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Who Would Be the Audience for
Your Media Product?
By Anthony Richards
My target audience
wears casual clothes
because he is not
employed full-time. He
wears a hoodie and
jeans – branded but
bought cheap in a sale.
This shows he is young
because the clothes he
wears are aimed at
young people but that he
is not bothered by his
appearance.
He has an LG to
reflect the
technological
prowess of the target
audience and
because he cannot
afford the most
expensive brand.
He is male because action thrillers
with an all-male cast will appeal
mainly to men.
He wears Apple
headphones to show that
the audience consumes
music but cannot
necessarily buy accessories.
His other
interests
include music,
video gaming
(mainly offline)
and interacting
with friends on
social media.
Other films he would
enjoy include Fight Club,
Memento, The Usual
Suspects and The
Departed.
He fits into groups C1 – B
(lower middle to middle
class).

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Who would be the audience for your media product

  • 1. Who Would Be the Audience for Your Media Product? By Anthony Richards
  • 2. My target audience wears casual clothes because he is not employed full-time. He wears a hoodie and jeans – branded but bought cheap in a sale. This shows he is young because the clothes he wears are aimed at young people but that he is not bothered by his appearance. He has an LG to reflect the technological prowess of the target audience and because he cannot afford the most expensive brand. He is male because action thrillers with an all-male cast will appeal mainly to men. He wears Apple headphones to show that the audience consumes music but cannot necessarily buy accessories. His other interests include music, video gaming (mainly offline) and interacting with friends on social media. Other films he would enjoy include Fight Club, Memento, The Usual Suspects and The Departed. He fits into groups C1 – B (lower middle to middle class).