KLUV Media Kit 5-11-2015
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This document provides information about radio station KLUV-FM in Dallas, Texas, which plays music from the 1960s, 1970s, and 1980s. Some key points: - KLUV has been in the same music format for 30 years, making it a proven performer and heritage station in the Dallas-Fort Worth market. - During the 2013 holiday season, KLUV's weekly audience reached over 2 million listeners, an 85% increase from earlier in the year, showing that it is Dallas' top station for Christmas music. - The station has over 1 million weekly listeners aged 18+ according to Nielsen ratings data. Its target audience is baby boomers aged 35-64, who are the largest consumer
KLUV Media Kit 5-11-2015
- 1. KLUVs. KLUVs 60s & 70 98.7 KLUV - 30 Years, Market Exclusive Format CBS Radio 4131 N Central Expressway Suite 1000 Dallas, TX 75204 214.525.7032 Chris Corson April 28, 2015
- 2. KLUVs. KLUVs 60s & 70 WHY KLUV? 1) 30 years in Format Benefit: Proven Results Getter, Heritage Station in DFW 2) Format Exclusive Benefit: Loyal Audience thats hard to reach elsewhere 3) Gender Balanced Benefit: Reaches both sexes equally, one stop radio Shopping. 4) Mass Reach Over one million listeners per week (Source: Scarborough 2015) Benefit: More Reach = More Customers 5) Baby Boomer Demos (A35-64) Benefit: The biggest and wealthiest consumer segment in DFW, they can buy now. 6) Family-Friendly Ad Environment Benefit: Your ads are in a great context which adds credibility 7) Highly Interactive Format Benefit: People actively tune to KLUV to actually LISTEN and participateListeners stay thru the breaks and actively listen 8) Award Winning Station, AM Show, Program Director (Radio and Records, multiple years) Benefit: You know you have a professionally run and respected Station 9) One of the markets most highly respected radio morning shows with Jody Dean and Rebekah Black host Benefit: This adds credibility to your message. 10) KLUV is DFWs Christmas Station Benefit: Guaranteed audience enhancer by up to 4x AQH and double the Weekly Reach/Cume! Last Christmas KLUVs weekly audience reached over 2 million Benefit: Huge Mass Market Reach at perfect buying time Over 42 stations shared with KLUV as they got their fill of Holiday Cheer Benefit: One station delivers whole holiday-inspired market
- 3. KLUVs. KLUVs 60s & 70 STATION PROFILE
- 4. KLUVs. KLUVs 60s & 70 STATION PROFILE Weekly Cume Persons 18+ 1,002,644 (20.1% of DFW) Rent / Other 32.8% Own 67.2% Home Ownership Education
- 5. KLUVs. KLUVs 60s & 70 STATION PROFILE DIGITAL STATS Online Stats Monthly Page views: 124,035 Monthly Unique Visitors: 41,912 Monthly Streaming Sessions: 82,994 Email Database: 30,148
- 6. KLUVs. KLUVs 60s & 70 DIGITAL ASSETS Pencil Pushdown 970x66 ad that expands to 970x414 Best used for short-term call-to-action campaigns (e.g. live events/concerts); campaigns that include a strong visual element. Homepage Takeover 728x90,300x250,300x600 and Wallpaper Best Used For Short-term, high visibility event-based campaigns (e.g. events/concerts, major retail/automotive car sale events). Leader board 728x90 ad at the top of the page Best Used For ROS Banner ad campaigns, booked to meet CPM impression goals; can be used for short or long term campaigns both for calls to action and branding. ROS Banner Ads ROS Banner Ads featuring your business (3 sizes: 728x90, 300x600, 300x250) can be used for short or long term campaigns both for calls to action and branding. Banner Link Display auto dealer inventory in a banner ad with inventory updates automatically. Users can click through to dealer website or call dealer for more info. Streaming Network :60, :30 or :15 commercials all heard while streaming our station online! Our Listen Live button can give you access to KLUV-FM. Local Directories We deliver a one-stop-shop for local businesses to set up their footprint online via web, search and mobile to drive business and foot traffic into the store.
