WantTheMost is a marketplace that connects people's desires ("wants") with solution providers. The founders analyzed social media and search data to identify the most common wants, such as getting rich, beauty, and losing weight. WantTheMost will curate solution providers to match these wants, and help providers get found on Google. In the future, it may add price comparison features. The business model is affiliate marketing, taking commissions from solution providers like other comparison shopping sites.