Wise Business Quote ( General )
Download as PPSX, PDF1 like857 views
This document contains 12 quotes related to business and advertising. Some of the key quotes discuss the importance of showing up, standing out through differentiation, focusing on productivity over hours worked, and embracing simplicity over complexity. The quotes are attributed to well-known figures and cover topics such as advertising, creativity, experience, and risk-taking.
1 of 22
Downloaded 24 times
Recommended
10 wise quotes
10 wise quotesrakeshvenkat
油
This document contains 10 quotes related to business and advertising. Some of the quotes discuss the importance of showing up, standing out through being different, seeing problems from multiple perspectives, learning from experience, keeping things simple, letting actions speak louder than words, and taking chances. The full quotes provide more context and attribution for lines such as "Half the money I spend on advertising is wasted, the trouble is I dont know which half" and "Everything should be made as simple as possible, but not one bit simpler."Taking the Plunge!
Taking the Plunge!Charlie Gunningham
油
1. The document provides 10 entrepreneurial lessons from Charlie Gunningham, a former co-founder of an Australian company. 2. Some of the lessons include starting a startup is easy but selling is hard work, focus on customers by thinking like them and building your business around their needs, and timing is important as opportunities can close quickly but major trends develop slowly. 3. Other lessons discuss exploiting niches by not trying to appeal to everyone, hiring the best people as they are the business's most important strategic asset, and ultimately harvesting value from the business is the goal.Successful Entrepreneurs Have Killer Mindsets Heres the 6 Attributes
Successful Entrepreneurs Have Killer Mindsets Heres the 6 AttributesTammy Hawk-Bridges, Internet Marketing Teacher
油
Theres one thing that separates mediocre entrepreneurs from very successful ones its called mindset. Very successful people have mindsets that lead them to prosperity and pushes them to out perform others. It doesnt matter how attractive you are, how smart you are, that you have a fancy education, or even came from a rich family none of those things matter if you dont have the mindset of success. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.comBendigo Bank Presentation by Andrew Griffiths - Mission Beach Queensland Marc...
Bendigo Bank Presentation by Andrew Griffiths - Mission Beach Queensland Marc...Andrew Griffiths Enterprises
油
The document discusses how to bulletproof a bank during challenging economic times. It recommends 10 steps to bulletproof the bank, including taking responsibility and action, rekindling relationships with customers, finding new business, controlling costs, using networks for support, and celebrating successes. It also provides 5 tips for bulletproofing oneself, such as choosing a positive attitude, seeing disasters as blessings, spending time with supportive people, maintaining a work-life balance, and keeping one eye on the present and one on the future. The overall message is that now is the time for banks and individuals to take proactive steps to prepare for difficulties and emerge stronger.Presentation 6
Presentation 6GUMISIRIZA JAMES
油
The document provides advice on avoiding mistakes in business and achieving success online. Key points include: conducting thorough research before starting a business; carefully assessing costs, timeframes and liabilities; avoiding overtrading; setting achievable goals; understanding one's own capacities; creating vital links and teaming up with others through cooperation and collective effort. Success requires handling challenges with human problem-solving rather than just theoretical knowledge.David Ogilvy 5 Useful Quotes
David Ogilvy 5 Useful QuotesRuleOfThree
油
Some useful tips to help you with your branding and marketing, from the godfather of advertising, David Ogilvy. Are you ready to take his advice? Of course you are!Trading tips
Trading tipsBadr sayiar
油
Ive made a successful career from trading, but I did it on my own. I didnt have a mentor to help me. So I want to help YOU. Here are five things I wish someone had told me before I started trading pay attention! 