- 7. KLUVs. KLUVs 60s & 70 JODY DEAN AND THE MORNING TEAM M-F, 5a-9a Jody Dean is an Emmy award-winning 35-year veteran of television and radio with a collection of some of the most prestigious awards in the industry. A native of Fort Worth, Jody attended Paschal High School and Abilene Christian University. He began his career in 1973 at WBAP-TV Channel 5 (NBC5). Dean arrived at Dallass legendary KVIL Radio in 1981, where he stayed for 13 years before moving to NewsRadio 1080 KRLD in 1994. Dean joined CBS-11 TV in 1995, where he hosted a daily talk show and anchored the noon and 4 oclock news. During the course of his career he has covered or reported the biggest stories of a generation, and has been on the air in North Texas longer than any other active local broadcaster. Rebekah Black, born and bred in the great state of Texas, is a graduate of the University of Texas at Austin with a BS in Radio, Television, and Film. Rebekah has been working in radio for the last 6 years, having started as an intern in Austin, moved to Los Angeles to become a Promotions Assistant and then moved back to Dallas to be the Associate Producer for Jody Dean and The Morning Team. Rebekah has been married a little over 3 years and is a proud parent to Major, Moose, Baby Cakes, and KCher 4 dogs! David Rancken has been in broadcasting for more than 25 years, starting his career as the nightly news anchorman for a small TV station in Houston. David went on to work drive times at radio stations KLTR and KODA in Houston. He doubled up as a reporter/senior producer for KNWS-TV, Channel 51 and worked overnights on the air at KODA. David made the move to DFW and joined the staff at KVIL radio for mornings in February, 2005. He pulled double duty doing midday news at KRLD. He recently joined the morning show at KLUV. David has won numerous broadcast awards from the Associated Press, the Texas Association of Broadcasters, as well as the Dallas and Houston Press Clubs.
- 8. KLUVs. KLUVs 60s & 70 Jenny Q M-F, 9a-2p Jenny Q can (almost) see both her birthplace and high school from the KLUV studios. An avid DFW radio listener while growing up, she memorized pop charts and frequently phoned disc jockeys. Much to their annoyance Im sure. For two decades post-college much of that as 1/2 of a popular California morning radio team Jenny voiced numerous national and regional spots, and occasionally showed her face in soap operas and commercials while living in Los Angeles. Her parents, sister and best friends all live in Dallas. She bleeds blue & silver, and loves playing the greatest hits ever middays on KLUV.
- 9. KLUVs. KLUVs 60s & 70 Blake Powers M-F, 2p-7p Blake recently marked his first year here with the CBS Radio family in Dallas Forth Worth Texas. Blake comes to us from WestwoodOne DFW, where he was the Hot Adult Contemporary format PM Drive personality and Executive Producer. In between market successes for Blake include Denver, Pittsburgh, Cincinnati, Kansas City and West Palm Beach, but having close family and friends in the area, he is happy to be back in the Dallas market. Community outreach and "paying-it-forward" through well known and respected charities, is part of Blake's DNA. Blake is also a voice- over artist, working with many national and international brands including Starbucks, Infinity and NAPA. In his free time, you'll probably bump into him at a movie theater, museum, cultural event or hanging on at a lake.
- 10. KLUVs. KLUVs 60s & 70 ON-AIR SPONSORSHIPS Prizing Required Sponsorship Description Title Sponsor - Traffic Stay informed on your commute with up-to-the-minute traffic information from the station you can trust, KLUV. As the title traffic sponsor, your company will be highlighted on the radio and online every day. Studio Sponsor Just like Jody Dean and John Summers, your business will be part of the fabric of KLUV. You will be uniquely integrated into KLUVs content with an unmatched competitive advantage every hour, everyday. Weather Sponsor Your company will be the Title Weather Sponsor of KLUV! When it comes to weather, no one does it better than CBS - 11 and KLUV. Keeping North Texas informed on the most current weather conditions, and when inclement weather hits, DFW can trust KLUV for timely, local weather reports. Weekend Sponsorship From 5pm on Friday to Midnight Sunday, KLUV will be playing the best of the 60s, 70s and 80s. Your business would be the EXCLUSIVE Presenting Sponsor of KLUV's Weekend Sponsorship! In the days leading up to the weekend, you will receive Sponsor ID mentions Wed - Fri, 5x per day promoting the weekend. They Walk Among Us A collection of absurd people and their crazy stories. The #1 feature in the Jody Dean Morning Show, this is the most listened to segment on KLUV associate your brand with the feature that starts everyones day with a laugh. Beatles Wednesday Every Wednesday, between 8am and Midnight, every hour (on the thirty) we'll play a tune from KLUVs most requested band - The Beatles! The Beatle Years Every Sunday, 98.7 KLUV presents an hour-long special dedicated to the Fab Four. KLUVs The Beatle Years airs Sunday mornings from 7am-8am. Ticket Thursday Provide up to 12 pair of tickets to your event and well give them away on Thursday during prime day parts. Youll get a minimum 15 recorded promos (:15) with your message, and 10 recorded promos (:30) with a station message. In addition youll receive mentions every time we solicit the listeners and again when we congratulate them.** Rebekah's College of Hollywood Knowledge Every weekday morning right after 7am and well put a listener against our pop culture expert, Rebekah Black. We ask 5 questions of increasing difficulty, and if the listener beats Rebekah, they win $100 of her money plus the daily prize (provided by you). Even if Rebekah wins, we still award the prize! ** Web Contest KLUV will feature your product/concert/trip/prize at www.kluv.com and encourage our listeners to register online to win. Youll receive a minimum 15 recorded promos (exclusive) per week, plus an equal number of live DJ mentions during the week.** David's Dateline :60 of local news and/or current events each hour during Jody Dean and The Morning Team, at the end of each hour. Approx. 5:50a, 6:50a, 7:50a, 8:50a. Commerical Free Music Hour Everyday from 1p-2p, 98.7 KLUV plays one hour of commercial free music for its listeners! Drive @ 5 with Blake Powers Every weekday afternoon starting at 5pm K-LUV plays your requests and lots of up-tempo music to make the drive home much more bearable. Listeners can call 855-987-KLUV to make their requests. 70s @ 7 The 70s at 7 is a full hour of nothing but 70s music, every weeknight from 7-8pm. It can be rock, pop or disco, as long as its from the 70s! ** All prizes are subject to Programming approval.
