KLUV radio station has several benefits for advertisers: 1) It has been in the DFW format for 26 years, giving it proven results and name recognition. 2) It has a loyal audience that is difficult to reach elsewhere. 3) It reaches both male and female listeners equally. 4) It has a weekly listenership of over one million, providing broad reach for advertisers. 5) It appeals to baby boomers, who are the largest consumer demographic in DFW.