What to market & where
Download as PPTX, PDF0 likes349 views
Marketing can be applied to both tangible goods and intangible services. Almost anything that satisfies a need or want can potentially be marketed, including physical products, ideas, places, personalities, and causes. The key is identifying something of value to potential customers and figuring out how to effectively promote it.
1 of 17
Download to read offline
Recommended
Marketing & its concepts
Marketing & its conceptsSameer Mathur
油
Marketing involves understanding customer needs and wants, identifying target markets, and developing products and services to satisfy those needs and wants. It also requires understanding the broader business environment and how external factors like the economy, technology, and regulations impact customers and markets. The goal is to facilitate exchanges between businesses and consumers for mutual benefit.Marketing management
Marketing managementSameer Mathur
油
The document discusses developing a plan and strategy for management. It was created by Sohit Kumar of ISM Dhanbad during a marketing internship under Professor Sameer Mathur of IIM Lucknow. More information can be found at www.IIMInternship.com.Importance of marketing
Importance of marketingSameer Mathur
油
This presentation discusses introducing and popularizing a new product through building demand while reducing risk. It was created by Sohit Kumar of ISM Dhanbad during a marketing internship under Professor Sameer Mathur of IIM Lucknow.Think out of the box by Rukmi Sarmah
Think out of the box by Rukmi SarmahSameer Mathur
油
Geovanni Corazza gave a talk about being unique and creative. He discussed how everyone has their own talents and abilities that make them special. Corazza encouraged people to embrace what makes them different and use their creativity to pursue their passions.What are differerent levels of market segmentation
What are differerent levels of market segmentationAbhinaba Mondal
油
This document discusses different levels of market segmentation including demographic, behavioral, and psychographic segmentation. It was created by Abhinaba Mondal during an internship under Prof. Sameer Mathur at IIM Lucknow and references sources from Google, 際際滷Share, Yahoo, and others.Branding yoga
Branding yogaSameer Mathur
油
This is a HBR case analysis of the case "Branding Yoga". It has been done under the guidance of Professor Sameer Mathur, IIM lucknow.
Branding yoga Vishnupriya Aryabhumi
Branding yoga Vishnupriya AryabhumiSameer Mathur
油
The document examines the branding strategies of two successful yoga teachers - Bikram Choudhury and Tara Stiles - who have profited from the large yoga industry in different ways. It also discusses the perspective of the Hindu American Foundation who argues that yoga should be connected to its Hindu roots. There are differing views on whether yoga should be commercialized and branded, and how to balance the business and religious perspectives on yoga. The key may be to leverage branding's benefits without overstating claims or losing the essence of yoga.Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)Sameer Mathur
油
Consumers are most influenced at the enjoy and advocate stages of the customer journey, whereas most marketing expenses target the consider and buy stages. Aligning communications across channels like websites, packaging, and customer service helps ensure consistency and integration across touchpoints. Collecting and analyzing customer information allows understanding the consumer decision process and creating a seamless experience across stages.Branding Yoga
Branding YogaSameer Mathur
油
This document summarizes the history and development of yoga, including its origins in ancient India, arrival and commercialization in America, and the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots. It provides biographies of influential yoga figures like Bikram Choudhary and Tara Stiles who helped popularize yoga in the US. The HAF campaign involved publishing articles and hosting discussions about reconnecting modern yoga practice to its philosophical foundations in Hinduism. The document examines whether yoga retains connections to Hinduism as it has grown into a global branded industry.My Learnings during the Internship
My Learnings during the InternshipSameer Mathur
油
This internship provided Sohit Kumar opportunities to learn various skills including making presentations, understanding marketing basics, and applying marketing concepts in India. Sohit learned how to create and deliver effective presentations, the fundamentals of marketing, and how to analyze case studies. Sohit also read and analyzed a Harvard article about the relationship between brands and private labels. The article discussed strategies brands can employ to increase popularity in the face of competition from private labels, such as investing in brand equity, innovating wisely, using fighting brands sparingly, building trade relationships, and managing price spreads.Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Sameer Mathur
油
Margaret Foley, the brand manager of UnME Jeans, is considering marketing the brand on social media platforms to engage with its target market of teenage girls. The case study evaluates selecting one of three options: YouTube, Facebook, or Zwinktopia. A SWOT analysis and analysis of consumer behavior shows Facebook is the best choice due to its large user base and ability to directly interact with consumers. Measuring the effectiveness of social media marketing will be challenging due to lack of control over content and rapid changes in consumer habits.Creative that cracks the code
Creative that cracks the codeSameer Mathur
油
1. The document discusses six advertising campaigns that were successful because they were creative and clever rather than just scientific.
