What Uses and Gratifications (according to Blumler and Katz) will an audience derive from your product?
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This document discusses uses and gratifications theory, which focuses on what audiences get out of consuming media rather than how media affects people. It identifies four main categories of uses and gratifications: identity, education, entertainment, and social interaction. The document then analyzes how an audience would use and be gratified by a music video product. Specifically, it says the video would entertain through its storyline and catchy song. It would also allow identification with the featured artist. Additionally, the video aims to educate viewers about vulnerability to harm at all ages.
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was used to measure the received signal strength at the various
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availability of the different network signals in the investigated
environment. Forty- one test points within the service area were
selected to give a comprehensive representation of Ekpoma. The
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offered a better level of coverage and quality of service compared
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The uses and gratification theory holds that people actively seek out media to satisfy specific needs like entertainment, education, social interaction, and identity formation. Some key points:
- People use media for entertainment purposes like enjoyment and escapism from daily stresses.
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- Finding identity and social interaction are other motivations, like identifying with media personalities or having topics of conversation.
- Music is particularly useful for both identity and socializing.Uses and gratifications theory
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Uses and Gratifications Theory examines how audiences actively engage with media to fulfill various needs. It was developed by Blumler and Katz who argued that people's social and psychological origins generate expectations of media that lead to differential exposure patterns fulfilling needs and other consequences. The theory suggests that media use fulfills cognitive needs for knowledge, affective needs for emotion/pleasure, personal integrative needs for status/self-esteem, and social integrative needs for social interaction. The internet has expanded media options and allowed audiences more control over fulfilling these needs.Media Induces Individual Desires
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Media producers identify target audiences during planning to shape content and style appropriately. Target audiences are defined by demographics like age, gender, social class and interests. While a text may target a specific group, other audiences may interpret it differently based on their own characteristics and experiences.Blumler and katz¡¯s uses and gratification theory
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This is a presentation looking at the Uses and Gratifications theory composed by Blumler and Katz. This is a theory based around the idea that people choose media that suits their needs.Audience
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2. Uses and gratifications theory which suggests that audiences are active and choose media to fulfill needs like information, entertainment, social interaction rather than being passively influenced.
3. Hypodermic syringe/mass audience theory which argues media directly influences passive audiences like ideas being injected, but this view is now seen as too simplistic.More Related Content
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- Algunos chicos deben mejorar la t¨¦cnica de carrera.
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Firma:
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?
: The requirements of the rapidly expanding
second and third generation mobile communication systems
place increasing demands on DSP algorithms and their
implementations. This paper presents a survey of the
implications of the new cellular system technology on the DSP
functionality and implementation of 1V DSP processors for
mobile systems. Modern cellular phones are placing
increasingly stringent demands on battery life and, therefore,
on the power dissipation of the embedded DSP circuitry.
At the same time, greater computational throughput is
being required of the DSP, for example to implement more
sophisticated speech and channel coding algorithms. Earlier
low-power DSPs have been reported. How-ever, further
improvements in power and performance are required. As is
well known, the demand for wireless communications has been
steadily increasing in recent years and the number of
subscribers in wireless systems is expected to grow also in the
futureashish dhoke c.v.
ashish dhoke c.v.ashishdhoke17
?
Ashish Dhoke is a graduate pursuing a post-graduate program in management who is seeking a career that allows interaction with customers and people. He is fluent in English, Hindi, and Marathi and has skills in networking. His education includes a Bachelor of Business Administration degree from Hislop College Nagpur and he is currently studying at the Indian Business School in Pune.L4 key slides ferlin
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?
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coverage level and the availability of GSM signal in Ekpoma, Edo
State, Nigeria. The RF Signal Tracker installed in four Tecno Y4
handsets equipped with four different sims of the available
network providers referred to as Net A, Net B, Net C and Net D
was used to measure the received signal strength at the various
test points for a period of one year. The data was analyzed to
determine the coverage level, the quality of service and the
availability of the different network signals in the investigated
environment. Forty- one test points within the service area were
selected to give a comprehensive representation of Ekpoma. The
investigation was carried out from May 2014 to April 2015. The
result when compared with the international acceptable standard
of RSSL (Received Signal Strength Level) revealed that Net B
offered a better level of coverage and quality of service compared
with Net A, Net C and Net D. It was also observed that Net A, Net
C and Net D experience more periods of no ¨C signal (no ¨C
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investigation. In order to ensure a better coverage and a better
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number of their Base Stations.Tips for choosing balustrade for your home
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?
