Youth Representations & Stereotypes
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The document discusses stereotyping of teenagers in media according to a 1979 study by Richard Dyer. It notes that stereotyping reduces complex groups to a few exaggerated characteristics applied to all group members. The media language conveys values that can influence audience perception and behavior. While media does not invent stereotypes, repeated use can reinforce certain assumptions. However, others argue the problem lies not with media use of stereotypes but audience assumption that stereotypes apply to all group members. The document asks to analyze 3 TV character extracts in terms of how stereotypes are constructed through clothing, mannerisms, d辿cor, location, accent, music, relationships, and lifestyle.
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Session | The Neurological Levels of Team-working: Harmony and Tensions
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Youth Representations & Stereotypes
- 1. Teenagers & Stereotypes A case study
- 2. Richard Dyer - 1979 Many of the debates and critical approaches to representation focus upon stereotypes, which, according to Dyer (1979), involve a number of processes: The complexity and variety of a group is reduced to few characteristics An exaggerated version of these characteristics is applied to everyone in the group as if they are an essential element of all members of the social group These characteristics are represented in the media through media language
- 3. Stereotyping theoretical perspective Stereotyping can be seen to exaggerate difference and in doing so may increase antagonisms between groups . A problem with the medias use of stereotypes is its selectivity , as it conveys values and assumptions that may help construct the audiences perception of the world and consequently their behaviour. It is important to note that the media does not invent stereotypes, but by repeatedly using them, media can be accused of reinforcing certain values and assumptions.
- 4. Stereotyping theoretical perspective It can be argued that it is not the medias use of stereotypes that is problematic but the audiences assumption that this representation can be applied to all members of a particular group .
- 5. Stereotyping theoretical perspective Consider how the stereotypes are constructed with reference to clothing body language or mannerisms d辿cor of habitat location accent or language music Relationships lifestyle.
- 6. Stereotyping theoretical perspective Task 2 : Analyse the following extracts in terms of how the stereotypes are constructed. Remember to detail your response. Text 1 : Kevin theTeenager Harry Enfield and Chums Text 2:Vicky Pollard Little Britain Text 3 : Lauren The CatherineTate Show
- 7. Text 1 : Kevin the Teenager Harry Enfield and Chums http://www.youtube.com/watch?v=Lqm8JGnSshE
- 9. Text 2:Vicky Pollard Little Britain
- 10. Text 3 : Lauren The CatherineTate Show