2. The campaigns included variations on internet memes by Wonderful Pistachios, a game-based app by Coca-Cola China, crowd-sourced ideas by Oreo Cookies, humor by Kia Motors, a clothing swap program by Marks & Spencer, and branded content by Neiman Marcus and Target.
3. While advertising has become more data-driven, these campaigns show that creativity continues to be important for success by engaging customers in novel ways.Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)Sameer Mathur
油
During an internship, the author analyzed Steinway & Sons' piano business. Steinway sells high-end grand pianos, including traditional models and special editions with exotic wood finishes that command a 20-30% premium. However, Steinway faces challenges from competitors and the growing used piano market. To strengthen its position, the document recommends that Steinway maintain a small dealer network, improve delivery and tuning services, invest in innovative designs and quality, endorsements, explore Asian markets and revive its brand in the West, while continuing successful lines like the Boston and limited-edition ranges.Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)Sameer Mathur
油
This presentation analyses a Harvard Business Review article and applies the insights gained from the article to the Indian MarketGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmSameer Mathur
油
Grey Worldwide is a communications firm established in 1978 that is looking to expand in Asian markets, especially China. It aims to shift its focus from brand equity to customer equity through implementing a customer relationship management (CRM) strategy. This would allow Grey to strengthen its customer knowledge database, assess return on investment goals, and take CRM platforms across the organization. Some issues it faces include rising consumer expectations, increasing competition from low-cost online players, and the challenges of implementing CRM in smaller Asian markets. The strategy involves not competing on cost but building a better CRM system to differentiate from competitors and focus on data mining and customers. Key steps would be performing customer and market analysis, educating customers, developing loyalty and retention programsThe one thing you must get right when building a brand
The one thing you must get right when building a brandSameer Mathur
油
The document discusses building and maintaining strong brands through social media. It emphasizes that brands must deliver on their customer promise at every touchpoint and gather insights from social media to drive continual improvement. Brands should engage in social media to protect their reputation but follow social media rules. Innovation beyond familiar offerings and recognizing unserved customer segments through social media insights can enhance brand value. Indian examples highlight how Tata, Larsen & Toubro, and other brands have effectively used social media while adhering to their core brand values.Branding yoga
Branding yogaSameer Mathur
油
This document summarizes the history and development of yoga, including its origins in ancient India, arrival and commercialization in America, and the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots. It provides biographies of influential yoga figures like Bikram Choudhary and Tara Stiles who helped popularize yoga in the US. The HAF campaign involved publishing articles and hosting discussions about reconnecting modern yoga practice to its philosophical foundations in Hinduism. The document examines whether yoga retains connections to Hinduism as it has grown into a global branded industry.Advertising analytics 2.0
Advertising analytics 2.0Sameer Mathur
油
Advertising strategies needed to change as consumer behavior shifted, forcing marketers to rethink how they allocated budgets across mediums. Analytics 2.0 provides a solution by crunching the vast data generated over the past decade to gain insights into attribution, optimization, and allocation across interconnected marketing channels. It allows marketers to understand influence between mediums, optimize strategies without business risks, and accurately implement optimized allocation plans.Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)Sameer Mathur
油
This presentation is based on a Harvard Business School Case and explores the managerial challenges faced by two young investment bankers who have bought one of the greatest names in all of music.Capstone Presentation, IIM internship report
Capstone Presentation, IIM internship reportSameer Mathur
油
Capstone Presentation of the IIM internship under professor Sameer Mathur,Marketing, IIM lucknow. This presentation mashes up all the concepts that I have learnt in the 4 weeks of the internship. It also applies the HBR article, brands vs private labels in an indian scenarioThe One Thing You Must Get Right When Building a Brand
The One Thing You Must Get Right When Building a Brand114iiminternship
油
The One Thing You Must Get Right When Building a Brand by Patrick Barwise and Se叩n Meehan(Harvard Business Review)Case study
Case studySameer Mathur
油
The document discusses research conducted by Saxonville Sausage Company's new Marketing Director, Ann Banks, on positioning their Vivio Italian sausage brand. Key findings from the research include:
1) Female heads-of-household are the primary purchasers of Italian sausage. Loyal customers purchase the same brand for 6 out of their last 10 purchases.