[S叩ch] Ngh挑 l畛n 畛 thnh c担ng ![[S叩ch] Ngh挑 l畛n 畛 thnh c担ng](https://cdn.slidesharecdn.com/ss_thumbnails/nghilondethanhcong-trumpbillzanker-151112100503-lva1-app6892-thumbnail.jpg?width=560&fit=bounds)
[S叩ch] Ngh挑 l畛n 畛 thnh c担ng 畉ng Ph動董ng Nam
油
Nh畉n ti li畛u v畛 k畛 thu畉t 畉u t動 畛 t畛 do ti ch鱈nh trong 1 nm
>>>> http://datu.gr8.com
K畉t b畉n v畛i t担i t畉i http://facebook.com/nam0933008587 [S叩ch] Ngh畛 thu畉t t畉o h畉nh ph炭c 畉t lai l畉t ma![[S叩ch] Ngh畛 thu畉t t畉o h畉nh ph炭c 畉t lai l畉t ma](https://cdn.slidesharecdn.com/ss_thumbnails/nghthuttohnhphc-tlailtma-151112100123-lva1-app6891-thumbnail.jpg?width=560&fit=bounds)
[S叩ch] Ngh畛 thu畉t t畉o h畉nh ph炭c 畉t lai l畉t ma畉ng Ph動董ng Nam
油
Nh畉n ti li畛u v畛 k畛 thu畉t 畉u t動 畛 t畛 do ti ch鱈nh trong 1 nm
>>>> http://datu.gr8.com
K畉t b畉n v畛i t担i t畉i http://facebook.com/nam0933008587 T畛 thu畛c cho linh h畛n
T畛 thu畛c cho linh h畛nLichvansu
油
T但m th畛c kh担ng th畛 ch畛ng l畉i th但n th畛 動畛c; t但m th畛c c畛a b畉n ang n畉m trong th但n th畛, ch炭ng kh担ng th畛 b畛 coi nh動 th湛 畛ch l畉n nhau 動畛c. Theo m畛i c叩ch, ch炭ng l h畛 tr畛 l畉n nhau. T担i n坦i i畛u g狸 坦 cho b畉n v tay t担i lm c畛 ch畛 m kh担ng c畉n t担i ph畉i b畉o tay t担i lm. C坦 s畛 畛ng b畛 s但u s畉c gi畛a t担i v tay t担i.[S叩ch] 32 nguy棚n t畉c cn b畉n c畛a cu畛c s畛ng![[S叩ch] 32 nguy棚n t畉c cn b畉n c畛a cu畛c s畛ng](https://cdn.slidesharecdn.com/ss_thumbnails/32nguyntccnbncacucsng-151112092829-lva1-app6891-thumbnail.jpg?width=560&fit=bounds)
[S叩ch] 32 nguy棚n t畉c cn b畉n c畛a cu畛c s畛ng畉ng Ph動董ng Nam
油
Nh畉n ti li畛u v畛 k畛 thu畉t 畉u t動 畛 t畛 do ti ch鱈nh trong 1 nm
>>>> http://datu.gr8.com
K畉t b畉n v畛i t担i t畉i http://facebook.com/nam093300858740 succesful online business models
40 succesful online business modelsMorten Gade
油
A collection of approximately 40 online business models - for your inspiration. Please share more in the comments!Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
油
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you cant deliver a valuable brand experience, youre only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Build. Better. Content!
Build. Better. Content!Jonathon Colman
油
Content strategists at Facebook plan, structure, and create content for more than a billion people. But theyre not writers or content marketerstheyre interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
油
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.29 Content Marketing Secrets e-book
29 Content Marketing Secrets e-bookTopRank Marketing
油
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.How to Build SEO into Content Strategy
How to Build SEO into Content StrategyJonathon Colman
油
Lets be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
Its hugely technical, its shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. Its time to begin a conversation between these two disciplines theyre far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I cant promise to change your mind about SEO, but youll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. Youll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And youll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)Ethos3
油
"10 Quick Content Marketing Tips," an insightful and succinct guide to content marketing by DNN Software, was given the royal presentation design treatment by the Ethos3 Presentation Design team as part of a "Presentation 際際滷 Design Makeover" series for the official 際際滷Share blog. Once you review the presentation, check out the 際際滷Share blog for more behind-the-scenes details on this presentation transformation.
