marketing conference. It defines online marketing and discusses the online marketing mix. It provides dos and don'ts for website design, search engine optimization, email marketing, mobile integration, and social media marketing. The key recommendations are to have a clear, engaging website design; optimize the site for search engines; send relevant email updates; integrate mobile features; set up social media profiles and communities; and engage with followers on social networks like Twitter, YouTube, and LinkedIn.
The document provides tips for developing creative thinking skills. It recommends (1) being curious by playing, suspending judgement, and asking questions; (2) making connections by talking to people in different fields, trying new things, and seeing other angles; (3) challenging yourself by taking risks, accepting failures, and questioning assumptions; and (4) cultivating ideas by daydreaming, giving ideas time to grow, and considering all possibilities. Creative thinking can provide a competitive advantage and is important for success in the 21st century.
Interactie wordt steeds belangrijker voor congresdeelnemers. Dit vraagt lef van de spreker: loskomen van PowerPoint, discussie op gang brengen en houden, 'andere' dingen doen. CommGres geeft regelmatig trainingen hiervoor. Omdat zij het belangrijk vindt dat sprekers optimaal tot hun recht komen op het congres.
The document discusses how event planners can leverage social media for their events. It outlines the online event cycle as starting listening on social media, setting up response and promotion vehicles, spreading news as the event happens, and following up after the event. Key recommendations include using tools like blogs, Facebook, Twitter, YouTube and Flickr to engage audiences, promote events, share content and build communities. The presenter emphasizes keeping engagement consistent across platforms and keeping content light and interesting.
Een congres of event organiseren we graag, het liefst voor een volle zaal! Dat is hard werken! De aanpak, tips, 'noodplan' mogelijkheden, treft u in deze presentatie aan van CommGres congresorganisatie.
Wij trakteren! Ons aanbod: we doorlopen in een telefoongesprek van 30 minuten met u uw (concept) congresprogramma. We geven u tips, stellen vragen en brengen idee谷n in. Hierna kunt u verder met (her)nieuwde inspiratie! Stuur ons een mail en wij bellen u! info@commgres.com
The document discusses measuring return on investment (ROI) for meetings and events. It introduces an ROI pyramid with 5 levels - satisfaction, learning, application, impact, and ROI. The pyramid shows how evaluating objectives at higher levels can demonstrate greater ROI. The document also provides examples of assigning objectives to the different pyramid levels and discusses methods for isolating the effects of meetings, such as using control groups, and estimating ROI. It concludes by listing resources for learning more about event ROI evaluation.
Met alle nieuwe online communicatie middelen (Twitter, LinkedIn, YouTube etc) en de offline midelen een goede mix vinden. Om succesvol te communiceren met de doelgroep van je congres of event. Zodat je het maximale aantal deelnemers werft en vervolgens ook tijdens en na het event of congers hiermee in contact blijft.
The document discusses common problems with PowerPoint presentations and provides tips to improve them. It notes that about a million presentations are given daily, with 50% being unbearable due to a lack of significance, structure, simplicity, and rehearsal. The document advocates finding meaning and passion in the topic, using a clear structure like problem-solution, keeping the design and content simple, and rehearsing out loud to catch issues. Following these guidelines can help create more effective presentations.
Vincent Evers Trendwatcher High Profile New Media Congres 091123114846 Phpapp01CommGres Conference Agency
油
The document discusses the rise of Web 2.0 and its impact on business and marketing. It notes that consumers are spending more time online than watching TV or reading newspapers. New technologies like blogs, social media, video sharing sites and mobile internet allow for more user participation and user-generated content. Businesses must adopt these new online tools and strategies to better engage with customers, learn from their feedback and experiences, and market their products in this new environment. The rise of video online in particular is changing how people consume media. The document advocates finding, collecting and publishing online video from various sources to engage audiences.
The document outlines an agenda for an online marketing conference. It defines online marketing and discusses the online marketing mix. It provides dos and don'ts for website design, search engine optimization, email marketing, mobile integration, and social media marketing. The key recommendations are to have a clear, engaging website design; optimize the site for search engines; send relevant email updates; integrate mobile features; set up social media profiles and communities; and engage with followers on social networks like Twitter, YouTube, and LinkedIn.
The document provides tips for developing creative thinking skills. It recommends (1) being curious by playing, suspending judgement, and asking questions; (2) making connections by talking to people in different fields, trying new things, and seeing other angles; (3) challenging yourself by taking risks, accepting failures, and questioning assumptions; and (4) cultivating ideas by daydreaming, giving ideas time to grow, and considering all possibilities. Creative thinking can provide a competitive advantage and is important for success in the 21st century.
Interactie wordt steeds belangrijker voor congresdeelnemers. Dit vraagt lef van de spreker: loskomen van PowerPoint, discussie op gang brengen en houden, 'andere' dingen doen. CommGres geeft regelmatig trainingen hiervoor. Omdat zij het belangrijk vindt dat sprekers optimaal tot hun recht komen op het congres.
The document discusses how event planners can leverage social media for their events. It outlines the online event cycle as starting listening on social media, setting up response and promotion vehicles, spreading news as the event happens, and following up after the event. Key recommendations include using tools like blogs, Facebook, Twitter, YouTube and Flickr to engage audiences, promote events, share content and build communities. The presenter emphasizes keeping engagement consistent across platforms and keeping content light and interesting.
Een congres of event organiseren we graag, het liefst voor een volle zaal! Dat is hard werken! De aanpak, tips, 'noodplan' mogelijkheden, treft u in deze presentatie aan van CommGres congresorganisatie.