2) Focus groups revealed that customers see Italian sausage as making cooking easier and view Vivio as high quality.
3) Four initial positioning concepts were developed: "Family Connection", "Clever Cooking", "Balancing Act", and "Labor of Love". "Family Connection" received the most first place votes.
4) Additional research showedBranding yoga
Branding yogaSameer Mathur
油
1. The document discusses the history and commercialization of yoga. It originated in ancient India as a physical, mental, and spiritual practice rooted in Hindu philosophy.
2. Yoga came to America in the late 19th/early 20th century and grew significantly in popularity. Major early teachers who spread yoga in the US are mentioned.
3. The rise of big yoga studios like Bikram Yoga and Strala Yoga in the 1970s/80s led to the commercialization of yoga. This caused tensions over controlling the yoga brand and acknowledging its Hindu roots.New market scenario
New market scenarioSameer Mathur
油
The document discusses a new marketing scenario and was created by Sohit Kumar, a student at ISM Dhanbad, during a marketing internship under Professor Sameer Mathur of IIM Lucknow. More details about the internship program can be found at www.IIMInternship.com.11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...Sameer Mathur
油
This document discusses product lines and product mixes. It defines a product mix as the set of all products and items offered for sale by a seller. Key characteristics of a product mix include its width, length, depth, and consistency. Width refers to the number of different product lines, length is the total number of items, depth is the number of variants of each product, and consistency is how related the product lines are. The document also outlines three ways to increase a product line length: line stretching, line filling, and introducing new products under new brand names.11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...Sameer Mathur
油
11.6 how can companies use packaging, labeling, warranties, and guarantees as marketing tools by vishnupriya aryabhumi copy11.5.how can companies combine products to create strong co brands or ingredi...
11.5.how can companies combine products to create strong co brands or ingredi...Sameer Mathur
油
11.5.how can companies combine products to create strong co brands or ingredient brands by-vishnupriya aryabhumi11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...Sameer Mathur
油
The document discusses the importance of product design and the factors that affect good design. It notes that design can provide an edge in competition and emotional appeal for customers. Good design considers factors like ease of manufacture, use, repair and disposal from the company perspective, and appearance, functionality and feel from the customer perspective. It also discusses different approaches to design like instinctual, design thinking, and provides the example of Coca-Cola's universal identity approach.11.2 how can companies differentiate product by_vishnupriya aryabhumi
11.2 how can companies differentiate product by_vishnupriya aryabhumiSameer Mathur
油
11.2 how can companies differentiate product by_vishnupriya aryabhumiMore Related Content
Viewers also liked (14)
Branding in the digital age (rukmi sarmah)
Branding in the digital age (rukmi sarmah)Sameer Mathur
油
Consumers are most influenced at the enjoy and advocate stages of the customer journey, whereas most marketing expenses target the consider and buy stages. Aligning communications across channels like websites, packaging, and customer service helps ensure consistency and integration across touchpoints. Collecting and analyzing customer information allows understanding the consumer decision process and creating a seamless experience across stages.Branding Yoga
Branding YogaSameer Mathur
油
This document summarizes the history and development of yoga, including its origins in ancient India, arrival and commercialization in America, and the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots. It provides biographies of influential yoga figures like Bikram Choudhary and Tara Stiles who helped popularize yoga in the US. The HAF campaign involved publishing articles and hosting discussions about reconnecting modern yoga practice to its philosophical foundations in Hinduism. The document examines whether yoga retains connections to Hinduism as it has grown into a global branded industry.My Learnings during the Internship
My Learnings during the InternshipSameer Mathur
油
This internship provided Sohit Kumar opportunities to learn various skills including making presentations, understanding marketing basics, and applying marketing concepts in India. Sohit learned how to create and deliver effective presentations, the fundamentals of marketing, and how to analyze case studies. Sohit also read and analyzed a Harvard article about the relationship between brands and private labels. The article discussed strategies brands can employ to increase popularity in the face of competition from private labels, such as investing in brand equity, innovating wisely, using fighting brands sparingly, building trade relationships, and managing price spreads.Un me jeans branding in web 2.0
Un me jeans branding in web 2.0Sameer Mathur
油
Margaret Foley, the brand manager of UnME Jeans, is considering marketing the brand on social media platforms to engage with its target market of teenage girls. The case study evaluates selecting one of three options: YouTube, Facebook, or Zwinktopia. A SWOT analysis and analysis of consumer behavior shows Facebook is the best choice due to its large user base and ability to directly interact with consumers. Measuring the effectiveness of social media marketing will be challenging due to lack of control over content and rapid changes in consumer habits.Creative that cracks the code
Creative that cracks the codeSameer Mathur
油
1. The document discusses six advertising campaigns that were successful because they were creative and clever rather than just scientific.
