This document discusses key performance indicators (KPIs) for evaluating web designers. It provides examples of KPIs and steps for creating a KPI system for web designers. These include defining objectives, identifying key result areas and tasks, and determining methods to measure results. The document recommends keeping the number of KPIs limited to 3-5, ensuring they are linked to strategy and provide useful information for employees. Various types of KPIs are also defined such as leading, lagging, qualitative and quantitative. The document directs the reader to an external website for additional KPI materials.