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What is Twitterand how can you use it?
 Steve Hubball, Data Analyst
 Andy Gaukrodger, Content, Search and Social SpecialistWho do we work for?
What is Twitter?
The numbers
 What is Twitter for?
 What can you do with Twitter?
 What should you say?
 What shouldnt you say?
 What else can it do?How is it used?
Why should brands Tweet? Build your brand
Drive people to your website
 Drive people to other branded properties  blog, YouTube, Flickretc
 Grow your audience
Give something to your audience
Test the opinion of your audienceThe anatomy of a Tweet
 < 140 characters
 # hashtags
 Links
 AttachmentsThe anatomy of a Tweet
10 Points to remember in 140 charactersUsing your real name and face adds trust to your profile
Profile
10 Points to remember in 140 charactersDont worry about getting it wrong  learn by doing
Dont worry about getting it wrong
10 Points to remember in 140 charactersIts not about what youre doing, its about what youre interested in
Its whatever youre interested in
10 Points to remember in 140 charactersTweet, listen, engage  repeat...
Tweet, listen, engage
Tweet, listen, engage
10 Points to remember in 140 charactersIts called social networking, so have a conversation
Have a conversation
Have a conversation
10 Points to remember in 140 charactersRegularity is the stuff of good Tweeters
Regularity
10 Points to remember in 140 charactersPay it forward: Retweet, dont steal
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What is Twitter and how can you use it?

Editor's Notes

  • #7: Twitter on its own means nothing. Its about building your brand, growing and audience and driving them to your website, blog, office, contact you etc.Say anything you want.Be funny, interesting, give something links, photos, video, be informative, informal.Dont get into arguments.Remember theres no copyright and its public.Particular dangers for sports people competitive advantage, disruption to team.It can be used to search, find out what people are saying. It has an impact on search.
  • #9: Links say what it is. URL shortener.Dont use all 140 char well come on to RTs later
  • #11: Name, face, bio, link
  • #13: This is just nonsense. Its not saying anything, hes made up a hashtag. So what?!Graeme Swann has 187,597 followers.
  • #17: See what gets retweeted.Use hashtags so that people searching for these subjects will find your tweets, not just those people following you.
  • #18: See what people respond to
  • #20: Ask a question
  • #24: Retweet from people you want to follow youCredit them.Leave space so people can retweet you
  • #25: Credit the person who originally tweeted.Add something yourself.In your tweets leave space to be retweeted.Consider thanking people who retweet you.
  • #27: Content can be photos, information, video, links
  • #29: This will help get anyone you mention to follow you, plus people who follow them.
  • #30: #FF Follow Friday. Theyll follow you.Theyll probably #FF you back, so their followers may follow you.
  • #32: Its a part of your online footprint.It can drive traffic.It impacts on search.You should coordinate it with Facebok and LinkedIn