2. The campaigns included variations on internet memes by Wonderful Pistachios, a game-based app by Coca-Cola China, crowd-sourced ideas by Oreo Cookies, humor by Kia Motors, a clothing swap program by Marks & Spencer, and branded content by Neiman Marcus and Target.
3. While advertising has become more data-driven, these campaigns show that creativity continues to be important for success by engaging customers in novel ways.Steinway and sons (rukmi sarmah)
Steinway and sons (rukmi sarmah)Sameer Mathur
油
During an internship, the author analyzed Steinway & Sons' piano business. Steinway sells high-end grand pianos, including traditional models and special editions with exotic wood finishes that command a 20-30% premium. However, Steinway faces challenges from competitors and the growing used piano market. To strengthen its position, the document recommends that Steinway maintain a small dealer network, improve delivery and tuning services, invest in innovative designs and quality, endorsements, explore Asian markets and revive its brand in the West, while continuing successful lines like the Boston and limited-edition ranges.Preserve the luxury or extend the brand (shubham goswami)
Preserve the luxury or extend the brand (shubham goswami)Sameer Mathur
油
This presentation analyses a Harvard Business Review article and applies the insights gained from the article to the Indian MarketGrey worldwide strategic repositioning through crm
Grey worldwide strategic repositioning through crmSameer Mathur
油
Grey Worldwide is a communications firm established in 1978 that is looking to expand in Asian markets, especially China. It aims to shift its focus from brand equity to customer equity through implementing a customer relationship management (CRM) strategy. This would allow Grey to strengthen its customer knowledge database, assess return on investment goals, and take CRM platforms across the organization. Some issues it faces include rising consumer expectations, increasing competition from low-cost online players, and the challenges of implementing CRM in smaller Asian markets. The strategy involves not competing on cost but building a better CRM system to differentiate from competitors and focus on data mining and customers. Key steps would be performing customer and market analysis, educating customers, developing loyalty and retention programsThe one thing you must get right when building a brand
The one thing you must get right when building a brandSameer Mathur
油
The document discusses building and maintaining strong brands through social media. It emphasizes that brands must deliver on their customer promise at every touchpoint and gather insights from social media to drive continual improvement. Brands should engage in social media to protect their reputation but follow social media rules. Innovation beyond familiar offerings and recognizing unserved customer segments through social media insights can enhance brand value. Indian examples highlight how Tata, Larsen & Toubro, and other brands have effectively used social media while adhering to their core brand values.Branding yoga
Branding yogaSameer Mathur
油
This document summarizes the history and development of yoga, including its origins in ancient India, arrival and commercialization in America, and the Hindu American Foundation's campaign to acknowledge yoga's Hindu roots. It provides biographies of influential yoga figures like Bikram Choudhary and Tara Stiles who helped popularize yoga in the US. The HAF campaign involved publishing articles and hosting discussions about reconnecting modern yoga practice to its philosophical foundations in Hinduism. The document examines whether yoga retains connections to Hinduism as it has grown into a global branded industry.Advertising analytics 2.0
Advertising analytics 2.0Sameer Mathur
油
Advertising strategies needed to change as consumer behavior shifted, forcing marketers to rethink how they allocated budgets across mediums. Analytics 2.0 provides a solution by crunching the vast data generated over the past decade to gain insights into attribution, optimization, and allocation across interconnected marketing channels. It allows marketers to understand influence between mediums, optimize strategies without business risks, and accurately implement optimized allocation plans.Steinway and sons case analyis (shubham goswami)
Steinway and sons case analyis (shubham goswami)Sameer Mathur
油
This presentation is based on a Harvard Business School Case and explores the managerial challenges faced by two young investment bankers who have bought one of the greatest names in all of music.Capstone Presentation, IIM internship report
Capstone Presentation, IIM internship reportSameer Mathur
油
Capstone Presentation of the IIM internship under professor Sameer Mathur,Marketing, IIM lucknow. This presentation mashes up all the concepts that I have learnt in the 4 weeks of the internship. It also applies the HBR article, brands vs private labels in an indian scenarioThe One Thing You Must Get Right When Building a Brand
The One Thing You Must Get Right When Building a Brand114iiminternship
油
The One Thing You Must Get Right When Building a Brand by Patrick Barwise and Se叩n Meehan(Harvard Business Review)More from Sameer Mathur (11)
Case study
Case studySameer Mathur
油
The document discusses research conducted by Saxonville Sausage Company's new Marketing Director, Ann Banks, on positioning their Vivio Italian sausage brand. Key findings from the research include:
1) Female heads-of-household are the primary purchasers of Italian sausage. Loyal customers purchase the same brand for 6 out of their last 10 purchases.
