Zach Bryan Personal Brand Exploration 際際滷show
- 1. PERSONAL BRAND EXPLORATION Zachary Bryan Project and Portfolio I: Personal Branding Sportscasting March 10th , 2025
- 2. GOALS: CAREER CATEGORY: STARTING CAREER Short-Term Career Goal: Immediately after Graduation (2026): Land an entry-level job as a Game Presentation Camera Operator for the Lakeland Flying Tigers. I would email and connect with the marketing, managing, and broadcast team at the Lakeland Tigers by May 13th , 2026. Long Term Career Goal: (2036) Be an on-air talent for MLB Network
- 3. PROFESSION Occupation: Sports Broadcaster Potential Job Titles Play-by-play Announcer Public Address Announcer Sideline Reporter
- 5. COMPETITION Janyre Cooper Zachary Bryan Work Experience: 1 year of sports reporting in high school Work Experience: 2 years as a Sports Reporter/Anchor at WALB-TV Education: Currently enrolled as a Sportscasting Student B.S. Full Sail University Education: Sportscasting B.S. Full Sail University Communication and Media Studies B.S. University of Central Florida Noteworthy Experience: JROTC Cadet through high school- many leadership roles 1 year of calling baseball and softball in high school Noteworthy Experience: Team Reporter for Rollins College in 2022 Content Editor/Videographer with the Orlando Crusaders 2023-Present Skills and Proficiencies: Reporting Multimedia Video production and post-production Production Assistant and Product Management Writing Research Skills and Proficiencies: Writing Research Communication Video Editing Overall Online Presence: 16 connections- banner image not yet customized, no URL, no recommendations, little profile summaries Grade: 45 out of 100 Overall Online Presence: 482 connections, professional headshot, detailed summaries throughout the profile, work experience posted, few recommendations Grade 80 out of 100
- 6. IDENTITY Core Values: 1. Honor 2. Respect 3. Passion 4. Growth 5. Teamwork Vision: Increase viewership in major league baseball by making it more fun for the fans Golden Circle: Why? I want to make the game of baseball more than just the game, I want to make it an experience How? I bring storytelling to every game I call, making it more engaging and informative. What? I provide play-by-play commentary and in-depth analysis. Passion: Professional Baseball Superpower: Listing off facts about baseball at any giving moment Guiding Principle: Every game tells a story, and my job is to bring that story to life with passion and authenticity
- 7. PROMISE & POSITION Promise- I help baseball fans get more engaged with the game by making it fun by telling jokes during the broadcast and telling facts they may not know, to make it more fun and interactive. Position- Captivating, Authentic Storytelling
- 8. NETWORKING Industry Events MILB Midwest Regional Career Fair Tuesday, March 18th , 2025, 4 pm, Indianapolis, Indiana Objective: Meet Industry professionals to expand my network with baseball executives in the industry National Sports Forum February 22nd 24th St. Louis, MO Objective: Meet sports executives to discuss the latest trends and innovations to better shape the sports and entertainment industry. Elevator Pitch You know how the baseball world has been on the decline because the game is too slow and boring? Well, what I do is be innovative and think outside the box that an average baseball fan to make it more fun for the fans to enjoy a baseball game without turning it off in the 3rd inning by telling facts and jokes so it's not just there is one out in the bottom of the third Aaron judge is at the plate I would give a statistic of how well he performs when he is batting in the third. In fact I called one of my high school baseball games and all the viewers watching from home stayed just to hear me talk about knowledge and list off facts that a normal fan wouldnt know, and from there on I had more viewers every game I called from there. Mentorship I will seek out a senior pro with at least 30 years of writing experience in the sports industry as he worked at ESPN and the GOLF Channel.
- 9. DIGITAL MARKETING Online ID Calc. Scores Volume: Low Relevance: Average Purity: Low Diversity: Low Validation: Low Brand Archetype Archetype: HERO Description: The incredible ability to inspire others, empower them, and ignite their determination to overcome challenges. Digital Marketing Strategy to improve Online ID Calculator scores while exuding the Hero Brand Archetype Focus Variable(s): Validation, Relevance, and Diversity Type of Content: A podcast called Rounding Third about baseball's biggest moments, past and present, twice a week. Video recaps of the best moments from each game of the season. Primary Tools for Distribution: Spotify, Facebook, Instagram, and TikTok. Post the video recaps of the games and also the preview for the podcast before each episode airs.
- 10. PROFESSIONAL DEVELOPMENT Technical Transferrable Professional Writing Task: Complete writing courses from sportscasting instructors Org: Full Sail University Date: July 2026 Research and Critical Thinking Task: Complete research in Media Communications Org: Full Sail University, Sportscasting instructor Date: May 2026 Audio & Video Editing Task: Spend extra hours doing research and watching videos Org: VisitPete.net Date: July 2026 Building Rundowns for Shows Task: Complete different workshops and ask questions from instructors and students Org: Full Sail University, Sportscasting Date: July 2026
- 11. REFERENCES Port, M., & Wallace, J. (n.d.-a). Book yourself solid illustrated: The fastest, easiest, and most reliable system for getting more clients than you can handle even if you hate marketing and selling. OReilly Online Learning. https://learning.oreilly.com/library/view/book- yourself-solid/9781118611357/9781118611357c2.xhtml#c02_level1_1 Putnam, K. (n.d.). Hero brand archetype. Branding Quiz. https://brandingquiz.com/brand-archetype-hero/ White, D. (2015, January 8). Camera operators appear to be bored at baseball games. Sportsnaut. https://sportsnaut.com/camera-operators-appear-bored-baseball-games/ Job search | indeed. Indeed.com. (n.d.). https://www.indeed.com/ Janyre Cooper - sports reporter/anchor - WALB-TV. (n.d.). https://www.linkedin.com/in/janyre-cooper00 Behind the scenes: Covid-19 consequences on broadcast sports production. UF College of Journalism and Communications. (2022, February 14). https://www.jou.ufl.edu/insights/behind-the-scenes-covid- 19-consequences-on-broadcast-sports-production/ MiLB Midwest Regional Career Fair - hosted by the Indianapolis Indians. Eventbrite. (n.d.). https://www.eventbrite.com/e/milb-midwest-regional-career-fair-hosted-by-the-indianapolis-indians-tickets- 1110303360239?aff=eventspage NSF 2026 - St. Louis. National Sports Forum. (2025, February 14). https://sports-forum.com/nsf-2026-st-louis/