Why You Should Be Using Podcasts for Your Brand
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Podcasts are the best marketing tool to build better relationships with your customers. Share engaging stories, build trust, and give your business a voice with podcasts. Talk to us at hello@podcast.co.
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Why You Should Be Using Podcasts for Your Brand
- 1. Hi, Were Podcast.co Experts in on-demand & live audio A 10+ year pedigree in both production and engineering
- 3. Super Engaged NEWS FLASH 80% of listeners tune in for the entire episode! Average YouTube watch time is 4 mins Facebook is only 60-90 seconds Podcast episodes on average are 20 minutes long
- 4. Far Less Competition But Only 500,000 Active Podcasts & 50% of Americans listening! 20 million active blogs 1 billion YouTube accounts 100 million Instagram users 42 million Facebook pages
- 5. No Rules or Limits PsstYoull own your media. Not Facebook. Podcasts are platform agnostic and not tied into one single ecosystem. The opportunity in podcasting is where online video was 10 years ago. Welcome to the wild west
- 6. Better Results for Your Clients A shifting landscape means only one thing: opportunity. Add branded podcasts to your service offering Audio takes you deeper for longer - podcasts are a highly engaged medium when compared to online video or newsfeeds & youre in control.
- 7. How Well Help Your Brand
- 8. Concept Pre-Production Recording Editing Distribution We work with you to build a concept for you. Plus develop a format that will get listeners attention. From booking guests to arranging studio time. Our production team will plan the whole process. Using our global network of producers and studios we can record in HD almost anywhere in the world! Final episodes are then edited, amended and then mastered ready for scheduling. Plus any additional assets (eg. audiograms) are created. We schedule episodes for publishing. Our scalable platform makes it easy to listen and distributes to all major outlets. Full Service Production: The Process
- 9. Mission Control We offer an brand friendly platform allowing you to control and manage multiple podcasts for your estate and set permissions easily.
- 10. Distribution Reach further. Well push your clients show to multiple outlets each time a new episode is released. No tech knowledge needed. No downtime. Guaranteed. Apple Podcasts Google Spotify PocketCasts TuneIn & More
- 11. Solid Analytics Take the stress and time out of KPIs & reporting. Leverage our data to show your clients exactly how their episodes are performing. Episode Performance Total Downloads Location Information Device Platform
- 12. Some examples Weve worked with some incredible customers to create awesome audio experiences across different platforms.
- 13. One of the worlds top online boxing channels approached Podcast.co to help expand their audience. With over 400,000 Youtube subscribers and Facebook and Twitter reach over 200,000 and regular access to key boxing talent such as Anthony Joshua, Eddie Hearn, Tyson Fury and Frank Warren, they felt podcasting was a natural step for their platform. Podcast.co has helped them produce a content and distribution strategy, alongside production support with the view of building on their initial monetisation with brands such as William Hill and Lonsdale to help drive revenue. 400,000+ Youtube subscribers 250,000+ Facebook
- 14. In order to support his worldwide campaign for his live album and documentary, DJ Shadows management approached us to produce and host an 8 episode podcast series based on his KCRW radio show. We worked with TAP Management and Fame House to coordinate a worldwide campaign. DJ Shadow Presents Find, Share, Rewind launched in June 2018 A second series with original content is currently in the pipeline to go out this year. DJ Shadow Podcast 60K+ Podcast downloads in the Apple Music Podcast charts No.1
- 15. Primavera Sound in Barcelona wanted to create an audio experience to promote their festival and create an ongoing relationship with their audience. Weve worked with them to create a 24/7 live music stream and exclusive on-demand content, such as interviews and artist sessions that helps to keep the Primavera brand relevant all year round. Our solution allows them to activate and engage thousands of listeners online simultaneously. 70,000 listeners Reached during the launch event 15K listeners Reached on a weekly basis
- 16. British magazine aimed at young creatives, Intern Magazine, came to us wanting to produce a podcast with the aim of driving brand engagement and telling the stories of young creatives starting out their careers. Podcast.co helped produce the podcast and created a distribution strategy. The podcast success has led to a sponsorship from Squarespace and interest from brands such as Facebook. 10,000 downloads Per episode
- 17. Music festival meets streaming tech. Vice and KPN teamed up to deliver an exciting brand activation via a series of mobile silent disco popups across music festivals in Amsterdam. Listeners could tune in to a live stream using their phones to listen whilst the DJ was broadcasting live from the decks. We worked on an implementation which allowed the DJ to broadcast across the internet, including delivering app based silent disco receivers for iOS and Android.
- 18. We teamed up with Jeremy Pritchard from British alternative band Everything Everything to create a branded radio show to tie in with the release of their award-winning album A Fever Dream. The show helped drive content around the album launch as well as tapping into their 200,000+ worldwide audience. We worked with Red Light Management to drive the campaign worldwide with a coordinated strategy. Everything Everything Radio Show 1 Million + listeners The show and related content has achieved a global reach across social media and partner platforms.
- 19. ,staat These & many more who have earned their place on our client wall of awesome
- 20. David Wilkinson Head of Partnerships david@podcast.co Lets Talk Mike Cunsolo CMO/Co-Founder mike@podcast.co Spread your message further using the power of audio.