The document discusses how to take a tennis event to the next level by working with media and sponsors. It provides tips on evaluating current events and goals, identifying what will create buzz and make an event special, attracting sponsors and celebrities, planning logistics like staffing, marketing, and on-site needs, and tips for follow up after the event. The presenter, Bill Riddle, is an experienced tennis professional and event director who shares lessons from producing events in different countries and industries.