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Whose Voice Guides Your Choice

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The document discusses various propaganda techniques used to influence opinions and decisions. It describes techniques like bandwagon, name-calling, testimonials, glittering generalities, plain-folks appeals, transfer, emotional words, faulty reasoning, and fear. These techniques are used by advertisers, politicians, and the media to persuade people in their choices of candidates, products, or ideas by associating them with popular opinions or feelings. The document advises people to make informed choices by checking sources, identifying propaganda techniques, and listening to their own judgment.

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Propaganda techniques in the media Whose voice guides your choice? Clipart-Microsoft Office XP 2002
How do you decide who is the best candidate¡­ Clipart-Microsoft Office XP 2002
or which is the best toothpaste ? Clipart-Microsoft Office XP 2002
Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002
Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002
What are Propaganda techniques? Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to ¡°guide your choice.¡±
Who uses Propaganda? Military Media Advertisers Politicians You and I
What are some of the techniques used to persuade us? Bandwagon Name-calling Testimonial Glittering Generality Plain-folks appeal Transfer Emotional words Faulty Reasoning Fear
Bandwagon Everybody is doing this. If you want to fit in, you need to ¡°jump on the bandwagon¡± and do it too. The implication is that you must JOIN in to FIT in . Clipart-Microsoft Office XP 2002
For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at www.bowvisa.com Clipart-Microsoft Office XP 2002
Name-calling A negative word or feeling is attached to an idea, product, or person. If that word or feeling goes along with that person or idea, the implication is that we shouldn¡¯t be interested in it.
For example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002
Testimonial A famous person endorses an idea, a product, a candidate. If someone famous uses this product, believes this idea, or supports this candidate, so should we.
For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, ¡°Got Milk?¡± Clipart-Microsoft Office XP 2002
Glittering Generality A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. Words like truth, democracy, beauty, timeless are examples of those general terms.
For example: If you want to be brighter, you¡¯ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002
Plain-folks appeal This idea, product, or person is associated with normal, everyday people and activities.
For Example: We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002
Transfer Symbols, quotes, or images of famous people are used to convey a message. The message may not necessarily be associated with them.
For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July- Eat at Joe¡¯s Joe¡¯s Barbeque Clipart-Microsoft Office XP 2002
Emotional words Words that leave us with positive feelings are used to describe a product, person, or idea. We associate those words and, therefore, those positive feelings with the product.
For example: What feelings are inspired by the words ¡°true love¡±? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002
Faulty Reasoning Factual supporting details are used though they do not support the conclusion. It works like this: Christians believe in God. Muslims believe in God. Christians are Muslims.
For example: Does this mean that teachers need medication to keep their cool during the school day ? More teachers recommend Calm-me to help them make it through the day Clipart-Microsoft Office XP 2002
Fear Our fears are displayed. Ideas, candidates, or products are shown to put our fears to rest.
For example: If you use Safety Ware it will people from stealing your identity-or will it? Guard against Identity theft Use Safety Ware www.safetyware.com Clipart-Microsoft Office XP 2002
How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making? Clipart-Microsoft Office XP 2002
We make our own choices when ¡­ we read and listen to reliable sources, we watch for combinations of truths and lies, we check for hidden messages, we watch for use of propaganda techniques,
and, most importantly, WHEN WE LISTEN TO OUR OWN VOICES ! www.scottish.parliament.uk/ educationservice

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Whose Voice Guides Your Choice

