The target audience for the media product is males and females ages 15-24 from a working or middle class white background in the UK. The film aims to appeal to both those interested in the serious drug drama aspects as well as the comedic party side. It also targets those interested in social media, music, parties and drinking. The gender and social backgrounds were chosen due to limitations in available cast for the opening sequence as well as targeting the largest demographic in the UK for potential profit.