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s1170219 Keiko Igarashi
I.     About Sony
II.    Sony’s Four Initiatives
III.   Strengthen Profitability of Game Business
IV.    Problems about Sony Market
V.     Summary
   Sony is networked service
    businesses.

   Sony has reformed
    organizational structure
    in order to bolster
    profitability and
    transform its operations.
   Sony establish the new executive
    management team for achieving one’s goal in
    April of 2010.

   As a result, Sony have been achieved
    approximately 80% of Sony’s targeted 330
    billion yen of group-wide cost reductions for
    the current fiscal year ending March 31, 2010
    compared to the previous fiscal year.
1.   Target consistent profitability in core hardware
     businesses (TV, game and digital imaging).

2.   Provide new user experiences integrating
     innovative hardware, software and services.

3.   Reach out to new customers and develop new
     geographic markets.

4.   Increase Sony’s focus on environmentally
     conscious products and processes.
   This page expressed about provide new user
    experiences integrating innovative hardware
    in four initiatives.

   Sony have strengthen profitability of game
    business in view.

   As a tool for achieve a goal, Sony released a
    PlayStation Vita.
   Vita released at December 17, 2011 by Sony.

   Sony introduce a service to deliver a game
    and so on.
   The current market that Sony has serious
    reservations about security.

   Sony have let out private information of
    PlayStation Network user at April, 2011.

   The following URL is source about this new.

http://en.wikipedia.org/wiki/PlayStation_Network_outage

http://www.zdnet.co.uk/news/security-
management/2011/06/01/sony-playstation-store-to-reopen-
this-week-40092950/
   Sony have been achieved approximately 80%
    of Sony’s targeted 330 billion yen of group-
    wide cost reductions for the current fiscal
    year ending March 31, 2010 compared to the
    previous fiscal year.

   Sony have strengthen profitability of game
    business in view.
   As a tool for achieve a goal, Sony released a
    PlayStation Vita.

   Sony introduce a service to deliver a game
    and so on.

   But, the current market that Sony has serious
    reservations about security.

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Week10 about sony’s_business_strategies

  • 2. I. About Sony II. Sony’s Four Initiatives III. Strengthen Profitability of Game Business IV. Problems about Sony Market V. Summary
  • 3. Sony is networked service businesses.  Sony has reformed organizational structure in order to bolster profitability and transform its operations.
  • 4. Sony establish the new executive management team for achieving one’s goal in April of 2010.  As a result, Sony have been achieved approximately 80% of Sony’s targeted 330 billion yen of group-wide cost reductions for the current fiscal year ending March 31, 2010 compared to the previous fiscal year.
  • 5. 1. Target consistent profitability in core hardware businesses (TV, game and digital imaging). 2. Provide new user experiences integrating innovative hardware, software and services. 3. Reach out to new customers and develop new geographic markets. 4. Increase Sony’s focus on environmentally conscious products and processes.
  • 6. This page expressed about provide new user experiences integrating innovative hardware in four initiatives.  Sony have strengthen profitability of game business in view.  As a tool for achieve a goal, Sony released a PlayStation Vita.
  • 7. Vita released at December 17, 2011 by Sony.  Sony introduce a service to deliver a game and so on.
  • 8. The current market that Sony has serious reservations about security.  Sony have let out private information of PlayStation Network user at April, 2011.  The following URL is source about this new. http://en.wikipedia.org/wiki/PlayStation_Network_outage http://www.zdnet.co.uk/news/security- management/2011/06/01/sony-playstation-store-to-reopen- this-week-40092950/
  • 9. Sony have been achieved approximately 80% of Sony’s targeted 330 billion yen of group- wide cost reductions for the current fiscal year ending March 31, 2010 compared to the previous fiscal year.  Sony have strengthen profitability of game business in view.
  • 10. As a tool for achieve a goal, Sony released a PlayStation Vita.  Sony introduce a service to deliver a game and so on.  But, the current market that Sony has serious reservations about security.