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Editor's Notes

• #2: Let me just share that my name is H?kan, pronounced hawken, and my main two businesses are http://konsultpartners.com (focused on helping companies build their social media presence) and http://backwardwebsites.com (focused on helping companies launch their core online presence, i.e. a website).This presentation and all material is shared under the Creative Commons, Attribution copyright.
• #3: In this workshop we will explore building website from one main perspective. We will do some actual posting while we discuss the philosophy and experiences behind an online presence.
• #4: Let me give you a quick outline of my (H?kan S?derbom)background which should help set the context for my experience with blogging and social media.Worked for, and started, multiple small software businesses in Sweden.Joined Microsoft Sweden in 1997, built the local ISV partner ecosystemJoined Microsoft EMEA HQ in 1999, responsible for product launches tied to the web, and managed several DotCom relationshipsJoined Microsoft Corp in 2002, initially shared responsibility for collaboration with Intel. Later leading a team driving partner recruitment, which allowed me to create and run online programs, campaigns, SEM, SEO, PPC, measurement and research.In early 2010 I left to start Konsult Partners LLC which is now my core business, focused on social media marketing and social media strategy development. As a complement I recently launched Backward Websites which is about very quickly launching beautiful, rich and funtional websites using ready-to-go themes (templates) available in the WordPress community.
• #9: Our first blog example is the Executive blog by Rod Brooks, CMO of the local insurance company Pemco Insurance.
• #10: Our first blog example is the Executive blog by Rod Brooks, CMO of the local insurance company Pemco Insurance.
• #27: Some resources where you can find photos, free or for a fee.My favorite for quickly finding small icons and images to make a post pop is the Office site on Microsoft.com: http://office.microsoft.com. What sources do you use?
• #32: Our first blog example is the Executive blog by Rod Brooks, CMO of the local insurance company Pemco Insurance.
• #33: Our next example is a hobby blog, that is turning into a business.Sean McDermott is an avid adventure motorcyclist, he travels wide and far, and he writes about it. On his blog he also surfaces advertising, which helps bring in funds to cover part of his motorcycle investments.The benefit of the articles (content) is that he writes about things that people search for. He describes places, experiences and give recommendations. Those are picked up by the search engines. He also adds beautiful pictures, those are appreciated by the visitors.Even though he may only write a few articles per week or month, the slow but steady growth gives him a repository of hundreds of articles on the internet that helps him getting found.
• #34: Our next blog example is by a professional photographer, Rosh Sillars. He is based out of Detroit and he runs a podcast called New Media Photographer. In this case it is the audio recording that is the main media, and he makes it available for download in multiple places; in addition to his website it is also available on iTunes and the Zune marketplaces.Notice how he adds descriptive text and keywords to the blogpost, however there isn¡¯t a full transcription. Since audio isn¡¯t effectively searchable by Bing and Google (yet) it is important to make it easy for the search engines to find and index the content.
• #35: The next example is a photo blog. In this case it is a photographic image that carries the message and delivers the experience. However remember that for the search engines to find, index and present the content there needs to be text and keywords associate with each image.A popular type of photoblogging is to post one image every day for a year, some call it their ¡°Project 365¡±. In this case we have someone who has been going for multiple year. This is a local photographer posting from around Seattle.