Website Optimizer Google Analytics Integration Direct Wonen Traffic4u 2009 Gaac Summit Google

Oct 23, 20090 likes214 views

Case Direct Wonen as presented at the 2009 GAAC/WOAC Summit at Google HQ by Janco Klijnstra of Traffic4u. Website Optimizer & Google Analytics integration ‘Fighting’ cowboys and customers

1Website Optimizer & Google Analytics integration‘Fighting’ cowboys and customers Janco Klijnstra – Traffic4uWeb Analytics and Conversion Optimization Consultant13 October 2009

2Traffic4uResult Driven Online Marketing110+ Employees in the Netherlands and SpainOffices in Amsterdam, Groningen, Madrid and SalamancaSpecialized in SEO, Search Advertising, Affiliate Marketing, Direct Response Marketing, Web Analytics and Conversion OptimizationTraffic4u

3Case DescriptionA/B/n Experiment Direct Wonen

5Case: ResultsOriginal (A)Source: 8pt, medium gray

6CaseText, 22 pointFirst-level bullet, 20 pointSecond-level bullet, 18 pointThird-level bullet, 16 pointFourth-level bullet, 14 pointSource: 8pt, medium gray

8But.. Then the cowboys came..Source: 8pt, medium gray

9GWO – GA to the rescueDuring the testperiod the registrations of rental properties (Goal Analytics) for variation D was much betterAlso did it not attract an unusual number subscriptions for potential tennants or pageviews Source: 8pt, medium gray

10Why we love our ‘guns’Tools like GA/GWO are our guns and ammo

11Why we love our ‘guns’ (2)The information we gather from tools is like the ammunition for:Succes & Improvement (Survey, GWO-GA)Saving your guts when neededFor saving money… Source: 8pt, medium gray

12Why we love our ‘guns’ (4)We experienced dutch IT departments have a pile of work stacked up so we use our tools toFix (anything) that’s broken before we start GWO testingGain visitor insights before we start GWO testingSource: 8pt, medium gray

13Why we love our ‘guns’ (5)In the end, the use of tools has the following benefits: Saving time & money on developing experiments(Hopefuly) Making money on successful tests Satisfying customers with an improved:Website & User ExperienceConversion rate Insights on visitorsSource: 8pt, medium gray

15Why we love our ‘guns’ (3)Example of ourapproachwith Direct Wonen: Source: 8pt, medium gray

16Q & AWe’d like to hear your experiences and insightsKlijnstra@traffic4u.nlTwitter: Jancoklijnstra

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Website Optimizer Google Analytics Integration Direct Wonen Traffic4u 2009 Gaac Summit Google

1. 1Website Optimizer & Google Analytics integration‘Fighting’ cowboys and customers Janco Klijnstra – Traffic4uWeb Analytics and Conversion Optimization Consultant13 October 2009

2. 2Traffic4uResult Driven Online Marketing110+ Employees in the Netherlands and SpainOffices in Amsterdam, Groningen, Madrid and SalamancaSpecialized in SEO, Search Advertising, Affiliate Marketing, Direct Response Marketing, Web Analytics and Conversion OptimizationTraffic4u

3. 3Case DescriptionA/B/n Experiment Direct Wonen

4. 4CaseCustomer: Direct Wonen (‘Direct Living’)Website to find a rental property or offer a rental propertyTrigger(Offline) Surveyresultsontheirhomeowners/landlords (tool #1)Makingiteasierforhomeowners to subscribe and offer a rentalpropertyA/B/C/D experimentExperiment with 4 recipesConversion GWO: subscription of propertyownersTraffic4u

5. 5Case: ResultsOriginal (A)Source: 8pt, medium gray

6. 6CaseText, 22 pointFirst-level bullet, 20 pointSecond-level bullet, 18 pointThird-level bullet, 16 pointFourth-level bullet, 14 pointSource: 8pt, medium gray

7. 7CaseSource: 8pt, medium gray

8. 8But.. Then the cowboys came..Source: 8pt, medium gray

9. 9GWO – GA to the rescueDuring the testperiod the registrations of rental properties (Goal Analytics) for variation D was much betterAlso did it not attract an unusual number subscriptions for potential tennants or pageviews Source: 8pt, medium gray

10. 10Why we love our ‘guns’Tools like GA/GWO are our guns and ammo

11. 11Why we love our ‘guns’ (2)The information we gather from tools is like the ammunition for:Succes & Improvement (Survey, GWO-GA)Saving your guts when neededFor saving money… Source: 8pt, medium gray

12. 12Why we love our ‘guns’ (4)We experienced dutch IT departments have a pile of work stacked up so we use our tools toFix (anything) that’s broken before we start GWO testingGain visitor insights before we start GWO testingSource: 8pt, medium gray

13. 13Why we love our ‘guns’ (5)In the end, the use of tools has the following benefits: Saving time & money on developing experiments(Hopefuly) Making money on successful tests Satisfying customers with an improved:Website & User ExperienceConversion rate Insights on visitorsSource: 8pt, medium gray

14. 14Why we love our ‘guns’ (1)

15. 15Why we love our ‘guns’ (3)Example of ourapproachwith Direct Wonen: Source: 8pt, medium gray

16. 16Q & AWe’d like to hear your experiences and insightsKlijnstra@traffic4u.nlTwitter: Jancoklijnstra

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Website Optimizer Google Analytics Integration Direct Wonen Traffic4u 2009 Gaac Summit Google

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