If you want more presentation tips and tricks, visit the Ethos3 blog at: http://www.ethos3.com/blog/
If you want to give your presentation a makeover, contact Ethos3 to learn about our presentation design and training services: www.ethos3.com7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013Joe Pulizzi
油
The document discusses content marketing strategies and insights. It provides tips for creating effective content marketing programs, including developing buyer personas, creating a content marketing mission statement focused on core audiences and outcomes, planning content repurposing across multiple channels, leveraging influencers, and measuring return on objectives like sales, costs, and customer retention and satisfaction. The presentation emphasizes finding the "why" of a company's content strategy and telling a different story to customers through content.Being entrepreneurial at your workplace
Being entrepreneurial at your workplaceAvlesh Singh
油
The document provides advice on how to be entrepreneurial at work. It recommends focusing on meaningfully contributing to your organization's success, thinking outside the box through activities like taking showers or learning about different industries, and persisting through failures like Thomas Edison. Finally, it suggests using data and instincts to make decisions, never saying no to opportunities, and living entrepreneurially so you can spend your career differently than most.Career In Marketing Management, Dr.Manishankar Chakraborty
Career In Marketing Management, Dr.Manishankar ChakrabortyDr.Manishankar Chakraborty
油
This document provides an overview of a career in marketing management. It discusses the opportunities available in marketing, such as travel, meeting new people, and creating opportunities. Some quotes are provided to inspire the reader. The document then lists qualities one should have to be successful in marketing. Finally, it outlines career options in marketing management, potential hazards to be aware of, and confirms that marketing is an evergreen profession."If" Marketing
"If" MarketingIndusekhar Chandrasekhar (INDU)
油
As with everything else - Marketing needs remarkable levels of resilience - to "walk with kings, nor lose the common touch" and ready to deal with knaves focused on "twisting" the truth. For me - Kipling is personal and through this ramble - I tried to forge an broader association! A humble tribute to a timeless literary scripture that I intend incrementing with every opportunity. The first was at Welingkar Institute of Management - my deck from that session exactly a year ago. Here's to the "Marketeer" in each of us!Clever canvassing for Estate Agents
Clever canvassing for Estate AgentsSam Ashdown
油
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge. biggest_lead_generation_mistakes
biggest_lead_generation_mistakesPaul Duncan
油
The document discusses 3 common lead generation mistakes small businesses make and how to overcome them. Mistake 1 is failing to get professional marketing help. Mistake 2 is not understanding marketing fundamentals to attract new clients. Mistake 3 is not using marketing to generate immediate cash flow. It provides an example of a moving company that was unsuccessful with marketing until they followed the "marketing equation" of interrupting, engaging, educating prospects and offering a solution. This approach can help small businesses generate more leads.
Copywriting Essentials
Copywriting Essentialsfionahumberstone
油
The document provides tips for writing powerful copy, including focusing on the customer's needs and desires, generating interest, building conviction, and calling to action. It discusses techniques like using benefits, testimonials, emotional language, and highlighting exclusive offers to grab attention and motivate the desired response from the target audience. The goal is to craft messaging that people will feel in their gut and that supports the desired action.24 Ways to Outgrow and Outlearn Everyone (Including the Competition)
24 Ways to Outgrow and Outlearn Everyone (Including the Competition)tienne Garbugli
油
This document provides tips for how to continuously outgrow and outlearn others. It suggests being proactive in deciding what you want to learn, seeking experiences outside your comfort zone, and having postmortems after important events to deconstruct successes and failures. It also recommends not being afraid to admit what you don't know, integrating feedback loops, writing down what you learn, and prioritizing areas of focus since it's impossible to be an expert at everything. The overall message is about making a conscious effort to always keep learning from a variety of sources.How to break through fear
How to break through fearFabienne Fredrickson
油
We all have fears that stop us in businessfear of rejection, fear of failure, fear of success, fear of humiliation, fear of criticism, fear of the unknownyou get the idea.What Is Marketing?
What Is Marketing?Thoranna Jonsdottir, MBA
油
