This document discusses key performance indicators (KPIs) for a web manager position. It provides examples of KPIs, outlines steps for creating KPIs for a web manager, discusses common mistakes in developing KPIs, and how to design effective KPIs linked to business strategy and goals. The document recommends visiting kpi123.com for additional KPI samples, performance appraisal forms, review methods and phrases to use when evaluating a web manager's performance.