IPC Media and Bauer Media are two major music magazine distributors in the UK. IPC currently distributes the popular music magazines NME and Uncut, targeting younger audiences. Bauer distributes magazines like Kerrang and Mojo, some targeting older audiences and focusing on rock music. While Bauer is a larger distributor, IPC's smaller size could provide a better fit for the candidate's new magazine targeting middle-aged audiences with content on classic rock bands. IPC would also increase the magazine's uniqueness compared to titles already distributed by Bauer like Kerrang. For these reasons, the candidate chose IPC Media as the preferred distributor.