2) Focus groups revealed that customers see Italian sausage as making cooking easier and view Vivio as high quality.
3) Four initial positioning concepts were developed: "Family Connection", "Clever Cooking", "Balancing Act", and "Labor of Love". "Family Connection" received the most first place votes.
4) Additional research showedBranding yoga
Branding yogaSameer Mathur
油
1. The document discusses the history and commercialization of yoga. It originated in ancient India as a physical, mental, and spiritual practice rooted in Hindu philosophy.
2. Yoga came to America in the late 19th/early 20th century and grew significantly in popularity. Major early teachers who spread yoga in the US are mentioned.
3. The rise of big yoga studios like Bikram Yoga and Strala Yoga in the 1970s/80s led to the commercialization of yoga. This caused tensions over controlling the yoga brand and acknowledging its Hindu roots.New market scenario
New market scenarioSameer Mathur
油
The document discusses a new marketing scenario and was created by Sohit Kumar, a student at ISM Dhanbad, during a marketing internship under Professor Sameer Mathur of IIM Lucknow. More details about the internship program can be found at www.IIMInternship.com.11.4 how can a company build and manage its product mix and product lines by ...
11.4 how can a company build and manage its product mix and product lines by ...Sameer Mathur
油
This document discusses product lines and product mixes. It defines a product mix as the set of all products and items offered for sale by a seller. Key characteristics of a product mix include its width, length, depth, and consistency. Width refers to the number of different product lines, length is the total number of items, depth is the number of variants of each product, and consistency is how related the product lines are. The document also outlines three ways to increase a product line length: line stretching, line filling, and introducing new products under new brand names.11.6 how can companies use packaging, labeling, warranties, and guarantees as...
11.6 how can companies use packaging, labeling, warranties, and guarantees as...Sameer Mathur
油
11.6 how can companies use packaging, labeling, warranties, and guarantees as marketing tools by vishnupriya aryabhumi copy11.5.how can companies combine products to create strong co brands or ingredi...
11.5.how can companies combine products to create strong co brands or ingredi...Sameer Mathur
油
11.5.how can companies combine products to create strong co brands or ingredient brands by-vishnupriya aryabhumi11.3 why is product design important and what factors affect a good design by...
11.3 why is product design important and what factors affect a good design by...Sameer Mathur
油
The document discusses the importance of product design and the factors that affect good design. It notes that design can provide an edge in competition and emotional appeal for customers. Good design considers factors like ease of manufacture, use, repair and disposal from the company perspective, and appearance, functionality and feel from the customer perspective. It also discusses different approaches to design like instinctual, design thinking, and provides the example of Coca-Cola's universal identity approach.11.2 how can companies differentiate product by_vishnupriya aryabhumi
11.2 how can companies differentiate product by_vishnupriya aryabhumiSameer Mathur
油
11.2 how can companies differentiate product by_vishnupriya aryabhumi11.1 what are the characteristics of products, and how do marketers classify ...
11.1 what are the characteristics of products, and how do marketers classify ...Sameer Mathur
油
11.1 what are the characteristics of products, and how do marketers classify products by vishnupriya aryabhumi5) what factors affects the rate of diffusion and consumers adoption of newly...