Very often when consulting with SMBs and entrepreneurs or teaching, I find that the concept of marketing is unclear in many people's minds. Not surprising. We marketers don't really do a lot of marketing for ourselves. So I put together this little slidedeck for my peeps just to make sure we are all on the same page - and to help erase the image of us marketers as merely advertising people or used car salesmen ;)More Related Content
Viewers also liked (12)
[S叩ch] Ngh挑 l畛n 畛 thnh c担ng
[S叩ch] Ngh挑 l畛n 畛 thnh c担ng 畉ng Ph動董ng Nam
油
Nh畉n ti li畛u v畛 k畛 thu畉t 畉u t動 畛 t畛 do ti ch鱈nh trong 1 nm
>>>> http://datu.gr8.com
K畉t b畉n v畛i t担i t畉i http://facebook.com/nam0933008587 [S叩ch] Ngh畛 thu畉t t畉o h畉nh ph炭c 畉t lai l畉t ma
[S叩ch] Ngh畛 thu畉t t畉o h畉nh ph炭c 畉t lai l畉t ma畉ng Ph動董ng Nam
油
Nh畉n ti li畛u v畛 k畛 thu畉t 畉u t動 畛 t畛 do ti ch鱈nh trong 1 nm
>>>> http://datu.gr8.com
K畉t b畉n v畛i t担i t畉i http://facebook.com/nam0933008587 T畛 thu畛c cho linh h畛n
T畛 thu畛c cho linh h畛nLichvansu
油
T但m th畛c kh担ng th畛 ch畛ng l畉i th但n th畛 動畛c; t但m th畛c c畛a b畉n ang n畉m trong th但n th畛, ch炭ng kh担ng th畛 b畛 coi nh動 th湛 畛ch l畉n nhau 動畛c. Theo m畛i c叩ch, ch炭ng l h畛 tr畛 l畉n nhau. T担i n坦i i畛u g狸 坦 cho b畉n v tay t担i lm c畛 ch畛 m kh担ng c畉n t担i ph畉i b畉o tay t担i lm. C坦 s畛 畛ng b畛 s但u s畉c gi畛a t担i v tay t担i.[S叩ch] 32 nguy棚n t畉c cn b畉n c畛a cu畛c s畛ng
[S叩ch] 32 nguy棚n t畉c cn b畉n c畛a cu畛c s畛ng畉ng Ph動董ng Nam
油
Nh畉n ti li畛u v畛 k畛 thu畉t 畉u t動 畛 t畛 do ti ch鱈nh trong 1 nm
>>>> http://datu.gr8.com
K畉t b畉n v畛i t担i t畉i http://facebook.com/nam093300858740 succesful online business models
40 succesful online business modelsMorten Gade
油
A collection of approximately 40 online business models - for your inspiration. Please share more in the comments!Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...
Digital Strategy and Online Marketing - How To Become The Ultimate Brand Auth...Doyle Buehler
油
How To Become The Ultimate Brand Authority Online - The Digital Leadership Training Series with Doyle Buehler
Want to build and create a compelling competitive online brand presence using your existing digital assets with a remarkable digital strategy? This webinar series is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online brand experience to drive sales and leads.
Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you cant deliver a valuable brand experience, youre only 1 click away from them leaving you, forever.
Based upon Doyle Buehler's award winning digital leadership and online strategy framework, this Online Brand Authority Webinar series will show you how to construct a comprehensive, integrated digital ecosystem that has all your online assets working together - strategy, social media, branding, websites, sales funnel, landing pages, content, advertising, SEO etc. It will show you exactly how to overcome the clutter of online, get clarity on what is really important, and become the digital leader and brand authority in your industry.
Specifically designed to complement what you are already doing online to build your brand authority, you will get a step-by-step understanding over 2 webinars that kicks your complete online platform into high gear, with the tools and knowledge to really make things happen for your brand.
Here is the 2 part break down of the Building Brand Authority Webinars:
Webinar 1 - Rocking Your Digital Ecosystem
Learn the 7 Disciplines of digital leadership for a successful online presence
Create a digital strategy framework that connects your value with the needs of your online audience
How to master your content and develop your voice online to deliver your core value
Webinar 2 - Integrating and Escalating Your Kick-ass Online Platform
How to connect and re-align your website across your entire online platform
What you actually need for a working, qualifying, sales and leads funnel
Creating influence beyond your immediate reach through focussed advertising and analytics
The ultimate goal is that you will gain incredible clarity of what you need to be doing online to maximise your Brand Authority, and how to put all of your digital ecosystem pieces together, to work FOR you.
Build. Better. Content!
Build. Better. Content!Jonathon Colman
油
Content strategists at Facebook plan, structure, and create content for more than a billion people. But theyre not writers or content marketerstheyre interaction designers, information architects, and UX practitioners. They design and build product experiences that are simple, straightforward and human.
And so can you. Content strategy isn't just for big organizations. It's for anyone who's building an experience. And by using our approach, you can start building better content.
In this presentation, you'll learn:
- How content strategy works in a context of product design and development
- A framework for minimum viable content that provides quality and consistency
- How to build and iterate on product content experiences to meet people's needs
- How to stand up and become a better advocate for the people using your products
Stand up for putting The Why before The How.
Stand up for value, ease of use, and craft.
Stand up for meeting (and exceeding) people's needs.
Stand up for BETTER CONTENT!
