Web Typography
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The document explores the significance of typography in web design and branding, highlighting its role in reflecting brand personality and fostering consumer recognition. It discusses current trends in typography, common font choices across various brands, and practical design principles related to spacing and rhythm. Additionally, it underscores the impact of typography on user experience across different devices.
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Unified: Consistency brings trust, recognition, and recall.
If all your work can be recognized by the viewer as coming from you, they will more easily recognize you, gain a sense of trust in your business, and remember you and your message better.
Organized: Well designed content is clean and easy to take in. You want the audience to be able to quickly get your message
and have their eye drawn to elements in the order you choose by placement and scale.
White space is a good thing. It gives the eye room to rest
between elements and see your message as a whole.
Meaningful: Define your goals, your audience, and what critical information they need to know in order to act.
Genuine: Tell your story and engage your audience to
make them care about that information. The emotional
connection or human component is a powerful
compliment to analytical content.
Concept: With clear insight into your intent and your target audiences needs and issues, design to solve the problems and bring clarity with a solution thats valuable to the viewer.
Aimee White, Visual Thinking
for Design that Connects.LRC image social media marketing class design
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Web Typography
- 1. BRIEF INTRO ON WEB TYPOGRAPHY by /Olga Voskoboinikova @dVosk
- 2. A PERSONAL STORY What music and typography have in common.
- 3. WHY SHOULD WE CARE ABOUT TYPOGRAPHY 95% of the information on the web is written language. Oliver Reichenstein, 2006
- 4. If you think a detail such as typography wont influence how consumers view your brand, you better think twice. Monique Craig, marketing specialist from Oneflare
- 5. The importance of typography in branding It reflects brand personality. It looks professional. It helps your brand to be consistent. It helps consumers to remember your brand. Its there to set the right tone. It creates a context for your brand. https://www.communications.gov.au//importance-typography-branding
- 6. WEB TRENDS
- 9. Yep, of the web design trends is about typography.
- 10. CURRENT STATE
- 11. BENCHMARKING Common fonts on fashion e-commerce websites serif/sans on styleless brands. Helvetica variants on other styleless brands. Futura variants on oldfashioned brands. Web fonts 油some more fashionable than others. Custom web fonts 油on customized brands. Arial on budget shops, mainly. References: &http://wemakewebsites.com/blog/60-best-fashion-ecommerce-sites http://www.independent.co.uk//the-50-best-online-clothes-shops-8092852.html
- 12. Typography is a big part of brand recognition, and can give a site a unique style, but web fonts can be frustrating for users if content takes too long to load, and can render differently across browsers. http://www.digitalartsonline.co.uk//web-fonts-what-designers-need-to-know-in-2015
- 14. NEGATIVE SPACE, CAPITAL LETTERS & LETTER SPACING
- 15. LINE SPACING A simple rule is your leading should be wider than your word spacing. This is because when the balance is correct, your eye will move along the line instead of down the lines. Mark Boulton, 2005
- 16. Why our UX hiring postcard is poorly designed.
- 21. A TEMPO ANALYSIS PROPOSAL Presto on super small screens as watches/glasses. extremely fast (168200 BPM) Vivace on phones. lively and fast (168176 BPM) Moderato on tablets. moderately (108120 BPM) Adagio on desktop. slow and stately 油literally, "at ease" (6676 BPM) Largo on larger screens. broadly (4060 BPM) Larghissimo on extremely large interfaces. very, very slow (24 BPM and under)
- 22. There are more tempo markings, as there are screens.
- 23. There is more flavour in type, that if applied well, transcends content from being merely legible, to that of being pleasurable. After all, thats why we have different typefaces: each brings with it characteristics that flavour to the words. Mark Boulton, 2013