Yamareco - Share your hiking activities

Jan 24, 20122 likes453 views

Kazumine Matoba

Brief introduction of social networking services specialized for hiking, trekking, bush-walking and mountaineering.

www.yamareco.com

Yamareco & MountRec

2012.1.23

1

www.yamareco.com

How do you find a good place for
hiking / trekking around Tokyo?

2

www.yamareco.com

Ask Google?

TIME WASTING
TO VISIT ALL
SITES

3

www.yamareco.com

Yamareco: Motivate to go hiking!

? Build and share Trekking Logs w/members.
? includes Photos, GPS log, Notes and comments.

Share & Use Trekking Log

Photo
GPS log

Hiking Photo
Notes
Build Log
Photo
Notes

4

www.yamareco.com

Find hiking information in
Yamareco!
? Search and find Trekking Logs easily.

Search data
passing through
this area.

5

www.yamareco.com

Growing more than twice per year

? Oct, 2010 ? Oct, 2011
3.7M pages viewed
? 7.8M pages viewed
?
? 170K unique users

? 370K unique users

http://www.yamareco.com/modules/yamareco/ga.php?mode=all

6

www.yamareco.com

Members

? Kazumine Matoba (Founder)
? Researcher
? Virtual network, Network server, Cloud
computing
? Visiting Scholar at Stanford Univ.
? Social network system w/mobile

? Tomoe Matoba (Advisor, Designer)
? Owner of Café FromHandToMouth in
Tokyo

8

www.yamareco.com

Current and future planning

1. World-wide
? MountRec – English ver.

2. Collaborate with developers
? Web API, Be an app platform

3. More useful
? Smartphone Apps, Tweet, Check-in, Check-out

4. More communication
? Help to make team / find buddies

9

www.yamareco.com

Businesses potentials

? With users
? Mountain Gear Sharing / Recommendation
? Share affiliate income with users

? Selling / buying / giving platform
? Like eBay, craigslist
? Sell old gears, yearly report of trekking club, or etc.

? With sponsors
? Like facebook page
? Introduce some products with ads

? Promote hiking tours

10

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Yamareco - Share your hiking activities

1. www.yamareco.com Yamareco & MountRec 2012.1.23 1

2. www.yamareco.com How do you find a good place for hiking / trekking around Tokyo? 2

3. www.yamareco.com Ask Google? TIME WASTING TO VISIT ALL SITES 3

4. www.yamareco.com Yamareco: Motivate to go hiking! ? Build and share Trekking Logs w/members. ? includes Photos, GPS log, Notes and comments. Share & Use Trekking Log Photo GPS log Hiking Photo Notes Build Log Photo Notes 4

5. www.yamareco.com Find hiking information in Yamareco! ? Search and find Trekking Logs easily. Search data passing through this area. 5

6. www.yamareco.com Growing more than twice per year ? Oct, 2010 ? Oct, 2011 3.7M pages viewed ? 7.8M pages viewed ? ? 170K unique users ? 370K unique users http://www.yamareco.com/modules/yamareco/ga.php?mode=all 6

7. www.yamareco.com Current business to“maintain”system ? Advertisement sponsors last year ? Sell original brand items ? T-shirt, Badge ? Premium Plan Fee ? 315yen/month (about $4) 7

8. www.yamareco.com Members ? Kazumine Matoba (Founder) ? Researcher ? Virtual network, Network server, Cloud computing ? Visiting Scholar at Stanford Univ. ? Social network system w/mobile ? Tomoe Matoba (Advisor, Designer) ? Owner of Café FromHandToMouth in Tokyo 8

9. www.yamareco.com Current and future planning 1. World-wide ? MountRec – English ver. 2. Collaborate with developers ? Web API, Be an app platform 3. More useful ? Smartphone Apps, Tweet, Check-in, Check-out 4. More communication ? Help to make team / find buddies 9

10. www.yamareco.com Businesses potentials ? With users ? Mountain Gear Sharing / Recommendation ? Share affiliate income with users ? Selling / buying / giving platform ? Like eBay, craigslist ? Sell old gears, yearly report of trekking club, or etc. ? With sponsors ? Like facebook page ? Introduce some products with ads ? Promote hiking tours 10

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