Inspired by Maria Giudice of Facebook, Ian Lurie of Portent, and Jason Mesut of Plan. Based on the works of Jesse James Garrett, Simon Sinek, A.H. Maslow, Kristina Halvorson, Rachel Lovinger, Dan Saffer/Kicker Studio, Erin Kissane, Michael Powers, Sarah O'Keefe, Hilary Marsh, Wouter De Bres, Matt Toback, Eric Ries/The Lean Startup, Dr. Chun Wei Choo, Libby Brittain, and more. Featuring the design work of the Facebook Analog Research Lab, including concepts by Julie Zhuo, Russ Maschmeyer, and Adam Mosseri of Facebook along with content standards from Facebook's Content Strategy team.
Originally presented at Content Marketing World on September 10, 2014 in Cleveland, Ohio.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free, curated Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/Content Marketing in 15 Minutes a Day for Restaurants
Content Marketing in 15 Minutes a Day for RestaurantsAnn Handley
油
1) The document discusses how restaurants can effectively use social media for marketing with limited time and budget. It provides tips for using platforms like Instagram, Facebook, Twitter, and reviews sites.
2) Key recommendations include developing a content strategy, understanding customers, and focusing on platforms they use like Instagram for sharing food photos.
3) Metrics like website traffic, followers, and sales should be monitored to evaluate what content and platforms are most effective. Testing, measuring, and tweaking approaches is important.29 Content Marketing Secrets e-book
29 Content Marketing Secrets e-bookTopRank Marketing
油
The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web.
Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence.
You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012.
e-book produced by TopRank Online Marketing.How to Build SEO into Content Strategy
How to Build SEO into Content StrategyJonathon Colman
油
Lets be honest: for most content strategists and other people working with online content, SEO is The Worst Part Of The Job.
Its hugely technical, its shrouded in mystery, it seems to be focused on robots instead of people, there are unspoken rules, everything can turn on a dime, and it never, ever seems to end.
But SEO doesn't have to be this way. Its time to begin a conversation between these two disciplines theyre far more alike than you might think. And when they work together on behalf of users and customers, amazing things can happen that will drive your organisation forward.
I cant promise to change your mind about SEO, but youll leave this session understanding how to build the essentials into your work in ways that are simple, make sense, and are pain-free. Youll see what business impacts and wins for the customer SEO and Content Strategy have had at REI, a major retailer in the US. And youll have the vocabulary, understanding and tools that you need to talk with your SEO... or to take it for yourself.
Drive traffic, amaze your visitors, and Win the Internet -- with SEO and Content Strategy working together.
Originally presented at the 2012 Content Strategy Forum in Cape Town, South Africa.
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)
10 Quick Content Marketing Tips (By DNN Software. Redesigned by Ethos3.)Ethos3
油
"10 Quick Content Marketing Tips," an insightful and succinct guide to content marketing by DNN Software, was given the royal presentation design treatment by the Ethos3 Presentation Design team as part of a "Presentation 際際滷 Design Makeover" series for the official 際際滷Share blog. Once you review the presentation, check out the 際際滷Share blog for more behind-the-scenes details on this presentation transformation.
If you want more presentation tips and tricks, visit the Ethos3 blog at: http://www.ethos3.com/blog/
If you want to give your presentation a makeover, contact Ethos3 to learn about our presentation design and training services: www.ethos3.com7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013
7 Content Insights - Epic Content Marketing - Integrated Marketing Forum 2013Joe Pulizzi
油
The document discusses content marketing strategies and insights. It provides tips for creating effective content marketing programs, including developing buyer personas, creating a content marketing mission statement focused on core audiences and outcomes, planning content repurposing across multiple channels, leveraging influencers, and measuring return on objectives like sales, costs, and customer retention and satisfaction. The presentation emphasizes finding the "why" of a company's content strategy and telling a different story to customers through content.Similar to Wise Business Quote ( General ) (20)
Being entrepreneurial at your workplace
Being entrepreneurial at your workplaceAvlesh Singh
油
The document provides advice on how to be entrepreneurial at work. It recommends focusing on meaningfully contributing to your organization's success, thinking outside the box through activities like taking showers or learning about different industries, and persisting through failures like Thomas Edison. Finally, it suggests using data and instincts to make decisions, never saying no to opportunities, and living entrepreneurially so you can spend your career differently than most.Career In Marketing Management, Dr.Manishankar Chakraborty
Career In Marketing Management, Dr.Manishankar ChakrabortyDr.Manishankar Chakraborty
油
This document provides an overview of a career in marketing management. It discusses the opportunities available in marketing, such as travel, meeting new people, and creating opportunities. Some quotes are provided to inspire the reader. The document then lists qualities one should have to be successful in marketing. Finally, it outlines career options in marketing management, potential hazards to be aware of, and confirms that marketing is an evergreen profession."If" Marketing
"If" MarketingIndusekhar Chandrasekhar (INDU)
油
As with everything else - Marketing needs remarkable levels of resilience - to "walk with kings, nor lose the common touch" and ready to deal with knaves focused on "twisting" the truth. For me - Kipling is personal and through this ramble - I tried to forge an broader association! A humble tribute to a timeless literary scripture that I intend incrementing with every opportunity. The first was at Welingkar Institute of Management - my deck from that session exactly a year ago. Here's to the "Marketeer" in each of us!Clever canvassing for Estate Agents
Clever canvassing for Estate AgentsSam Ashdown
油
How to make sure your canvassing, direct mail and leafletting works! Get every valuation and win every instruction by following my tricks, tips and tactics.
