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Lean manufacturing
Lean has been around since the 1940s
It was developed by Toyota in Japan to improve the
efficiency of their production line
Put simply it means removing waste
IMAGE: http://fukuoka-now.com/wp-content/uploads/2013/07/toyota-production-of-2011.jpg

Academics, like Steve Blank, at Harvard Business school
liked lean production and came up with a a way of
applying it to entrepreneurs and startup businesses.
A highly iterative customer discovery model was created
Customer development methodology
IMAGE: http://blogs.nature.com/naturejobs/files/2014/04/Steve-blank.jpg

Customer
discovery
Customer
validation
Customer
discovery
Customer
validation
Pivot
Explore Expand

Customer
discovery
Customer
validation
Customer
discovery
Customer
validation
Pivot
Explore Expand
If customer validation says you were wrong don’t go forward,
PIVOT!
And keep pivoting until you have a product customers love.
Only then can you go forward with expanding a customer base
and into a successful product

This is not field of dreamsThis is not Field of Dreams
If we build it
they will come
“
IMAGE: http://readwatchwrite.com/wp-content/uploads/2013/08/large-field-of-dreams-blu-ray5.jpg

As a student of Steve Blank, Eric Riess studied the
Customer Development Model and took it further.
Introducing the lean startup
The Lean Startup
IMAGE: http://thebln.com/wp-content/uploads/2011/09/Eric-Ries-The-Lean-Startup.jpg

IDEAS
PRODUCTDATA
BUILD
MEASURE
LEARN
Build, measure, learn

IDEAS
PRODUCTDATA
BUILD
MEASURE
LEARN
This is an iterative process, it can’t be ended
You must constantly have an idea, build a way to test that
idea, measure the affect of the idea and learn from it.
And the goal is to complete every iteration of this loop as
quickly as possible
Build, measure, learn

And it didn’t take the UX world long to
focus on lean as a way of delivering great
user experiences
Lean UX

EXPERIMENT
LEARN
FAIL
ITERATE
DISRUPT
LeanUX encourages you to:

Hypothesis
Adding sign in with social media buttons
will reduce abandoned registration by 5%
Instead of building the functionality, the buttons
went to a temporary page that did nothing.
Less than 1% of all users even tried to click the
button.

Instead of stocking shoes in all sizes and styles Zappos.com
ran an experiment.
They took photos of shoes in shops and published them online
If anybody wanted the shoes, they went back to the shop
bought them and shipped them to the customer.
Zappps has annual sales of over $1 billion and was acquired
by Amazon for $1.2 in 2009
Minimal viable shoe shop

Many professionals have
rarely failed, therefore they
have never learnt from
failure
“

It is not an iteration if
you only do it once
“

http://www.datasaversllc.com/wp-content/uploads/hard-drive-pile.jpg
The hard drive industry has been shaped by disruption for over 50
years. The KPI of a hard drive generally is either speed or capacity.
But by being disruptive and making smaller hard drives even with
lower capacity and slower read/write speeds the new hard drives
companies found new markets and new customers. My computer
today has less storage than it did 4 years ago.
If nobody had been disruptive the market would have focused on
increasing capacity.
Disrupting the hard
drive industry

.files.wordpress.com/2013/10/tw-bmth-fans.jpg
“

Books
LeanUX Jeff Gothelf
An easy read introduction to what lean means to user experience and
how to apply it. Guides to personas, testing and writing a hypothesis
Lean Startup Eric Reiss
The book that spawned the buzz. A slightly more complex and
business focused read, but if lean is your thing this is the book to
read
The innovator’s dilemma Clayton Christensen
A case by case example of how the hard drive industry was shaped by
disruptive technology. A slightly dry and academic read but lots of
numbers and real examples
The machine that changed the world Womack, Jones & Roos
An in-depth study into the lean production method at Toyota
Lean Enterprise Owens and Fernandez
Recently released, about lean in big companies not startups

Events
LeanUX Meetup
http://www.meetup.com/Lean-UX-London/
Really good meetup focusing on different areas of leanUX. Normally
runs once a month, usually perfectly timed for when I’m travelling.
LeanUX NYC 2015
About $400 for a ticket for 5 days of conference and it’s in New York.
Really varied speakers, not all with a lean or UX background and
workshops around practical skills. Will be in early April, probably New
Jersey rather than NYC.
Lean Day London
If you don’t want to travel there is an annual 2 day event in London.
With some of the same speakers as the New York conference, but a
few more from the UK.

Online
@willevans
Works for TLC labs in New York and organises LeanUX NYC. Follow
him on twitter, slideshare and vimeo for talks, blogs etc on Lean
@adrianh
UK based evangelist of agile and lean. Follow on twitter and
slideshare for more about agile. He also talks at a lot of events so
worth looking out for
@tsharon
Researcher at Google, who talks and wirtes about how to research in
a lean or agile process. Has a new book coming out soon about Lean
Research
LeanUX 2014
All of the presentations are online now:
http://www.theapprenticepath.com/leanux14/
And @willevans is uploading the talks to his vimeo account

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