What Is Marketing?
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When it comes to small businesses, a lot of people probably ask, Well, what is marketing? I can see where many people would get confused as to what marketing is. There are a lot of definitions out there, and there is a lot of overlapping of PR and communications jobs within marketing.
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What Is Marketing?
- 3. Lets get back to the basics with this marketing timeline:
- 4. Marketing Timeline Snake Oil Salesmen
- 5. Snake Oil Salesmen represented the first era of door to door marketing. A lot of times, they sold things that didnt exactly work, hence the name.
- 6. Marketing Timeline TV Admen Snake Oil Salesmen
- 7. TV Admen advertised products and services over TV. When TV first came out, it didnt take long for marketers to catch on to the advertising opportunity. Think of these salesmen as the early infomercial salesmen.
- 8. Marketing Timeline Sponsors for Products Snake Oil Salesmen TV Admen
- 9. Sponsors for Products are the characters that you see on cereal boxes and representing a brand. For example, Tony the Tiger.
- 10. Marketing Timeline Trust Seekers Snake Oil Salesmen TV Admen Sponsors for Products
- 11. Trust Seekers are marketers focused on facts. Think of labeling on products and how true those facts are.
- 12. Marketing Timeline Consumer Advocates Snake Oil Salesmen TV Admen Sponsors for Products Trust Seekers
- 13. Consumer Advocates is todays marketing. People are advocates of brands by sharing their story on social media.
- 14. It seems after going over the timeline of where marketing started, we can understand that marketing is an ever changing world of opportunity for brands to engage with their customers and for customers to engage others for the brand.
- 15. Today, people are advocates of brands by blogging, posting on Instagram, and much more. Brands are able to touch more consumers through the use of social media updates and blogging.
- 16. People are more connected than ever to their favorite brands with just the click of a button.
- 17. What is marketing is a question that should be asked by every small business owner. This opens the door to many opportunities and even more creativity to see how to engage your potential clientele.
- 18. Need Help With Your Marketing?
- 19. For More Marketing Tips Check Out: www.SouthStreetMarketing.com