If you haven't already, sign up to my Supertips here >> http://samashdown.co.uk/samsupertips
and get great tips, tricks and tactics direct to your inbox each week, free of charge. biggest_lead_generation_mistakes
biggest_lead_generation_mistakesPaul Duncan
油
The document discusses 3 common lead generation mistakes small businesses make and how to overcome them. Mistake 1 is failing to get professional marketing help. Mistake 2 is not understanding marketing fundamentals to attract new clients. Mistake 3 is not using marketing to generate immediate cash flow. It provides an example of a moving company that was unsuccessful with marketing until they followed the "marketing equation" of interrupting, engaging, educating prospects and offering a solution. This approach can help small businesses generate more leads.Copywriting Essentials
Copywriting Essentialsfionahumberstone
油
The document provides tips for writing powerful copy, including focusing on the customer's needs and desires, generating interest, building conviction, and calling to action. It discusses techniques like using benefits, testimonials, emotional language, and highlighting exclusive offers to grab attention and motivate the desired response from the target audience. The goal is to craft messaging that people will feel in their gut and that supports the desired action.24 Ways to Outgrow and Outlearn Everyone (Including the Competition)
24 Ways to Outgrow and Outlearn Everyone (Including the Competition)tienne Garbugli
油
This document provides tips for how to continuously outgrow and outlearn others. It suggests being proactive in deciding what you want to learn, seeking experiences outside your comfort zone, and having postmortems after important events to deconstruct successes and failures. It also recommends not being afraid to admit what you don't know, integrating feedback loops, writing down what you learn, and prioritizing areas of focus since it's impossible to be an expert at everything. The overall message is about making a conscious effort to always keep learning from a variety of sources.How to break through fear
How to break through fearFabienne Fredrickson
油
We all have fears that stop us in businessfear of rejection, fear of failure, fear of success, fear of humiliation, fear of criticism, fear of the unknownyou get the idea.What Is Marketing?
What Is Marketing?Thoranna Jonsdottir, MBA
油
Very often when consulting with SMBs and entrepreneurs or teaching, I find that the concept of marketing is unclear in many people's minds. Not surprising. We marketers don't really do a lot of marketing for ourselves. So I put together this little slidedeck for my peeps just to make sure we are all on the same page - and to help erase the image of us marketers as merely advertising people or used car salesmen ;)Stop breathe plan
Stop breathe planJulie Weishaar
油
The document provides advice for small business owners who feel overwhelmed by internet marketing options. It recommends that business owners stop, breathe, and make a plan to identify their target market and brand before rushing into internet marketing without focus. Specifically, it advises understanding who the business is and who the potential customers are through defining the ideal customer and examining existing clients. With a clear plan and focus on the target market, business owners can make informed marketing decisions and avoid getting lost among the many online options.Advertising surgeon
Advertising surgeonBobby Norris
油
This document provides a critique of four advertising examples and offers advice on writing effective ads. It emphasizes the importance of clear positioning, specific and unique headlines that benefit the reader, and listing tangible benefits in the body copy. The critiqued ads are found to be vague, lacking in benefits, or not clearly communicating what makes the offer distinctive. The document urges advertisers to find intriguing ways to highlight what makes their offer, product, or service uniquely beneficial to the reader.marketing new.pptx
marketing new.pptxPrincyCP2
油
Marketing involves much more than just advertising. It encompasses identifying, anticipating, and satisfying customer needs profitably. It is a management process that involves activities like market research, product development, pricing, distribution, and communications. Marketing is not just a specialized function but is the responsibility of the entire business, as the goal is to understand and serve the customer.muhammad saqib
muhammad saqibshahzaibsaleemi
油
When Why Goes Fuzzy Walmart began with the intention, the why, to help and serve people. They did this using a discounting method of selling goods. However, along the way, they lost sense of their why and forgot their purpose. They stopped caring about their employees. No one could explain what happened, its a feeling in the part of the brain why has no capacity for language. So we blame size and money.
