What's New Media Good For Anyway?
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The document discusses the importance of innovative models and methods for emerging media projects, emphasizing the need for clearer definitions of engagement beyond traditional metrics. It highlights the significance of understanding audience interactions and adapting strategies for social impact, while presenting useful approaches like design thinking and rapid iteration. The author shares examples from their work to illustrate how new impact languages can better communicate project goals and outcomes.
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What's New Media Good For Anyway?
- 1. Whats new media good for anyway? !$%&W
- 2. and who am I to tell you?
- 3. Today well tackle ≒ Questions for emerging media projects ≒ Why we need better models and methods ≒ A first attempt at a new impact language ≒ Examples from my own work ≒ An example from an emerging field: VR
- 4. But first: a bit of show and tell [
- 7. Q1: How new is this?
- 8. Is it even media?
- 9. Q2: Is this even media?
- 11. Q3: Where is this in the hype cycle?
- 13. Q4: What are the points of connection? "
- 14. Q5: Whats the point of the connection? "
- 15. Why we need new models & methods bxisy
- 16. What do we mean when we say engagement?
- 17. Its not just reach or attention minutes
- 19. But, it depends, right? ≒ Communities of practice ≒ Goals of the maker or outlet ≒ Platform affordances ≒ Audience needs ≒ Funder expectations M
- 20. People get stuck ≒ Applying assumptions from previous platforms or commercial settings ≒ Searching for a single impact equation ≒ Reinventing the research wheel ≒ Not consulting users soon or often enough ≒ Confusing intention with success
- 22. The issue is not methodology. Its mindset.
- 23. Useful approaches: ≒ Developmental evaluation ≒ Experimental, embedded, espouses bricolage over rigid methodology ≒ Design thinking ≒ Hands-on, user-focused, visual inquiry ≒ Lean startup ≒ Rapid iteration, minimum viable products, practice trumps theory
- 24. A first attempt at a new impact language !$%&W
- 26. What do makers need? ≒ To put their media projects in context ≒ To talk through goals and strategies ≒ To communicate quickly and cleanly ≒ To mix and match platforms and outcomes ≒ To understand relationships with audience
- 27. a to z abcdefghijklmn opqrstvwxyz 1 to 0 1234567890
- 29. A to Z ABCDEFIKL MNPQRSTUVWXZ ! to ) !@#$%^&
- 31. plus, lots of ;
- 32. Back to basics How can we use these icons to clarify: ≒ What the media project is? ≒ How it engages users for social impact? ≒ What that suggests we should evaluate? ≒ What happens next?
- 33. A few examples from my own work 1567B
- 34. Tell impact stories Political TV Ad Archive: 1 + / + B + 6 = i[j8.
- 37. Clarify strategy iSeeChange phase 1 c + y + p + Q + r = 5 + 7 + 6 + x phase 2 u + / + : + W + 9 = n
- 39. An example from an emerging field !@eEQ
- 41. How did it work? Uncritical discourse about Clouds over Sidra : != E Closer look at points of connection: ! + / + h + 7 + b = Emj
- 42. Pondering new models ! + E = q ! + F = q ! + T = q
- 43. Suggested metrics: ≒ Amount of VR content ≒ Number of headsets ≒ Number of journalism VR apps ≒ Amount of direct advertising
- 44. We can do better at making new media do good.
- 45. TQ