際際滷

際際滷Share a Scribd company logo
WORKING WITH MEDIA & 
SPONSORS TO TAKE YOUR TENNIS 
EVENT TO THE NEXT LEVEL 
USPTA New England 
Tennis Conference
Bill Riddle  PTR/ USPTA 
 USPTA Elite Professional and Tester 
 PTR Tennis Professional and Tester/ Clinician 
 TIA Global Cardio Tennis Speakers Team 
 Tournament Director and Co-Chair for Music City Tennis 
Invitational  15 years 
 Produced and directed tennis events in 12 different 
countries 
 Worked with both radio and TV as a show host 
 Produced and directed events outside the world of 
tennis for bowling, golf, cooking and the music industry 
 Worked three years with IMG/ World Team Tennis
- Evaluate what 
your currently 
offering 
- Think about 
what you want 
- Evaluate what 
you need to 
make it 
happen
Questions: 
- What is your most successful 
special event? 
- What made it successful? 
- What was your biggest bomb? 
- What made the event bomb? 
- What can you really make 
happen or pull off ?
What makes 
it a special 
event?
To Do: 
1. Compare and evaluate your 
current events to what you 
want 
2. Is this revenue producing or 
non 
3. Discuss with your group and 
leave with a road map
DREAM 
BIG
Choices 
1  Best possible date 
2  Best possible venue 
3  Best possible plan B
CREATING A BUZZ 
- What will create a buzz ? 
- What will get people out ? 
- What makes my event 
attractive to sponsors, 
spectators and players ? 
- What makes my event special ?
Staffing 
 Leadership (Co Chairs) 
 Committee(s) 
 Event Staff 
 Volunteers 
 Security 
 Load in and Load 
out (set up)
Marketing & Media 
 Photographer + 1 
 Celeb Spokesperson 
 Press Releases 
 PR Firm 
 Local TV 
 Local Radio 
 YOU are your best promoter 
 Social network (FB, Twitter, 
Instagram, etc)
Attracting & Securing . 
 Sponsors 
 Target audience 
 Demographics 
 What is our value 
 Celebrities 
 Connections 
 TV and Radio 
 Think outside the box of tennis 
 VIP involvement 
 Mayor or Governor 
 High profile coaches
On Site 
Needs 
 Transportation 
 Players and volunteers 
 Equipment 
 Sponsors & VIPs 
 Private area 
 Food and drink 
 Security 
 Hospitality 
 Food and drinks 
 Beer and wine 
 On site vending 
 Legal bartender 
 Media 
 Live remotes 
 Media area
Event Extras 
 Demo Day 
 Pro Am 
 Kids Carnival area 
 Food trucks 
 Military and Fire Trucks 
 Lead up events
Challenges  
 Weather 
 Seasoned staff 
 Volunteers 
 No shows !! 
 Players dropping out 
 Media attention
EVENTWRAP UP 
 Thank You to everyone 
 Committee Lunch within a 
month 
 Sponsor goodie bag  hand 
deliver 
 Participant evaluations on 
site
TAKE AWAY 
& 
QUESTIONS  
BILL RIDDLE 
615-243-6698 
TENNISUN@AOL.COM

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Working with Media and Sponsors

  • 1. WORKING WITH MEDIA & SPONSORS TO TAKE YOUR TENNIS EVENT TO THE NEXT LEVEL USPTA New England Tennis Conference
  • 2. Bill Riddle PTR/ USPTA USPTA Elite Professional and Tester PTR Tennis Professional and Tester/ Clinician TIA Global Cardio Tennis Speakers Team Tournament Director and Co-Chair for Music City Tennis Invitational 15 years Produced and directed tennis events in 12 different countries Worked with both radio and TV as a show host Produced and directed events outside the world of tennis for bowling, golf, cooking and the music industry Worked three years with IMG/ World Team Tennis
  • 3. - Evaluate what your currently offering - Think about what you want - Evaluate what you need to make it happen
  • 4. Questions: - What is your most successful special event? - What made it successful? - What was your biggest bomb? - What made the event bomb? - What can you really make happen or pull off ?
  • 5. What makes it a special event?
  • 6. To Do: 1. Compare and evaluate your current events to what you want 2. Is this revenue producing or non 3. Discuss with your group and leave with a road map
  • 8. Choices 1 Best possible date 2 Best possible venue 3 Best possible plan B
  • 9. CREATING A BUZZ - What will create a buzz ? - What will get people out ? - What makes my event attractive to sponsors, spectators and players ? - What makes my event special ?
  • 10. Staffing Leadership (Co Chairs) Committee(s) Event Staff Volunteers Security Load in and Load out (set up)
  • 11. Marketing & Media Photographer + 1 Celeb Spokesperson Press Releases PR Firm Local TV Local Radio YOU are your best promoter Social network (FB, Twitter, Instagram, etc)
  • 12. Attracting & Securing . Sponsors Target audience Demographics What is our value Celebrities Connections TV and Radio Think outside the box of tennis VIP involvement Mayor or Governor High profile coaches
  • 13. On Site Needs Transportation Players and volunteers Equipment Sponsors & VIPs Private area Food and drink Security Hospitality Food and drinks Beer and wine On site vending Legal bartender Media Live remotes Media area
  • 14. Event Extras Demo Day Pro Am Kids Carnival area Food trucks Military and Fire Trucks Lead up events
  • 15. Challenges Weather Seasoned staff Volunteers No shows !! Players dropping out Media attention
  • 16. EVENTWRAP UP Thank You to everyone Committee Lunch within a month Sponsor goodie bag hand deliver Participant evaluations on site
  • 17. TAKE AWAY & QUESTIONS BILL RIDDLE 615-243-6698 TENNISUN@AOL.COM