"Your history, the content of your future" - Introduction to the History Marketing Summit 2016
A short introduction to "history marketing", or how companies can use their own history to strengthen both brands and organizations. This was the introductory note from Anders Sj旦man, head of communication at the Centre for Business History in Stockholm, held at the History Marketing Summit 2016, held on 1 Sep 2016 at the Volvo Showroom in Stockholm. This and all other presentations from the day can been seen on YouTube or on www.naringslivshistoria.se/hms16en. ABOUT THE SPEAKER Anders Sj旦man is head of communication at the Centre for Business History in Stockholm since April 2016, and responsible for center's editorial work, both for client companies and for general business history projects. Previously, Anders has been a communication consultant at Springtime PR, head of communication at the movie service Voddler, and developed course material as a case writer for Harvard Business School in Paris. Anders holds a M.Sc in Economics and Business Administration from the Stockholm School of Economics.
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"Your history, the content of your future" - Introduction to the History Marketing Summit 2016
- 1. Your history, the content of your future Anders Sj旦man 1 Sep 2016 @ History Marketing Summit 2016
- 2. 2 We preserve and present the history of companies
- 3. 70 000 shelf meters of historical material from thousands of Swedish companies 3
- 4. Jeane Kirkpatrick, American diplomat History is a better guide than good intentions.
- 5. zz N短jen, comedian and actor If you dont know your history, you will fear your future.
- 6. Malcom Gladwell, business writer The most efficient organizations remember which values brought them here.
- 7. Tage Danielsson If you refuse to look back, and dont dare look forward, youll have to watch out.
- 8. Gustav Mahler Tradition is not the worship of ashes, but the preservation of fire.
- 9. The Look Back Before You Act Strategy
- 10. George W. Bush I think we agree, the past is over.
- 11. Alright, alright. But really, what is the value of a companys history?
- 12. Whats the value of these 70,000 shelf meters? 12
- 13. The value lies in the associations history brings!
- 14. What comes to mind?
- 15. Ad for McGraw-Hill in Business Week 1958, named one of the years 10 best ads. Who are you?
- 16. 16
- 17. 17
- 18. 18
- 20. And THAT is the value of history. 20
- 21. History marketing builds your brand.
- 22. History marketing strengthens your organization.
- 23. History marketing minimizes risk.
- 24. History is your launch pad to the future.
Editor's Notes
- #26: Anders Sj旦man anders.sjoman@naringslivshistoria.se