5) what factors affects the rate of diffusion and consumers adoption of newly...Sameer Mathur
油
The document discusses factors that affect the rate of diffusion and adoption of new products and services. It describes the innovation diffusion process, which involves 5 stages - awareness, interest, evaluation, trial, and adoption. It also identifies 5 categories of adopters - innovators, early adopters, early majority, late majority, and laggards. Additionally, it lists some key factors that influence the adoption process, including characteristics of the innovation, readiness to adopt innovations, and personal influence.4) what is the best way to manage the new product development process
4) what is the best way to manage the new product development processSameer Mathur
油
The document discusses the process of introducing new market offerings. It describes the key steps as 1) concept development and testing, 2) developing a marketing strategy, 3) business analysis, 4) product development, and 5) commercialization. It also mentions assessing the communicability and believability of concepts, understanding customer needs and the value proposition, identifying the target market and their behaviors, and testing concepts with physical prototypes, customers, and markets. The overall goal is to successfully introduce a new product or service into the general market.Recently uploaded (20)
Personal Brand Development: A Digital Marketing Strategy
Personal Brand Development: A Digital Marketing Strategyyeshwimbu
油
This presentation explores the journey of creating a personal brand built on creativity, authenticity, and collaboration. Learn how I defined my strengths, values, and professional identity to create a compelling brand message that resonates with employers, clients, and audiences. Through strategic use of Keynote and digital marketing principles, Ive developed a clear framework that positions me for growth and meaningful engagement in the digital space. Whether youre looking to refine your own brand or gain insights into the process, this presentation offers valuable takeaways for anyone looking to make a lasting impact in the digital world. 
Meta AI Leading the Charge in AI Advancements.docx
Meta AI Leading the Charge in AI Advancements.docxAmbest Brandcom
油
Artificial Intelligence (AI) has rapidly evolved over the last few years, becoming a key driver of innovation across industries. Among the major players in this revolution, Meta (formerly Facebook) has taken center stage with its bold and pioneering AI advancements. From enhancing user experiences on social platforms to revolutionizing content moderation, Meta AI has consistently pushed the boundaries of what AI can achieve.
In 2024, Meta AI is poised to lead the charge in AI advancements with its extensive research and cutting-edge technologies. This article delves into the most impactful AI breakthroughs spearheaded by Meta and how they are transforming the digital landscape. Businesses looking to harness these advancements must adapt their strategies to remain competitive. Partnering with the best digital marketing company in Mumbai can ensure you stay ahead in this AI-driven world.Personal Brand Exploration WWWWWWWWWWWW
Personal Brand Exploration WWWWWWWWWWWWwesleybartlett23
油
My name is Wesley Bartlett and I am a student at Full Sail University in the Sports Marketing and Media ProgramWhat Does a Fractional CMO Do? | Download the Infographic
What Does a Fractional CMO Do? | Download the InfographicWheels Up Collective
油
Your business is growing, but your marketing strategy isn't keeping up. You know you need expert guidance to scale, but hiring a full-time Chief Marketing Officer (CMO) or marketing executive feels like a leapone that comes with a hefty price tag and long-term commitment.
Maybe it's time to consider hiring a fractional CMO. A great CMO understands the nuance of building a growth machine. They see the whole chess board and make opportunistic moves that change the trajectory of a business. They think about strategic marketing as a way to make everyone in the company's job easier. Imagine where your organization could go with that level of expertise in your corner, guiding marketing strategy.
Wheels Up Collectives Fractional CMO offering is designed to offer the expert leadership you're craving, but at a level your business can confidently support.
Stop wondering if your marketing could be better. Schedule a call with Wheels Up's fractional CMO team to see if we're a good fit for you.Santamonica Study Abroad Client pitching.pdf
Santamonica Study Abroad Client pitching.pdfaammee8577
油
Pitching to Clients: Unlocking Success with Tailored Solutions
In todays fast-paced business environment, a compelling pitch is crucial to stand out and build lasting client relationships. This presentation is designed to showcase how businesses can effectively pitch their products or services to clients, ensuring a seamless alignment of needs, solutions, and value.
The PDF outlines the strategic approach to crafting persuasive pitches, highlighting essential components such as understanding client needs, defining the unique selling proposition (USP), and presenting the value proposition in a clear, concise manner. It also delves into the importance of storytelling, using data-driven insights, and employing engaging visuals that resonate with the target audience.
Through carefully structured slides, this presentation provides actionable steps to:
Research and Understand Your Clients Business: Discover how in-depth research into a client's industry, challenges, and pain points can create a tailored solution that meets their specific needs.
Build Trust and Credibility: Learn how to leverage your experience, expertise, and case studies to establish trust and demonstrate your ability to deliver results.
Presenting Value Effectively: Gain insights on how to present your offering in a way that aligns with the clients objectives, focusing on their return on investment (ROI) and tangible outcomes.
