More Related Content
What's hot (17)
Viewers also liked (18)
Similar to Yannis W Dadakaridis (20)
Yannis W Dadakaridis
- 1. Yannis W Dadakaridis 118 Petherton Rd, London N5 2RT; yanniscore@yahoo.co.uk;+447946890251 Summary Senior Marketing/Communications & Creative Director with 20 Years experience in sales, strategic marketing & planning for the Leisure, Luxury & Lifestyle Sectors, Corporate business and privately funded assets.Strong management, client facing and relationship building skills; a tenacious and aggressive approach to sales and winning new business,commercial focus and mentality for growth, sustainability and accountability. This is a highly creative, innovative and proactive ideas man with entrepreneurial vision and proven ability in brand creation, driving and expanding business, commercial/financial forecasting,lead generation, operational and strategic planning of B2B, B2C and B2I sales and marketing, who thrives under pressure. Experience 2015-2017 LUXURY/LIFESTYLE & LEISURE PR & BUSINESS CONSULTANT SELF EMPLOYED - Planned & project managed complete refurbishment and renovation of 2 bedroom flat in Islington, London and a villa in Halkidiki, Greece. This included concept for design,research, budgeting and planning which involved sourcing the most competitive prices for and then managing skilled labourers and installation of premium fixtures and materials including high spec flooring and finish throughout. - Consulted on the planning & execution of 1 F&B Concept at Momos / Black Dice. Encompassing brand creation, interior design, concept development, positioning, sales forecasts,promotional aspects and messaging, team build, market research and planning. Consulted with the Marketing Team, supervising creation of marketing strategies / plans. 20072015 MADDOX MEMBERS CLUB COMMUNICATIONS & CREATIVE DIRECTOR Provided concept and consultancy for the creation of the most successfulmembers club in London over the last decade. Created and project managed the structure and image of the business,involved in all initial recruitment and club policy. Began the drive for a definitive members databas e,including a finely targeted marketing campaign resulting in the harnessing of an accumulation of people, whose quality and wealth defined the end product, this being the critical success factor. - Responsible for annual budgeting,sales & forecasting, marketing, PR and all communication. My ability to spot talent, recruit intelligently, manage and motivate a large team of 40 PRs, I was able to deliver huge numbers of clients through the business and membership scheme, and effectively drive the business. Directly responsible for record breaking sales with annual gross revenues exceeding 贈5 million. Liaising with food& beverage managers /operations teams, adapting market relevance and consistent,positive revenue growth and profit margin.
- 2. - Responsible for drawing up all deals with my team, a meticulous attention to minimising costs and continuous detailed financial reporting and analysis enabled me to recognise patterns and correlation between investments in particular PR channels relevant to the calendar and subsequently increase profitability year on year. - As Creative director I was also responsible for constantly conceiving ideas for content to keep the brand one step ahead in the market place. 2006-2007 THE PENTHOUSE MEMBERS CLUB CO-FOUNDER & CREATOR Success in personally creating what was by now not only an innovative but also tried, tested and winning formula caught the attention of a client who offered me a lucrative contract to be the main protagonist in the creation and project management of a brand new Members club in central London. Charged with the responsibility to create concept,structure and drive the business including gaining a client & members database from scratch, talent spotting,recruiting and managing a huge team of subcontractors all of which reported to me, I delivered weekly events on 5 nights per week and attracted a host of corporate clients. I was responsible for all aspects offinancial planning including negotiating all deals, budgeting and forecasting. 2002-2005 LONDONPARTIES COMMUNICATIONS DIRECTOR/EVENTS MANAGER Partnering up with Nick House Entertainment, I took the companys portfolio of clients from 4 to 11 contracts with an additional 7 clients and more than doubled the companys turnover. My aggressive approach to winning new business propelled the business to greater things; indeed once again my ability to spot talent, to delegate and manage an increasing number of employees enabled the business to expand seamlessly. I personally executed seven weekly events with a team of 3 permanent staff and around 30 part-time subcontractors reporting to me. 2000-2002 PSD RECRUITMENT CONSULTANT Specialising in the CRM (Customer Relationship Management) Software sector. My natural appetite for sales and relationship building skills were honed in my first real experience of hard sales. Taking quickly to cold- calling and matching needs with solutions, within 3 months of joining I became the highest biller in my team. This proved I was able to work under pressure,could learn fast and am able to hit the ground running in a new industry.My career in recruitment was interrupted by a combination of economic downturn in the software industry combined with opportunity for me to marry creative skills with sales skills and be successfulin Lifestyle and Leisure. 1998-2000 IN DEEP (PR AGENCY& RECORDLABEL)
- 3. FOUNDER My success,experience and contacts from my time at The Ministry of Sound gave me the confidence to break away and create a promotions agency and subsequent record label. By continuing to do business with The Ministry of Sound I maintained a credible stopping stone to creating my own brand; a guaranteed income for myself while providing a platform from which I could approach othercompanies. Market research and collaboration meant that risk evaluation and negotiation skills became vital. Exposure to the music industry has meant invaluable experience in dealing with a broad section of personalities, and self- employment made organisational skills, self-discipline and rationale key aspects ofmy nature. Careful man management, consistent attention to detail and all aspects of financial management have become second nature to me. 1996-1998 THE MINISTRYOF SOUND EVENTS MANAGER & STUDENT MARKETING CONSULTANT - Became part of a three man promotions team with personalresponsibility for the design and implementation of a marketing campaign aimed at students nation-wide on 2 levels. 1) Nationwide marketing of Merchandise, Recordings and tours; requiring extensive market analysis,5000 word marketing strategy gaining approval of the board, meetings and negotiations with NUS committees and advertising agencies such as BMP. Vital initial educational experience in brand management and working in a team. 2) Marketing of the Night-club, targeting specific social groups and students ofLondon.With the development a student database and development and management of 40 reps I was able to direct groups to events which were low in numbers and really make a difference. - By demonstrating numerical and analytical skills I gained involvement in the marketing of highly success ful recordings releases such as Dance Nation (record breaking sales). This involved budgeting,forecasting and all aspects offinancial planning; my knowledge of the student market enabling me to confidently advise the MD and Directors of Media, Recordings, Sponsorship and Merchandise on marketing strategies.My contacts nation- wide and my team in London were critical success factors in implementation. Education Kings College (University of London) 揃 BA CLASSICS The Manchester Grammar School 揃 3 A Levels 揃 2 AO Levels
- 4. 揃 12 GCSEs