Ym2 elite - tvc asm - thien an - puku
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The document outlines the 7 key steps in the TV commercial production process: 1. The advertising agency works with the client to develop an advertising brief and creative brief. They create a storyboard which is approved by the client. 2. Production houses submit quotes and treatments, and one is selected in consultation with the client. 3. Pre-production tasks like securing locations, talents, and approvals occur. 4. Shooting takes place once materials are approved. 5. Offline and online editing is done, with presentations to the client for feedback and approval. 6. A final mix and materials release marks the end of production.
Ym2 elite - tvc asm - thien an - puku
- 1. ASSIGNMENT TVC N G U Y 畛 N . P H . C 働 畛 N G T R 畉 N . Q U C . T H I N . A N
- 3. TVC PRODUCTION DEVELOPMENT OVERVIEW Client Advertising Agency Production house Media (television) 1. Advertising brief2. STB development 3. Production house selection 4. Pre - Production 5. Shooting 6. Online - offline 7. Final mix & material release 8. Publish tape to media
- 4. 1- ADVERTISING BRIEF Consumer insight Position statement Competitive analysis Client Advertising agency 1. Creative brief2. Re-brief
- 5. 2- STORY BOARD DEVELOPMENT Agreed Script Storyboard Approved Storyboard Agencys action: Present script to client and develop STB accordingly. Advise or revise STB if any revision needed. Clients action: Final check script & STB details, cultural differences or ethnic issues and brief for revisions if any
- 6. Creative idea development process
- 7. 3-PRODUCTION HOUSE SELECTION Brief Production House Production Quotes & Treatment Production Shortlist, Recommendation & Quote approval Agencys action: Based on the approval STB, search for production houses (commonly 3 vendors), present to client PHs quotes & treatment with recommendation. Clients action: Verify vendor selection and give quote approval.
- 8. 4-PRE PRODUCTION Pre-pro meeting with Client Pre-pro meeting with Agency Work-in-progress Talents, locations, Audio Agencys action: Conduct PPM with PH and give feedbacks for improvement if any. Facilitate PPH with client and PH with constructive input to ensure good output. Clients action: Double check the production preparation in accordance with approved STB & production treatment. Give feedbacks if any and approval before SHOOT. PHs action: Arrange PPM meeting with agency and client accordingly as per production quote & treatment presented. Advise / Revise accordingly with agency & client feedback.
- 9. 5-PRE & SHOOTING Start Pre-production preparation Confirm locations, talents, final check Shooting Agencys action: Ensure all feedbacks are well answered with revision. Ensure all related materials are approved before SHOOT Clients action: Double check for revision as per feedbacks. Give final approval for all related materials before SHOOT. PHs action: Make revisions as per agency & client feedbacks. Ensure all related materials are approved before SHOOT.
- 10. SHOOTING PROCESS
- 11. 6-OFFLINE & ONLINE Offline Offline edit presentation, revision & approval Online Agencys action: Work closely with PH to ensure offline editing in accordance with STB & treatment approved. Facilitate OFFLINE presentation to client. Clients action: Benchmark the offline version with STB & treatment approved. Give feedbacks for further improvement in ONLINE. PHs action: Work closely with agency for offline editing and revision if any. Conduct proper OFFLINE presentation to client.
- 12. 7-FINAL MIX & MATERIAL RELEASE Online edit presentation, revision & approval Final audio mix Material Release Agencys action: Work closely with PH to ensure ONLINE editing in accordance with feedbacks in the OFFLINE. Facilitate ONLINE presentation to client. Clients action: Final check and approval for materials release. PHs action: Work closely with agency and ensure all feedbacks for improvement in OFFLINE are answered in ONLINE. Conduct ONLINE presentation to client with SFX &/ Audio mix.
- 13. SAMPLES Lipton TVC 30s Storyboard 00 Greentea TVC 30s Storyboard Coke TVC 30s Script Storyboard