This document appears to be a swimlane map for an emotional journey analysis of a client's project. It includes the date, client, project number, touchpoint descriptions/jobs, stakeholders involved in the process, communication channels used, sub-stages of the process, and proposed concepts or solutions.
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Workshop template – swimlane map
1. SWIMLANE MAP
EMOTIONALJOURNEY
DATE CLIENT PROJECT#
TOUCHPOINTDESCRIPTION/JOBS
STAKEHOLDERS/STORYBOARD
CHANNELS
SUB-STAGENAMESTAGE
CONCEPT
Marc Stickdorn,Jakob Schneider, Klaus Schwarzenberger
— www.mrthinkr.com