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Digital Marketing typically refers to marketing campaigns & ads that appear on all IOT devices (like computer, phone, tablet, or other device).
Digital Marketing can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to traditional marketing such as magazine ads, billboards, and direct mail.
Well, Before going to do digital marketing first of all we have know what is Digital Marketing?
Digital marketing Play very Important role to promote & enhance the productivity of new launched goods and services.
Digital marketing is a very advance and large topic, so we have to understand it step by step.
What is Digital Marketing?
Digital Marketing is the online marketing of products & service through various digital mediums. In order to do digital marketing we use various digital mediums such as Social Media (like Facebook, Twitter, Instagram, Pinterest, etc.), Seo, Email, & Mobile App.
Basically digital marketing is the type of marketing that involves all IOT (Internet of Things) devices.
Digital marketing is also called online marketing, is used to promote any brand or business to connect with the potential customers using the internet and the other modes of digital communication like social media platform and websites.
Digital marketing is a broad field, including attracting customers via email, content marketing, search platforms, social media, and more.
In Simple word, we can say that digital marketing is the marketing through online mediums to get potential or maximum number of Customers for products and services. It also help to make brand name popular and to make people awareness.
Why Digital Marketing?
Digital marketing is the simplest & effective way of promoting new products & services so that it is the most suitable medium of marketing. As well, digital marketing is easy as compared to traditional marketing where the Company have to print Physical Posters and banners.
According to me if you wanna do marketing of you business then Digital Marketing is best for you because most of the potential public spend maximum time over the internet where you can promote your products & Services easily.
The Digital Marketing is more powerful and effective then the traditional marketing. Here we can track the performance of advertisements, and marketing campaigns easily.
There are following key points which make digital marketing more powerful:
Easy to use & learn
Advance tracking features
Compatible with new generation
It targets all IOT Devices and Digital mediums.
More Secure as compare to traditional marketing.
Cost effective
Flexibility
Analytics & optimisation
Effective Targeting
More productivity with less efforts
It can also be implemented globally easily
More attractive than traditional marketing
What is Digital Marketing Process
There are total 5 steps or stages of any kind of Digital Marketing Process:
Research
Create
Promote
Analyse
Optimize
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Lecture Notes - Unit IV - The Network Layer
Description:
Welcome to the comprehensive guide on Computer Network concepts, tailored for final year B.Sc. Computer Science students affiliated with Alagappa University. This document covers fundamental principles and advanced topics in Computer Network. PDF content is prepared from the text book Computer Network by Andrew S. Tenanbaum
Key Topics Covered:
Main Topic : The Network Layer
Sub-Topic : Network Layer Design Issues (Store and forward packet switching , service provided to the transport layer, implementation of connection less service, implementation of connection oriented service, Comparision of virtual circuit and datagram subnet), Routing algorithms (Shortest path routing, Flooding , Distance Vector routing algorithm, Link state routing algorithm , hierarchical routing algorithm, broadcast routing, multicast routing algorithm)
Other Link :
1.Introduction to computer network - /slideshow/lecture-notes-introduction-to-computer-network/274183454
2. Physical Layer - /slideshow/lecture-notes-unit-ii-the-physical-layer/274747125
3. Data Link Layer Part 1 : /slideshow/lecture-notes-unit-iii-the-datalink-layer/275288798
Target Audience:
Final year B.Sc. Computer Science students at Alagappa University seeking a solid foundation in Computer Network principles for academic.
About the Author:
Dr. S. Murugan is Associate Professor at Alagappa Government Arts College, Karaikudi. With 23 years of teaching experience in the field of Computer Science, Dr. S. Murugan has a passion for simplifying complex concepts in Computer Network
Disclaimer:
This document is intended for educational purposes only. The content presented here reflects the authors understanding in the field of Computer Network
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