  • 1. Propaganda techniques in the media Whose voice guides your choice? Clipart-Microsoft Office XP 2002
  • 2. How do you decide who is the best candidate¡­ Clipart-Microsoft Office XP 2002
  • 3. or which is the best toothpaste ? Clipart-Microsoft Office XP 2002
  • 4. Looking for facts to back up your choice is an excellent idea, but find out who is presenting those facts. Clipart-Microsoft Office XP 2002
  • 5. Are they facts at all, or is the advertiser using propaganda techniques to persuade you? Clipart-Microsoft Office XP 2002
  • 6. What are Propaganda techniques? Propaganda is designed to persuade. Its purpose is to influence your opinions, emotions, attitudes, or behavior. It seeks to ¡°guide your choice.¡±
  • 7. Who uses Propaganda? Military Media Advertisers Politicians You and I
  • 8. What are some of the techniques used to persuade us? Bandwagon Name-calling Testimonial Glittering Generality Plain-folks appeal Transfer Emotional words Faulty Reasoning Fear
  • 9. Bandwagon Everybody is doing this. If you want to fit in, you need to ¡°jump on the bandwagon¡± and do it too. The implication is that you must JOIN in to FIT in . Clipart-Microsoft Office XP 2002
  • 10. For example: If the whole world uses this VISA card, you must need one too. Bank of the World Visa Card- You can use it from Tennessee to Timbuktu- anywhere you travel in whole wide world !! Sign up today at www.bowvisa.com Clipart-Microsoft Office XP 2002
  • 11. Name-calling A negative word or feeling is attached to an idea, product, or person. If that word or feeling goes along with that person or idea, the implication is that we shouldn¡¯t be interested in it.
  • 12. For example: Do we want a mayor who will leave us in debt? Spending grew 100% under Mayor Moneybags! Clipart-Microsoft Office XP 2002
  • 13. Testimonial A famous person endorses an idea, a product, a candidate. If someone famous uses this product, believes this idea, or supports this candidate, so should we.
  • 14. For example: If we drink milk we will all be as famous as Milly the model. Milly the Model asks, ¡°Got Milk?¡± Clipart-Microsoft Office XP 2002
  • 15. Glittering Generality A commonly admired virtue is used to inspire positive feelings for a person, idea, or product. Words like truth, democracy, beauty, timeless are examples of those general terms.
  • 16. For example: If you want to be brighter, you¡¯ll support Bill Brite. Look on the bright side! Vote for Bill Brite ! Clipart-Microsoft Office XP 2002
  • 17. Plain-folks appeal This idea, product, or person is associated with normal, everyday people and activities.
  • 18. For Example: We want a Jim Smith, a mayor who supports the regular American worker. Vote for Smith Clipart-Microsoft Office XP 2002
  • 19. Transfer Symbols, quotes, or images of famous people are used to convey a message. The message may not necessarily be associated with them.
  • 20. For example: Joe uses symbols of America to tie his restaurant to American values for Independence Day. Celebrate the American Way this 4 th of July- Eat at Joe¡¯s Joe¡¯s Barbeque Clipart-Microsoft Office XP 2002
  • 21. Emotional words Words that leave us with positive feelings are used to describe a product, person, or idea. We associate those words and, therefore, those positive feelings with the product.
  • 22. For example: What feelings are inspired by the words ¡°true love¡±? If you wear this cologne will someone fall in love with you? True Love Clipart-Microsoft Office XP 2002
  • 23. Faulty Reasoning Factual supporting details are used though they do not support the conclusion. It works like this: Christians believe in God. Muslims believe in God. Christians are Muslims.
  • 24. For example: Does this mean that teachers need medication to keep their cool during the school day ? More teachers recommend Calm-me to help them make it through the day Clipart-Microsoft Office XP 2002
  • 25. Fear Our fears are displayed. Ideas, candidates, or products are shown to put our fears to rest.
  • 26. For example: If you use Safety Ware it will people from stealing your identity-or will it? Guard against Identity theft Use Safety Ware www.safetyware.com Clipart-Microsoft Office XP 2002
  • 27. How do we make sure that we are making informed choices, instead of allowing others to sway us in our decision-making? Clipart-Microsoft Office XP 2002
  • 28. We make our own choices when ¡­ we read and listen to reliable sources, we watch for combinations of truths and lies, we check for hidden messages, we watch for use of propaganda techniques,
  • 29. and, most importantly, WHEN WE LISTEN TO OUR OWN VOICES ! www.scottish.parliament.uk/ educationservice
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