More Related Content
What's hot (20)
Similar to Webtrends Presentation (20)
Recently uploaded (20)
![[Webinar] Scaling Made Simple: Getting Started with No-Code Web Apps](https://cdn.slidesharecdn.com/ss_thumbnails/webinarscalingmadesimplegettingstartedwithno-codewebapps-mar52025-250305183437-f03c78a3-thumbnail.jpg?width=560&fit=bounds)
Webtrends Presentation
- 1. 油
- 2. Inetasia Solutions Profile Founded in 1999, Inetasia is a leading independent Asian Internet consultancy WebTrends Distributor for South East Asia, Hong Kong, Macau and China Gomez Distributor for Singapore , Hong Kong, Thailand, Malaysia and China Located in Bangkok , Hong Kong, Singapore, Kuala Lumpur & Shanghai 50 professionals located throughout Asia
- 3. Introduction Inetasia is a new breed of Internet consultancy specializing in New Media ! Build Market Analyze Monitor
- 6. WebTrends Pioneered the industry in 1995 Overall market leader with 2x market share of the next largest competitor Global operations over 275 employees and growing More Enterprise On Demand customers than any other vendor Co-location facility and redundant data centers
- 7. ANALYZE Understanding your audience
- 8. Challenges Marketing Faces Today
- 9. Web analytics is expanding to meet the need
- 10. Sources of Visitors Getting the right audience to your website. DM Print Banner Ads Email Search Mobile Podcast RSS
- 11. Relationship Marketing: Taking Action
- 12. Tracking visitors with WebTrends Each action from a visitor on your site provides feedback that WebTrends can track. Pages that they came from Links that they have clicked on your site Downloads Point of exit Conversions & Sales
- 13. Measure all your campaigns consistently
- 14. Optimizing Campaign Performance Effectiveness Efficiency Reach and target the right customer Optimal channels Relevant message Desirable offer Reach a large number of people Cost effective manner Key Performance Indicator Key Performance Indicator Conversion Return on investment
- 15. eDM Clickthrough HTML Email WebTrends Website
- 16. eDM Effectiveness Efficiency Segment visitors Volume of opt-in visitors Cost/effort to create targeted offerings Key Performance Indicator Key Performance Indicator Clickthroughs Unique visitors Orders Conversion (orders/ unique visitors) % of total revenue Cost/ visitor ROI
- 18. Optimizing Search Performance Effectiveness Efficiency Rank & relevance of your search terms Cost per click Value of visitors Key Performance Indicator Key Performance Indicator Clickthroughs Unique visitors New visitors Conversion (orders/ unique visitors) Value (Revenue) Value/ click Cost/ click ROI
- 19. Know your customers, build relationships
- 20. Examples of segmentation Geographic Region Country City MSA/DMA Climate Urban, Suburban, Rural Demographic Age Gender Income Marital Status Occupation Education Nationality/Race Psychographic Lifestyle type Personality type Attitudes Values Beliefs Opinions Behavioral (web focus) Occasions Usage (New vs. Returning) Loyalty Benefits sought Type of user (Business vs. Technical, Home vs Office) Recency, Frequency, LTV
- 21. Segmentation Examples of Custom Segments While the possibilities for defining custom segments vary from site to site, here are some examples of how WebTrends customers have segmented their audiences: Newsletter Subscribers (Y/N) Frequent Flyers (Y/N) Gender (Male/Female) Occupation/Profession (Doctor, Nurse, Student, etc) Income ($50k-$74.9k; $75k-$99.9k; $100k-$149k; $150k + above) Age (25-34, 35-44, 45-54, 55-64 years) Recreational (shopping for fun) vs Non-recreational Shopper Satisfaction level/index (very, highly, not at all) Support content (satisfied vs dis-satisfied)
- 22. Inside WebTrends
- 23. Performance Dashboards to prove and improve your results
- 24. Segmentation
- 28. Path Analysis (Forward & Reverse)
- 29. Dashboards
- 31. Why WebTrends?
- 32. WebTrends is easy to use Custom reports User friendly visual charts and graphs Integrates with Microsoft Excel for easy viewing and combining data
- 33. How can WebTrends help me? Getting the right audience to your website. Real-time reporting Laser Targeted vs. Shotgun approach Allocating the right budget Making the right decisions at the right time.
- 34. WebTrends Products & Services You can migrate from one to another. SDC tagging is the recommended way to capture your web analytic data. Its more accurate and offers the greatest flexibility. Software WebTrends Service WebTrends On-Demand You own the software Allows for integration with other data sources Requires IT/Administrator resources Standard web server log files and SmartSource Data Collector log files Hosted version No hardware or software to purchase Lower IT requirements for maintenance and administration SmartSource Data Collector log files only
- 35. 油