YBV March 2 Carpet Bomb
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This is the deck I used when presenting to a local network of realtors in Winter Springs, Fla. This real estate marketing presentation is for advanced brokers and agents. Bryan@yourbrandvoice.com www.yourbrandvoice.com
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The SEO landscape is evolvingfast. If youre stuck in old playbooks, youre already behind.
￥ Swipe also through the carousel below for more detailed tips about each trend.
1. E-E-A-T: The Non-Negotiable Core
Google prioritizes Experience, Expertise, Authoritativeness, Trustworthiness (critical for YMYL topics).
鏝 Share case studies, customer journeys, etc.
鏝 Add credentials to bios.
鏝 Earn niche-related backlinks; update content regularly.
2. AI Tools: Speed vs. Substance
Help yourself with AI, but have in mind that purely AI content lack uniqueness and expertise; Googles AI Overviews reward expertise.
鏝 Inject original data, your expertise, testimonials.
鏝 Use headers & bullets for AI parsing.
3. Search Intent
65% of searches trigger SERP features (Ahrefs).
鏝 Analyze top-ranking pages content type.
鏝 Use SEO tools keyword intent filter.
4. Firsthand Experience: Your Unfair Advantage
Googles OriginalContentScore is a ranking factor.
鏝 Publish original research (surveys, A/B tests, etc.).
鏝 Add Meet the Team pages.
5. User-Centric SEO: Solve, Dont Sell
Algorithms prioritize content that solves problems, not just
keyword matches.
鏝 Turn support logs into guides.
鏝 Use simple language.
6. Hyper-Focused Keywords: Win Niches, Not Battles
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鏝 Use Answer The Public & Semrush Keyword Gap.
鏝 Target micro-niches.
7. SERP Features: Steal the Spotlight
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鏝 Answer questions in 4060 words.
鏝 SEO-optimize images with descriptive alt text.
8. Cross-Platform SEO
40% of Gen Z uses TikTok/Instagram for search. Google prioritizes its platforms like YouTube.
鏝 Repurpose blogs into posts, reels, and videos.
鏝 Use hashtags.
9. UX: Googles Secret Metric
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鏝 Ditch autoplay videos, unnecessary & intrusive pop-ups.
鏝 Use subheadings, visuals & short paragraphs.
10. Technical SEO: Silent Rank Killer
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鏝 Fix slow pages.
鏝 Compress images.
鏝 Improve Core Web Vitals.
鏝 Minify JS & CSS.
11. Video SEO
YouTube drives 10% global traffic. Google shows videos in SERPs.
鏝 Optimize titles & descriptions.
鏝 Add tags, timestamps & transcripts.
12. Local SEO
46% seek local info (BrightLocal).
鏝 Target near me + service keywords.
鏝 Encourage reviews.
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20% of searches are voice-based.
鏝 Target question-based keywords.
鏝 Use FAQ schema.
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Core SEO principles remain critical.
鏝 Clean URLs.
鏝 Compelling meta titles & descriptions.
鏝 Quality content + internal linking.
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YBV March 2 Carpet Bomb
- 1. 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 2. 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 3. 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 4. 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 5. 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 6. Y O U R B R A N D V O I C E 3 / 2 / 2 0 2 2
- 7. Tell A Story 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 8. Closing Table 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 9. Y O U R B R A N D V O I C E 3 / 2 / 2 0 2 2
- 10. Dollhouse 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 11. Personality = Personal Brand 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 12. Y O U R B R A N D V O I C E 3 / 2 / 2 0 2 2
- 13. People Do Business With People They Like 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 14. 3 / 2 / 2 0 2 2 Y O U R B R A N D V O I C E
- 15. Questions? Y O U R B R A N D V O I C E 3 / 2 / 2 0 2 2 Bryan Bruce bryan@yourbrandvoice.com 407-385-9597 Yourbrandvoice.com