Toyota recalled over 7 million vehicles in 2009 due to complaints about accelerators getting stuck. This was Toyota's biggest recall to date and caused their sales and profits to significantly decline in subsequent years. The recall began in 2007 with complaints from U.S. customers and continued to expand internationally in the following years. Toyota was initially slow to acknowledge the problem and prioritized protecting their reputation over customer safety. The massive recall damaged Toyota's public image and business results.