Effective Communication and Persuasion: Explore techniques for delivering a persuasive pitch that connects emotionally with clients, leading to stronger partnerships.
Follow-Up Strategies: Learn best practices for following up after the pitch, keeping the conversation going, and turning initial interest into long-term partnerships.
This PDF aims to help businesses and professionals refine their pitching strategies to deliver impactful presentations that resonate with clients, leading to successful collaborations and growth. Whether you're a seasoned professional or just starting, this guide offers practical insights for refining your pitching skills.
In an increasingly competitive marketplace, an effective client pitch can make all the difference in securing new business and nurturing lasting relationships. This comprehensive PDF presentation is crafted to guide businesses and professionals in mastering the art of pitching, offering insights on how to engage potential clients, address their unique needs, and ultimately close deals successfully.
Through a combination of proven strategies, real-world examples, and expert advice, this guide breaks down the key elements of an impactful pitch, from the initial introduction to post-pitch follow-up. It empowers businesses to not just present their solutions, but to do so in a way that resonates with clients on both a rational and emotional level.
A PDF presentation is designed not only to help you create and deliver a compelling pitch but also to provide the tools and strategies to maintain it. ameenabu.inThe best content marketing in the travel industry
The best content marketing in the travel industryvanessaguedou
油
Im exploring the world of content marketing in the travel industry.
Travel brands have mastered the art of storytelling and digital engagement to attract and inspire travellers. But which strategies stand out the most?
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdf
THE GROWING TRENDS OF WEDDING PLANNERS IN KERALA.pdframeesroshan789
油
The wedding planning industry in Kerala has grown exponentially, fueled by changing lifestyles, social media influences, and the desire for personalized experiences. Wedding planners now play a crucial role in managing traditional weddings while introducing modern elements to create unforgettable celebrations. Restaurant marketing ideas and strategies
Restaurant marketing ideas and strategiesRohit Singh
油
Struggling to attract more customers to your restaurant? This comprehensive guide reveals powerful marketing strategies to help you stand out in the competitive food industry.
Learn how to leverage social media, SEO, WhatsApp marketing, and influencer collaborations to boost visibility and drive more foot traffic. Discover the secrets of online reputation management, paid advertising, and customer retention tactics to increase revenue and build lasting relationships.
Whether you're a new restaurant owner or looking to scale your existing business, this guide provides actionable insights to help you succeed. Unlock the potential of digital marketing and take your restaurant to the next level!The Power of Digital Marketing: How to Grow Your Business Online
The Power of Digital Marketing: How to Grow Your Business Onlinesreemanreddymallu07
油
In todays fast-paced digital era, businesses must adapt to the ever-evolving online landscape to remain competitive. Digital marketing has become an essential tool for reaching potential customers, increasing brand awareness, and driving sales. Whether youre a small business owner or an entrepreneur, leveraging digital marketing strategies can significantly enhance your online presence and growth.
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdf
Digital-Marketing-for-Pediatricians-A-Modern-Approach.pptx (3).pdfMed shouter
油
"Explore the best pediatrician digital marketing strategies to grow your pediatrics practice. Learn SEO for pediatricians and other proven marketing techniques.
"How to Increase Online Sales with a Well-Designed E-commerce Site: A Strategi...
How to Increase Online Sales with a Well-Designed E-commerce Site: A Strategi...AceOneMaster
油
In today's digital marketplace, a well-designed e-commerce site can significantly impact your online sales success. As experts in digital marketing in Jonesboro AR, we've helped numerous businesses transform their online presence into powerful sales engines. Let's explore how strategic e-commerce design can boost your sales and customer engagement.
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptx
WHAT IS DIGITAL MARKETING BY A SEO CONSULTANT.pptxsuminkt7
油
In today's digital age, mastering online visibility is crucial for business success. This presentation provides a comprehensive overview of the core components of digital marketing, designed to empower you with the knowledge needed to thrive in the online landscape. We'll explore essential strategies, from Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising to content and social media marketing, and the foundational importance of effective web development.
