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Justin Taylor Portfolio 1
- 1. PERSONAL BRAND EXPLORATION Justin Taylor Project & Portfolio I: Week 1 October 1st, 2023
- 2. My name is Justin Taylor. I currently have 3 years of experience in sportscasting which includes commentary for FIBA, announcing at USA Softball Complex, and broadcast production work for NBA2K. I believe in delivering the best possible experience for an audience because its what they expect of the company that employs me. I feel that my desire to routinely improve upon the experience I provide makes me unique compared to others. IDENTITY Picture of You Goes Here
- 3. PROFESSION Potential Job Titles: Host Radio Announcer News Anchor BRAND ARCHETYPE - I feel that my Entertainer brand archetype fits me well. I love to live in the moment, especially when sharing sports with my voice. Broadcast Announcer for Sports Broadcasting Picture Relevant to Your Industry Goes Here
- 4. Managers for Professional Sports Teams including MLB, MiLB, NB TARGET AUDIENCE Alex Freedman Outreach Plan: Continue my work with the OKC Dodgers in gameday production Attempt to gain a deeper connection as I interact with him during moments of free time and explain my goals while with the organization. PROFILE PICTURE Communications Director at OKC Dodgers Jason Quintero Outreach Plan: I will connect via LinkedIn with a note to explain my goals and what I hope to do for the organization. I will reach out via email extending my information and hope to connect further with them showing what I have to offer. PROFILE PICTURE Sr. Manager of Game Presentation and Entertainment at OKC Thunder Chris DeRuyscher Outreach Plan: I will connect via LinkedIn with a note to explain my goals and what I hope to do for the organization. I will reach out via email extending my information and hope to connect further with them showing what I have to offer. PROFILE PICTURE Sr. Director Ballpark Entertainment at Texas Rangers
- 5. GOALS Short Term: (Immediately After Graduation, 2025) Earn a broadcasting position with a professional sports team Reach out to at least one representative of each professional team via LinkedIn, email or any other means of professional communication. Mid Term: (2030) Earn a position as either a play-by-play commentator or a Public Address Announcer for a professional sports team Progress to my preferred position via promotion or applying to other teams when openings come available. Long Term: (2045) Be a recognizable program icon as the voice Have a large following on various platforms with fans who identify me based on my position
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Adobe Premiere Pro SOFT HARD Novice / Adept / Expert Adobe After Effects Novice / Adept / Expert Public interaction skills Novice / Adept / Expert Improvisation skills Novice / Adept / Expert Word Processing SOFT HARD Novice / Adept / Expert Soundboard operation Novice / Adept / Expert Public Speaking Novice / Adept / Expert Script reading Novice / Adept / Expert
- 7. I will use my training and resources to create an entertaining production for fans of a professional organization. PROMISE
- 8. CREDENTIALS Work Experience: Play-by-Play announcer at FIBA P.A. Announcer at USA Softball Complex Education: Sportscasting, B.S., Full Sail University (Exp. 2025) Leadership Roles: Lead a team to create a live esports broadcast for a client. Picture Relevant to Your Industry Goes Here
- 9. COMPETITION Chuck Morgan Industry Experience: 38 years as P.A. Announcer for the Texas Rangers Leadership Experience: Executive Vice President, Ballpark Entertainment, Promotions and Productions Skills and Proficiencies: Public Speaking Vocal Clarity Team Management Justin Taylor Overall Online Presence: 0 connections, professional headshot on team site, custom banner, high return value on search results, moderate social media presence. Grade: Average, 50 out of 100 HEADSHOT HEADSHOT Industry Experience: 2 Years as P.A. Announcer with USA Softball Complex and other various employers Education: Sportscasting, B.S., Full Sail University (Exp. 2025) Leadership Experience: Lead a team to provide an esports broadcast for a client. Skills and Proficiencies: Script Reading Public Speaking Improvisation Skills Overall Online Presence: 2 connections, custom banner, professional headshot, no articles, mild to moderate activity on social media, customized LinkedIn URL. Grade: Poor, 20 out of 100 Education: Unknown