Simon Sinek says that a company always starts fueled by passion. But for passion to thrive and survive, it also needs structures and HOWs. Most companies fail, says the author, because both HOWs and WHYs need each other. An Idea. ThatMuhammad Saqib
Muhammad Saqibhamzasaleemi2
油
When Why Goes Fuzzy Walmart began with the intention, the why, to help and serve people. They did this using a discounting method of selling goods. However, along the way, they lost sense of their why and forgot their purpose. They stopped caring about their employees. No one could explain what happened, its a feeling in the part of the brain why has no capacity for language. So we blame size and money.
Simon Sinek says that a company always starts fueled by passion. But for passion to thrive and survive, it also needs structures and HOWs. Most companies fail, says the author, because both HOWs and WHYs need each other. An Idea. ThatTHE END OF ADVERTISING AS WE KNOW IT
THE END OF ADVERTISING AS WE KNOW ITBrand Autopsy Marketing Practice
油
From time to time on the Brand Autopsy blog, I share "money quotes" from business books I've read. This presentation shares "money quotes" from Segio Zyman's classic marketing book, THE END OF ADVERTISING AS WE KNOW IT.The entrepreneurial myth
The entrepreneurial mythHansJVetter
油
The document provides a summary of key points from the book "The E-Myth Revisited" by Michael E. Gerber. It discusses the entrepreneurial myth that just because you know how to do the work means you know how to run it as a business. It provides 10 useful terms and discusses balanced entrepreneurship, focusing on the roles of entrepreneur, manager and expert. It emphasizes the importance of building an MVP, prototype and scalable system to start and grow a business successfully.Advertising Techniques
Advertising TechniquesMarisa Almeida
油
1. Advertising is a form of communication used to persuade potential customers to purchase or consume a particular brand of product or service.
2. Advertisements are designed to generate more consumption through creating and reinforcing brand image and loyalty. They may include factual information to support persuasive messages.
3. Major media like television, radio, magazines, and the internet are used to deliver advertising messages, often through agencies representing companies.Ken courtright eo in dubai
Ken courtright eo in dubaiKen Courtright
油
This document provides an overview of a presentation about online marketing and building credibility. It discusses the importance of "social proof" through testimonials, endorsements, and media coverage. It emphasizes establishing trust with potential clients by strengthening one's online reputation and appearing credible through platforms like Google, LinkedIn, Facebook and Twitter. The presentation stresses that revenue follows when businesses put on the "suit" of credibility by implementing these social proof strategies on their websites.Muhammad saqib
Muhammad saqibfahadarshad22
油
When Why Goes Fuzzy Walmart began with the intention, the why, to help and serve people. They did this using a discounting method of selling goods. However, along the way, they lost sense of their why and forgot their purpose. They stopped caring about their employees. No one could explain what happened, its a feeling in the part of the brain why has no capacity for language. So we blame size and money.
Simon Sinek talks about companies which have lost sight of their original Why. Take the example of Volkswagen and Walmart. Volkswagen literally means car of the people and its image has always been that of reliable, affordable cars for everyone.Wise Business Quote ( General )
- 1. Wise QuotesGreat quotes and their relation to business-Amresh Prasad
- 3. Half the money I spend on advertising is wasted, the trouble is I dont know which halfJohn Wanamaker
- 5. Its not the hours you put in your work that counts, its the work you put in the hoursSam Ewing
- 7. Making the simple complicated is commonplace; making the complicated simple, awesomely simple... Thats creativityCharles Mingus
- 9. 80% of success is just showing upWoody allen
- 11. In order to be irreplaceable...One must always be differentCoco Channel
- 13. If the only tool you have is a hammer, you tend to see every problem as a nailAbraham Maslow
- 15. Its taken me all my life to learn what not to playDizzee Gillespie
- 17. Everything should be made as simple as possible, but not one bit simplerAlbert Einstein
- 19. What you do speaks so loudlythat I cannot hear what you sayRalph Waldo Emerson
- 20. On...On advertisingGoing for it
- 21. You miss 100% of the shots you never takeWayne Gretzky