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Toyota's big problem




    Kensuke Tandai
Outline
●   What is Toyota
●   Toyota's recall
●   Cause of the recall
●   Toyota's Correspondence
●   After the recall
●   The recall in Japan
●   Conclusion
●   Reference
What is Toyota
●   Toyota motor corporation is one of the most
    major car producers.
●   Toyota started to manufacture car in 1935.
●
Toyota's recall
●   In 2009, Toyota recalled about 4,260,000
    passenger cars of eight vehicle types.
●   Finally 7 million cars were recalled.
Cause of the recall
●   There were complaints that accelerator cannot
    return easily from an American customer in
    March, 2007.
●   The same complaint arose even in Europe in
    2008.
Toyota's Correspondence
●   Toyota insisted "It is secure enough."
●   Toyota didn't recall them immediately.
After the recall
●   Achievements of Toyota fell greatly.
●   Although Toyota sales was 25 trillion yen in
    2008, it fell 20 trillion yen in 2009 and 19 trillion
    yen in 2010.
The recall in Japan
●   In 2010, Toyota recall 2 hundred thousand cars
    in Japan.
Conclusion
●   If no matter how big company forget to consider
    safety in the first place, a fatal problem is
    caused.
●   If the company recalls late by giving priority to
    profits, the problem will be enlarged on the
    contrary.
Reference
●   http://ja.wikipedia.org/wiki/%E3%83%88%E3%83%
●   http://ja.wikipedia.org/wiki/%E3%83%88%E3%83%
●   http://www.toyota.co.jp/jpn/investors/financial/high-li
●   http://en.wikipedia.org/wiki/2009%E2%80%932
    011_Toyota_vehicle_recalls

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Week13

  • 1. Toyota's big problem Kensuke Tandai
  • 2. Outline ● What is Toyota ● Toyota's recall ● Cause of the recall ● Toyota's Correspondence ● After the recall ● The recall in Japan ● Conclusion ● Reference
  • 3. What is Toyota ● Toyota motor corporation is one of the most major car producers. ● Toyota started to manufacture car in 1935. ●
  • 4. Toyota's recall ● In 2009, Toyota recalled about 4,260,000 passenger cars of eight vehicle types. ● Finally 7 million cars were recalled.
  • 5. Cause of the recall ● There were complaints that accelerator cannot return easily from an American customer in March, 2007. ● The same complaint arose even in Europe in 2008.
  • 6. Toyota's Correspondence ● Toyota insisted "It is secure enough." ● Toyota didn't recall them immediately.
  • 7. After the recall ● Achievements of Toyota fell greatly. ● Although Toyota sales was 25 trillion yen in 2008, it fell 20 trillion yen in 2009 and 19 trillion yen in 2010.
  • 8. The recall in Japan ● In 2010, Toyota recall 2 hundred thousand cars in Japan.
  • 9. Conclusion ● If no matter how big company forget to consider safety in the first place, a fatal problem is caused. ● If the company recalls late by giving priority to profits, the problem will be enlarged on the contrary.
  • 10. Reference ● http://ja.wikipedia.org/wiki/%E3%83%88%E3%83% ● http://ja.wikipedia.org/wiki/%E3%83%88%E3%83% ● http://www.toyota.co.jp/jpn/investors/financial/high-li ● http://en.wikipedia.org/wiki/2009%E2%80%932 011_Toyota_vehicle_recalls