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Why Cash Flow Statements Are Important
Sageworks Institute
Helping Journalists Find the Narrative Behind the Numbers
www.sageworksinstitute.org
What does a Statement of Cash Flows do?
 Blends the income statement & balance sheet
 Looks at how cash has come into the business and how it has been spent  providing an indirect
look into the companys bank account, as the authors of Financial Intelligence for Entrepreneurs
have noted.
 Because of the accrual method of accounting (recording of actions as they occur, not when cash is
exchanged), companies may be showing strong financials but eating up cash.
3 MAJOR PARTS:
 OPERATIONS
 FINANCING
 INVESTING
 Shows how much money the company is generating from its regular operations  from the basic,
fundamental production and sales of goods and/or services.
 Cash flows from operating activities is really the most critical, according to Sageworks Chairman Brian Hamilton.
 Net Income + Non-cash expenses
 Adjust for changes in current assets and current liabilities
 For example, a sale made on credit does not affect cash, but it would increase sales (and therefore net income) and
would create an increase in accounts receivable. The related increase in accounts receivable is deducted from net
income to show the actual cash from operations.
 That numbers crucial, because if you compare that to profitability, now you know two things,
Hamilton says. Are they profitable by GAAP? And are they actually making cash in their
operations?
OPERATIONS
 Knowing how a company is getting and spending its cash allows you to better gauge the quality of
a companys earnings  that is, whether they are sustainable or aided by temporary factors or
even by management accounting.
 The section on cash flows from financing activities may show that equity was issued to raise cash
or to make acquisitions.
 While raising cash through equity may be a good thing, its not money that the business generated on its own, and a
company cant survive long if it doesnt generate cash on its own.
 This section will also show whether stock issuances are outpacing or lagging stock repurchases by
the company, an issue of keen interest to shareholders.
FINANCING
This section shows:
 whether the company is investing its cash in the future growth of its business through new
facilities or other capital expenditures,
 whether it is selling assets to bring in more cash,
 or whether its using its cash in an entirely different way than peers.
INVESTING
Key Metrics & Ratios
Metrics and ratios based on information contained in the cash flow statement can help assess the
companys financial condition as it relates to its liquidity, its ability to operate as a going concern and
its long-term value.
 CASH INTEREST COVERAGE RATIO
 CASH CURRENT DEBT COVERAGE RATIO
FREE CASH FLOW = Net cash from operations  capital expenditures
 Shows how much money the firm generates after money is invested to keep it running and
growing, and it is the major component used to evaluate pricing for initial public offerings (IPOs).
Want to learn more?
Visit www.sageworksinstitute.org and sign up for our newsletter
Find us on Facebook, Twitter, LinkedIn and Google +
Contact Information
Sageworks Institute
Helping Journalists Find the Narrative Behind the Numbers
www.sageworksinstitute.org
info@sageworksinstitute.org
230 Park Avenue
Suite 453
New York, NY 10169

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Why Cash Flow Statements are Important

  • 1. Why Cash Flow Statements Are Important Sageworks Institute Helping Journalists Find the Narrative Behind the Numbers www.sageworksinstitute.org
  • 2. What does a Statement of Cash Flows do? Blends the income statement & balance sheet Looks at how cash has come into the business and how it has been spent providing an indirect look into the companys bank account, as the authors of Financial Intelligence for Entrepreneurs have noted. Because of the accrual method of accounting (recording of actions as they occur, not when cash is exchanged), companies may be showing strong financials but eating up cash.
  • 3. 3 MAJOR PARTS: OPERATIONS FINANCING INVESTING
  • 4. Shows how much money the company is generating from its regular operations from the basic, fundamental production and sales of goods and/or services. Cash flows from operating activities is really the most critical, according to Sageworks Chairman Brian Hamilton. Net Income + Non-cash expenses Adjust for changes in current assets and current liabilities For example, a sale made on credit does not affect cash, but it would increase sales (and therefore net income) and would create an increase in accounts receivable. The related increase in accounts receivable is deducted from net income to show the actual cash from operations. That numbers crucial, because if you compare that to profitability, now you know two things, Hamilton says. Are they profitable by GAAP? And are they actually making cash in their operations? OPERATIONS
  • 5. Knowing how a company is getting and spending its cash allows you to better gauge the quality of a companys earnings that is, whether they are sustainable or aided by temporary factors or even by management accounting. The section on cash flows from financing activities may show that equity was issued to raise cash or to make acquisitions. While raising cash through equity may be a good thing, its not money that the business generated on its own, and a company cant survive long if it doesnt generate cash on its own. This section will also show whether stock issuances are outpacing or lagging stock repurchases by the company, an issue of keen interest to shareholders. FINANCING
  • 6. This section shows: whether the company is investing its cash in the future growth of its business through new facilities or other capital expenditures, whether it is selling assets to bring in more cash, or whether its using its cash in an entirely different way than peers. INVESTING
  • 7. Key Metrics & Ratios Metrics and ratios based on information contained in the cash flow statement can help assess the companys financial condition as it relates to its liquidity, its ability to operate as a going concern and its long-term value. CASH INTEREST COVERAGE RATIO CASH CURRENT DEBT COVERAGE RATIO FREE CASH FLOW = Net cash from operations capital expenditures Shows how much money the firm generates after money is invested to keep it running and growing, and it is the major component used to evaluate pricing for initial public offerings (IPOs).
  • 8. Want to learn more? Visit www.sageworksinstitute.org and sign up for our newsletter Find us on Facebook, Twitter, LinkedIn and Google +
  • 9. Contact Information Sageworks Institute Helping Journalists Find the Narrative Behind the Numbers www.sageworksinstitute.org info@sageworksinstitute.org 230 Park Avenue Suite 453 New York, NY 10169