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This document provides tips for cleaning glass balustrades and windows streak-free. It recommends cleaning from top to bottom, using a squeegee to make polishing effortless, washing on a cooler day so the wash doesn't dry leaving streaks, using cotton swabs to clean corners, and an old t-shirt which will absorb residue and leave windows polished. The tips are presented by Betta Balustrades located in West Gosford, Australia.INVESTIGATION OF COVERAGE LEVEL AND THE AVAILABILITY OF GSM SIGNAL IN EKPOMA,...
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The document discusses strategies for distributing a media product focused on missing children. The primary audience is identified as middle-aged adults who would emotionally connect with an opening sequence about a child's abduction. Secondary audiences may include older adults who can relate from past experiences. Psychographic research on attitudes, interests and lifestyles of mothers was valuable for targeting. Distribution strategies include sharing on social media like Twitter and creating a Facebook fan page to spread the message and build interest. Partnering with a TV company like the BBC for advertisements is seen as an effective way to reach the intended television audience.Critical approaches
Critical approachesBHuyton10
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Quantitative research uses numerical data and statistical analysis to determine how many or how often something occurs. It allows for fast collection and analysis of survey results but provides limited response options. Qualitative research explores topics in more depth through focus groups and interviews, but results cannot be generalized. Understanding the target audience is important for effectively developing and marketing media products.More from rhianswan (6)
How effective is the combination of your main?
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The document discusses how the author created ancillary tasks of a digipak and poster to accompany their music video coursework. They used a consistent dark and gloomy theme across all products to effectively market the song and present a cohesive brand for the artist. By keeping the theme, artist portrayal, and title consistent, the digipak, poster, and music video work together to promote each other and create a recognizable image for the artist whenever one of the products is seen.What have you learned from your audience feedback?
What have you learned from your audience feedback?rhianswan
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From audience feedback on a music video, the creator learned that their target market enjoyed the lip syncing but felt there was too much of it, preferring more of a storyline. Feedback also helped identify small improvements, such as zooming in on the video to fill blank space. Some comments boosted the creator's confidence by saying shots looked professional. Feedback on a digipak helped the creator learn that their target market preferred a serious over smiling face, leading them to keep this theme for the poster. Mixed feedback on using the same front design multiple times led the creator to try alternative designs and pick one most audiences liked. Feedback affirmed that the poster, video, and digipak felt connected as intended and looked professional.Poster Questionnaire results
Poster Questionnaire resultsrhianswan
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Action Plan ¨C Week Sevenrhianswan
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Rhian will write a synopsis, present it creatively, finalize questionnaire results, and explain the age restrictions and chosen age in detail. Ryan will add detail to 3 opening research pieces and write a script.Research for Media
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The document discusses several key concepts in filmmaking including:
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2) Diegetic sounds come from visible or implied sources within the film's world, while non-diegetic sounds do not have a visible on-screen source.
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Action planrhianswan
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This document outlines a 5 week plan for a project that includes posting initial thoughts and task briefs online in the first two weeks, expanding on ideas and starting to consider what is needed for production in week three, turning considerations into questions for a questionnaire in week four, and researching the chosen genre in week five.Recently uploaded (20)
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What Uses and Gratifications (according to Blumler and Katz) will an audience derive from your product?
- 1. What Uses and Gratifications (according to Blumler and Katz) will an audience derive from your product?
- 2. Uses and Gratifications People need media to satisfy their need to know more or live a reality outside their own. The audience chooses media that help them relax, escape their reality, expand their knowledge, or even to be able to take part in social interaction. These are some of the reasons people decide to consume media. The audience takes an active role in interpreting and integrating media into their own live, e.g. making time for a TV show. This theory is more about ¡®what people do with media¡¯ rather than ¡®what media does to people¡¯.
- 3. The 4 Main Categories Identify ? When a product of media is recognisable; there are character that contain similar values to you or that you aim to have. This often results in the need/aim to be someone else. Educate ? A way of learning/understanding, instead of reading a book or researching online. Entertain ? Looking forward to consuming media, gives you enjoyment. It can also help you forget about your reality and any problems you have. Social Interaction ? Being able to connect with other people over your shared mutual interest. It can also tear people about with debates and even arguments.
- 4. My Product From my product, my audience will derive multiply things. My videos main aim to entertain, there is a storyline for my audience to enjoy and think about. The song is catchy and well known, therefore many people enjoy it. I have featured my artist singing multiple times, which comes into identity, many fans will recognise the artist, which would satisfy their need to see the artist. My video also has a message, to educate people unaware of how vulnerable adults, teenager and children are. Age doesn¡¯t make you stronger or harder to hurt, many people are even still hurt from what has happened when they were younger.