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Wikimedia India - SWOT Analysis 
Strengths 
? Community potential – big population, 
growing internet penetration 
? Diversity 
? Passion for languages 
? More bang for the buck 
? Governments’ sway over the system – a 
signature can move things 
? Low hanging fruits – under promoted 
untapped space, Greenfield venture 
? Media proliferation 
? Absence of competing user-generated content 
(UGC) websites 
Weaknesses 
? Low brand awareness 
? Geographic expanse 
? Bureaucracy 
? Commons philosophy for creative content is 
new 
? Online volunteering new 
Challenges1 
? Technology issues 
? Wiki philosophy needs to be imparted 
? Freedom of Expression enforcement 
inadequate 
Opportunities 
? Literary tradition implies huge corpora 
? Potential to make a difference – in most Indic 
languages, Wiki projects are the only websites 
? Donor potential (large and small) 
? Mediawiki Development – 
internationalisation built-in rather than 
localisation later 
? Economic growth can drive more support, 
contribution, and readership indirectly 
? Driver for other South Asian and potentially 
South East Asian demographics (Bangladesh, 
Indonesia etc. have huge potential) 
Threats 
? Newbie attrition, exodus, and even forking 
due to cultural issues 
? Substitutes like FaceBook etc. – India has 
deviated from the rest of the world trends in 
this matter (eg. isolated success story for 
Orkut) 
? Unexpected government intervention similar 
to the Blackberry case 
? Unexpected economic slowdown 
? Conflict of roles – chapter vs office 
1 Some of these are applicable to Wikipedias in Indian languages, but excluding English, though WMF 
in India has a mandate to develop participation in and deriving value out of English Wikipedia and 
sister projects.
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Wikimedia Foundation in India (a SWOT analysis, 2011)

  • 1. Wikimedia India - SWOT Analysis Strengths ? Community potential – big population, growing internet penetration ? Diversity ? Passion for languages ? More bang for the buck ? Governments’ sway over the system – a signature can move things ? Low hanging fruits – under promoted untapped space, Greenfield venture ? Media proliferation ? Absence of competing user-generated content (UGC) websites Weaknesses ? Low brand awareness ? Geographic expanse ? Bureaucracy ? Commons philosophy for creative content is new ? Online volunteering new Challenges1 ? Technology issues ? Wiki philosophy needs to be imparted ? Freedom of Expression enforcement inadequate Opportunities ? Literary tradition implies huge corpora ? Potential to make a difference – in most Indic languages, Wiki projects are the only websites ? Donor potential (large and small) ? Mediawiki Development – internationalisation built-in rather than localisation later ? Economic growth can drive more support, contribution, and readership indirectly ? Driver for other South Asian and potentially South East Asian demographics (Bangladesh, Indonesia etc. have huge potential) Threats ? Newbie attrition, exodus, and even forking due to cultural issues ? Substitutes like FaceBook etc. – India has deviated from the rest of the world trends in this matter (eg. isolated success story for Orkut) ? Unexpected government intervention similar to the Blackberry case ? Unexpected economic slowdown ? Conflict of roles – chapter vs office 1 Some of these are applicable to Wikipedias in Indian languages, but excluding English, though WMF in India has a mandate to develop participation in and deriving value out of English Wikipedia and sister projects.