- 10. COMPETITION Alex Freedman Noteworthy Experience: Communications Director/Play-by-Play announcer for the OKC Dodgers Play-by-Play announcer for Mid-America Christian University Justin Taylor HEADSHOT HEADSHOT Industry Experience: 17 Years in broadcasting including 11 years as a Play-by-Play announcer Education: Journalism & Political Science, B.S., NorthwesternUniversity (2006) Skills and Proficiencies: Media Relations- 25 endorsements Social Media- 18 endorsements Voice Over- 3 endorsements Overall Online Presence: 500+ connections, Professional Headshot, Custom Banner, Great amount of social media presence, Grade: Superior, 70 out of 100 Industry Experience: 2 Years as P.A. Announcer with USA Softball Complex and other various employers Education: Sportscasting, B.S., Full Sail University (Exp. 2025) Leadership Experience: Lead a team to provide an esports broadcast for a client. Skills and Proficiencies: Script Reading- 0 endorsements Public Speaking- 0 endorsements Improvisation Skills- 0 endorsements Overall Online Presence: 2 connections, custom banner, professional headshot, no articles, mild to moderate activity on social media, customized LinkedIn URL. Grade: Poor, 20 out of 100
- 11. BRAND POSITION For professional sports teams who are looking for a sportscaster, I provide a mix of old school professionalism with a modern twist because a gap in generations doesnt stop them from being sports fans and I want to cater to all fans. JUSTIN TAYLOR
- 12. NETWORKING & MARKETING Industry Events & Organizations 2023 MiLB TeamWork Online Career Fair Oct. 5th | Virtual Event MiLB Southwest Regional Career Fair- Hosted by the Tulsa Drillers Nov. 17th | ONEOK Field, Tulsa, OK Colorado Sports & Entertainment Career Fair By the Denver Nuggets Nov. 29th | Ball Arena, Denver, CO Digital Marketing Primary Content: Video and audio clips of previous paid work as well as content created while studying at Full Sail University Primary Tools: TikTok and X where I will post videos as well as images of venues and events I have worked. Website: Social media and digital portfolios as well as future websites created for my brand. Picture of You Goes Here
- 13. PROFESSIONAL DEVELOPMENT Mentor I hope to find a mentor that has a wide variety of gameday production and broadcasting experience. Someone who can show me the different paths I can take. Hope to establish a mentorship by 2025 Formal Education Sportscasting, B.S., Full Sail University (Exp. 2025) Technical Skills Black Magic broadcast controller by August 2025 Advanced Adobe After Effects by August 2026 Soft Skills Technical communication skills by August 2025 Voice Clarity skills by August 2025 Script Writing Skills by August 2025
- 14. Justin Taylor You know how some sportscasters are not relatable to modern fans? Well, what I do is connect with fans of all generations with my connection to younger demographics in gaming and social media while also having an understanding of the older generations with the relationships I built with those from that demographic. In fact, I have received multiple compliments from fans of all ages due to my old school professionalism while including modern phrases and terminology. Picture of You Goes Here
- 15. REFERENCES Broadcast Announcers and Radio Disc Jockeys. (n.d.). www.onetonline.org. https://www.onetonline.org/link/summary/27-3011.00 Meet Sports Employers Face-To-Face At Our Career Fairs & Networking Events. (n.d.). TeamWork Online. Retrieved October 2, 2023, from https://www.teamworkonline.com/pages/events Chuck Morgan | Texas Rangers. (n.d.). MLB.com. Retrieved October 2, 2023, from https://www.mlb.com/rangers/team/front- office/chuck-morgan (n.d.). Alex Freedman LinkedIn Profile. Retrieved October 1, 2023, from https://www.linkedin.com/in/alex-freedman- 8b4a011a/ (n.d.). Chris DeRuyscher LinkedIn Profile. Retrieved October 1, 2023, from https://www.linkedin.com/in/chris-deruyscher- 3129985/ n.d.). Jason Quintero LinkedIn Profile. Retrieved October 1, 2023, from https://www.linkedin.com/in/jason-quintero- 0471785/
Editor's Notes
- #4: Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonalds 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.