Writing an Amazon style press release
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The document provides 8 steps for writing an effective press release by considering the future: 1. Consider the publication your audience reads to reach them 2. Set a date for your initiative that will deliver value and have competition or acceptance 3. Predict how the world may change by your launch and what trends could impact your industry 4. Identify the core problem your initiative solves that may no longer exist afterwards 5. Highlight 3 major obstacles to overcome in delivering value to stakeholders 6. Write a brief, audacious headline with metrics speaking in past tense 7. Structure the story around overcoming obstacles and include target stats and quotes 8. Conclude by giving a glimpse
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