- 11. KLUVs. KLUVs 60s & 70 STATION EVENTS KLUV 30TH ANNIVERSARY PARTY Date: TBD Location: TBD KLUVs 30th Anniversary Party will pay respects to the heritage that the station has built over the years. This celebration will focus on the incredible music that is played day- in and day-out on the station and that centers to the listening pleasures of those that love the 60s, 70s and 80s. As well, this is also a give-back party for the more than one-million loyal listeners that tune in weekly to hear the like of Jody Dean, Jenny Q, John Summers and Jim Zippo. PAIRINGS FALL Date: September Location: Trinity Groves Pairings is a celebration that Dionysus would approve of. Patrons enjoyed a regal evening of sampling and sipping at the foot of the Margaret Hunt Hill Bridge. Pouring of 90+ rated wines, curated by Jim White of Savor Dallas were enjoyed, along with tasty treats from some of the new and exciting concepts at Trinity Groves. Our 2014 event is sure to be bigger and better. WHISKEY FEST Date: November Location: Fashion Industry Gallery Connoisseurs of top shelf spirits will have the opportunity to savor some of the worlds best whiskey, single malt scotch, cognac, brandy and more at the 2nd annual Whiskey Fest. Delicious bites from some of Dallas best restaurants, great live music and a Gatesby-esque vibe round out an outstanding evening of fun.
- 12. KLUVs. KLUVs 60s & 70 COVERAGE MAP
- 13. KLUVs. KLUVs 60s & 70 KLUV Promotions Dallas Arboretum https://www.facebook.com/photo.php?fbid=10152795334050144&set=a.10152795333905144.107374 1834.860830143&type=3&theater Goodguys Car Show, Alliance https://www.facebook.com/photo.php?fbid=10152641155495144&set=a.10152638240825144.107374182 9.860830143&type=3&theater KLUV White Out Party https://www.facebook.com/media/set/?set=a.10152807020435144.1073741836.860830143&type=3 Uptown Village at Cedar Hill https://www.facebook.com/photo.php?fbid=10152621315780144&set=a.10152621314610144.1073741828.8 60830143&type=3&theater Johnny Rockets Grand Opening https://www.facebook.com/photo.php?fbid=10152044839765144&set=a.10152044839670144.8 85013.860830143&type=3&theater Abuelos Grand Opening Hulen Mall https://www.facebook.com/media/set/?set=a.10151332570060144.802826.860830143 &type=3
- 14. KLUVs. KLUVs 60s & 70 30 Years in Format, Market Exclusive Format
- 15. Rank Stations October 2013 ARBITRON 12+ PPM NOVEMBER 2013 ARIBITRON 12+ PPM DECEMBER 2013 ARBITRON 12+ PPM HOLIDAY 2013 ARBITRON 12+ PPM PERCENTAGE OF INCREASE OR DECREASE 1 KLUV-FM 8,700 7,700 12,100 16,100 UP 85% 2 KHKS-FM 21,000 21,700 18,400 14,700 DOWN 30% 3 KDMX-FM 10,000 9,600 8,400 10,300 NO CHANGE 4 KLTY-FM 11,900 12,900 11,200 10,200 DOWN 15% 5 KPLX-FM 11,700 11,800 11,400 9,800 DOWN 16% 6 KKDA-FM 10,900 12,500 10,800 8,800 DOWN 19% 7 KZPS-FM 11,300 11,100 10,800 8,400 DOWN 26% 8 KDGE-FM 8,300 8,600 7,200 8,300 NO CHANGE 9 KEGL-FM 8,400 10,400 8,100 7,600 DOWN 10% 10 KRNB-FM 7,400 6,300 7,600 7,500 NO CHANGE 11 KSCS-FM 9,200 8,000 8,500 7,100 DOWN 23% 12 KTCK-AM 8,100 6,300 8,200 7,000 DOWN 14% Each year Holiday Music Stations across the country see huge increases with Adults, 25-54 in November and December. Ever considered where those increases come from?