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What is drink (??????)
- 1. What is Drink? ??? ??????? ????? ???? ??? ?? ????? ?????
- ????? ???? ?? ??? ????, ???, ???, ????? ????
1. ???? : ? 3? 5500? ?? 2. Trend : E ne rgy & Vi ta mi n 3. Change : ????¡®??¡¯ & ????¡®???¡¯
<???? ?? ?? ???? ?? ???>
?? 2011? ???
?? ?? 2000? 2005? 2011? ?? ???
??? ??? (2000? ??)
?? 6.6 9.1 15.6 136.4(%)
?? 13,053(??) 36.7(%)
???
?? 6,267 17.6 ??
3.1 6.1 7.1 129.0
?? 3,665 10.3 ?? 8.9 18 19.2 115.7
? ????? : 1 5 0 0 ? ? ? ????
?? 1,879 5.3 6.9 8.4 11.3 63.8
? ????? : 200-300? ?? ??
?? 1,826 5.1 (2011??) ??
? ????????????? ???
6.4 3.8 7.1 10.9
?? 8,869 25.0 ???? ????? ?? ??
35.3 31.7 23.2 -34.3
? 35,559 100.0 ??
??:???(2008) ??
27.1 13.6 12.5 -53.9
??
¡ù What is Drink? T P O 5. Japans¡¯s drink Market ?
(Keywords) : The future drink market of Korea
Ex1) Ex2)
?? ????? ??? ?? ?? ???
???? ??? ??!
T(??),P(??),O(??)? ?? ?? ?? V V
Ex1) ???? : G2
S S
????? ???? ??(O)?? ? ?(T) ?? Ê®Áù²è(16?) 17? ?? ???? ?? ?????
?
Ex2) CJ???? : ??? ??? ???? ??? ????
?(O-??)) ???(T) ???? ???? ???? ????,
???? 1993? 2005? ????
Ex3) ??? : ???(??? ??)
??? 16?? ??? 17?? ??? ????
??(T) ?? ?(P.O) ???? ??? 2008? 2009?
? ?? ??? ??
Ex4) ??? & ??? ?? ?? ?? ????=??
?? ????? ???? ??
??,??,??, ??, ??, ??? ??(T)
??, ???? ??? ?? ????(P.O) ???? 6?? : ??,??,??, ?? ? ?? ??,???,?? ???,??
??? ???&??? ?? ???, ????
What is Drink? ??? ???? ??? ?? ????? ????. ??? ??? ?? ????? ??? ?? ??
? ?? ?? (??,???, ??, ??? ?? ?? ???? ?)? ???? ??. ?? ???? ???? ?????.
