ºÝºÝߣ

ºÝºÝߣShare a Scribd company logo
What kind of media
institution might distribute
your product and why?
Q3)

Jodie Sawbridge
Research:
Music Magazine Distributors:
Egmont Magazines - We Love Pop
IPC Media - NME, Uncut, TV Times
Bauer Media - Kerrang, Q, Mojo, Heat
MusicMags - Acoustic Guitar, Drum, Jazz Times
InterMedia Partners - Vibe
BBC (own magazine) - Music
Thrust Publishing - DJ Mag
Imagine Publishing, EMAP, Conde Nast and Haymarket don’t distribute music
magazine but are distributing institutions
Egmont don’t publish many music magazines and most their target audience is
quite young (3-young teens)
IPC Media and Bauer Media are the most popular music magazine distributors
After researching these institutions I chose IPC Media to distribute my magazine
but also considered Bauer Media.
Who are Bauer Media?
Who do Bauer Media currently distribute?
Predominantly teenage target audience

Rock
genre

Content
about
rock
bands

Some content aimed at older audience
Who are IPC Media?
Who are IPC Media?
Who do IPC currently distribute?
Who do IPC currently distribute?

UNCUT

NME
Focuses on contemporary music

Longest
running –
will have
committed
costumers

Articles are highly acclaimed

Target Audience is young teens
Why did I use IPC Media?
•
•
•

•
•
•
•
•
•

They distribute the very popular and established music magazine NME and are therefore
successful.
The company is smaller than Bauer and so don’t distribute as many magazines which suggests
there could be a more appropriate ‘space’ for my magazine to fit in.
The magazines that the company do publish are primarily aimed at a much younger target
audience than my magazine. 160 is aimed at middle aged males and females by including content
about bands from the 70’s and 80’s whereas NME for example is aimed at teenagers and younger
adults and includes contents on much more contemporary bands. This means that the range of the
potential market audience is increased.
It would be good for my magazine as it would be more unique within the company chosen to
distribute it.
As IPC Media is a very successful company, it gives my magazine a good name as it would be
distributed by a reliable and popular company.
By choosing IPC Media as oppose to Bauer media it would create some competition between my
magazine and the similar magazine Kerrang. This competition could benefit sales and the
company immensely.
Although my magazine is more expensive than Kerrang, which could be considered a
disadvantage in the competition. I have promoted a free giveaway (in this case a poster) and
would do so in many issues of my magazine.
This increases the value of the magazine considerably compared to Kerrang.
Taking all of these factors into consideration I would choose IPC Media to distribute my magazine
as I feel it would be the most beneficial to the sales.

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What kind of media institution might distribute your magazine and why?

  • 1. What kind of media institution might distribute your product and why? Q3) Jodie Sawbridge
  • 2. Research: Music Magazine Distributors: Egmont Magazines - We Love Pop IPC Media - NME, Uncut, TV Times Bauer Media - Kerrang, Q, Mojo, Heat MusicMags - Acoustic Guitar, Drum, Jazz Times InterMedia Partners - Vibe BBC (own magazine) - Music Thrust Publishing - DJ Mag Imagine Publishing, EMAP, Conde Nast and Haymarket don’t distribute music magazine but are distributing institutions Egmont don’t publish many music magazines and most their target audience is quite young (3-young teens) IPC Media and Bauer Media are the most popular music magazine distributors After researching these institutions I chose IPC Media to distribute my magazine but also considered Bauer Media.
  • 3. Who are Bauer Media?
  • 4. Who do Bauer Media currently distribute?
  • 5. Predominantly teenage target audience Rock genre Content about rock bands Some content aimed at older audience
  • 6. Who are IPC Media?
  • 7. Who are IPC Media?
  • 8. Who do IPC currently distribute?
  • 9. Who do IPC currently distribute? UNCUT NME
  • 10. Focuses on contemporary music Longest running – will have committed costumers Articles are highly acclaimed Target Audience is young teens
  • 11. Why did I use IPC Media? • • • • • • • • • They distribute the very popular and established music magazine NME and are therefore successful. The company is smaller than Bauer and so don’t distribute as many magazines which suggests there could be a more appropriate ‘space’ for my magazine to fit in. The magazines that the company do publish are primarily aimed at a much younger target audience than my magazine. 160 is aimed at middle aged males and females by including content about bands from the 70’s and 80’s whereas NME for example is aimed at teenagers and younger adults and includes contents on much more contemporary bands. This means that the range of the potential market audience is increased. It would be good for my magazine as it would be more unique within the company chosen to distribute it. As IPC Media is a very successful company, it gives my magazine a good name as it would be distributed by a reliable and popular company. By choosing IPC Media as oppose to Bauer media it would create some competition between my magazine and the similar magazine Kerrang. This competition could benefit sales and the company immensely. Although my magazine is more expensive than Kerrang, which could be considered a disadvantage in the competition. I have promoted a free giveaway (in this case a poster) and would do so in many issues of my magazine. This increases the value of the magazine considerably compared to Kerrang. Taking all of these factors into consideration I would choose IPC Media to distribute my magazine as I feel it would be the most beneficial to the sales.