Yellow Cross
0 likes139 views
The document proposes the "Yellow Cross" initiative, a voluntary taxi driver collective. Taxi drivers would drive cabs branded with a yellow cross symbol, and fares/tips would go towards social causes like small infrastructure fixes or free rides to hospitals. This rebrands taxis as serving the social good of the city rather than just private profit. Digital billboards and social media posts by drivers could also help reduce traffic and share drivers' stories. The goal is to restore public faith in taxis and show people that taking a Yellow Cross cab benefits the community.
More Related Content
Viewers also liked (10)
Similar to Yellow Cross (20)
Recently uploaded (20)
Yellow Cross
- 2. The Problem Its not just taxis, most public services are in a stage of slow decay. The private sector has the benefit of more money and less bureaucracy which makes them better suited to provide these services. How can we restore the publics faith in taxi services once again, without just mimicing the services of Uber and Lyft?
- 3. The Solution We need to rebrand. We need to convince people that taxis are around for social good and not private profit. They exist to make their city better.
- 4. Insight Taxi drivers know their city better than anyone else.
- 5. The Idea Yellow Cross is a voluntary cab-driver collective. Its an initiative managed and run by drivers. Their taxis are branded with the universal symbol of good.
- 6. How It Works The taxi union rebrands a fleet of its cabs. A driver can volunteer to drive this cab for a day, but the fare and tips collected will go towards social causes that help better the city.
- 7. How It Works These are the small much-needed fixes that often fall through the cracks of city services. A small pothole, a wall that needs a fresh coat of paint or just cleaning the streets - all funded by the fare collected from Yellow Cross cabs.
- 8. How It Works Yellow Cross will also tie up with organisations like Red Cross and provide free services. Need a ride to the hospital? Riding to a blood donation drive? Your fare is on us.
- 9. How It Works Well go beyond just providing services to those who need a ride. We'll set up digital billboards across the city and have Yellow Cross drivers tweet when they're stuck in traffic. This will help other drivers plan ahead and reduce traffic snarls.
- 10. How It Works To get the story across, unions can tie up with Humans of New York and the several other 'Humans of' pages across the world. We'll get these photographers to follow our drivers and tell their story. Im following Yellow Cross this month. Watch out for stories about this great initiative.
- 11. Conclusion With Yellow Cross well be able to make taking a taxi to work an act of altruism. Morever, well be able to convince our passengers that taxis are here for good. When you hitch a ride with Yellow Cross, you dont just get to your destination, you also make your city better.