Whether you're a business owner seeking to enhance your online presence, a marketing professional looking to expand your skill set, or simply interested in understanding the dynamics of digital marketing, this presentation offers valuable insights. For businesses seeking to optimize their search engine presence, particularly those in the Toronto area, we'll touch upon the importance of effective SEO strategies, and how working with a skilled professional, like a freelance SEO consultant in Toronto, can significantly impact your online growth. We'll demystify key concepts and provide practical examples to help you navigate the digital marketing world with confidence.
visit www.suminkt.com for moreHow to make your explainer videos memorable and persuasive
How to make your explainer videos memorable and persuasivemarketingb2wtv
油
In todays digital landscape, animated explainer video production are incredibly effective for simplifying complex ideas and engaging audiences online. As businesses continue to work in hybrid or fully virtual setups, using video has become critical for reaching and resonating with both customers and employees. From lead generation to
enhancing internal communications, lets explore the primary ways explainer videos can elevate your business strategy in this comprehensive video.
https://www.b2w.tv/
#AnimatedExplainerVideos #ExplainerVideo #ExplainerVideoProductionsocial samosa 2025 superwomen guidebook.pdf
social samosa 2025 superwomen guidebook.pdfSocial Samosa
油
Social Samosa returns with the tenth edition of Superwomen, celebrating the women shaping the Advertising, Marketing, and Media ecosystem. Refer to the attached guidebook for answers to all your FAQs.Real-time Behavior Prediction: The Missing Link in UX Experimentation
Real-time Behavior Prediction: The Missing Link in UX ExperimentationVWO
油
You run A/B tests to optimize your site, tweaking layouts, CTAs, and offers to see what works best. But what happens between test cycles? Visitors behave differently in every sessionsome hesitate, some browse quickly, and some are ready to buy. Thats where the powerful combination of VWO and Quin AI comes in. While VWOs A/B testing helps you make data-backed decisions, Quin AIs real-time behavioral intelligence adapts to each visitor in the moment, ensuring no opportunity is missed.
Join Gonca G端lser, CTO & Co-founder at Quin AI, as she dives into how A/B testing and real-time AI work together to drive higher conversions, better engagement, and smarter optimizations. Learn how Quin AI detects real-time signalslike exit intent, hesitation, or product interestand delivers personalized interventions without disrupting structured tests. With VWO + Quin AI, you dont have to wait for test results to take actionyou can experiment, learn, and optimize at the same time. Dont miss this opportunity to discover how this integration turns every visit into a conversion opportunity!The Future of Digital Marketing in 2025 AI, SEO, and Emerging Trends..pdf
The Future of Digital Marketing in 2025 AI, SEO, and Emerging Trends..pdfmacawdigitalseo2023
油
Discover the future of digital marketing in 2025, exploring AI driven strategies, evolving SEO techniques, and emerging trends.Sudipto Maity google analytics certificate.pdf
Sudipto Maity google analytics certificate.pdfSudipto Maity
油
I want to showcase my ability to use Google Analytics 4 to gain valuable insights and make informed marketing decisions. As a certified user, I will demonstrate a strong understanding of Google Analytics, including setting up and structuring a property and effectively using various reporting tools and features.
By earning the Google Analytics Certification, I will be recognized by Google for my ability to:
Set up a Google Analytics 4 property for a website or an app
Collect the data I need for my business and utilize various reporting tools and features
Identify key measurement features that highlight the effectiveness of my online marketing effortsAgency deck Proudly Represents - H2 2024.pdf
Agency deck Proudly Represents - H2 2024.pdfRemcoJanssen11
油
Agency deck for Proudly Represents, a technology PR agency representing ambitious, high-growth companies5 Myths that Stop you from running more experiments
5 Myths that Stop you from running more experimentsVWO
油
Imagine you're gearing up for a big experimentmaybe it's a new feature, a pricing change, or a redesign. Youre excited, but then someone from leadership says, Wait, wont overlapping experiments mess up the results? A data scientist chimes in, CUPED will solve our sample size problem, right? Meanwhile, your team debates whether a holdout group will really help measure long-term impact. Sound familiar? These are just a few of the myths that keep teams from running more experiments, slowing down innovation and decision-making.
In this webinar, Pritul Patel, an experienced data scientist and experimentation platform product manager (Apple, Peacock TV, eBay, Yahoo), will tackle these myths head-on using real-world examples, intuitive math, and visual stats. Hell explain why ARPU isnt the north star metric you think it is, why copying your competitors CRO tactics wont guarantee success, and why common interpretations of AA tests often lead to the wrong conclusions. If youve ever hesitated to run an experiment because of these concerns, this session will give you the confidence to test more, test smarter, and move faster.What to market & where
- 1. What Can be Marketed ?
- 17. "These slides were created by Sohit Kumar, ISM Dhanbad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow (See www.IIMInternship.com ).