Zeno Group ( Nick Mendoza )
0 likes328 views
The document discusses emerging social media tools for video, social media management, and group buying. It provides details on how brands can create and distribute video content online, tools for managing social media presence and engagement, and the growth of daily deal websites and group buying. Examples are given of viral video campaigns and statistics on video viewing habits. Benefits of social media management systems are outlined. Projections show rapid growth in the group buying industry, with Groupon expecting $400 million in sales by the end of 2010. The potential combination of group buying with check-ins is mentioned as what may be next.
1 of 13
Download to read offline
Ad
Recommended
GameSalad article - Defy Mag summer 2011
GameSalad article - Defy Mag summer 2011David Meacham
油
GameSalad is a company that has created easy-to-use game development software called GameSalad Creator. Their software allows anyone, even those without coding experience, to create their own mobile and web games using a drag-and-drop interface. GameSalad Creator has been used to create over 11,000 games, including 35 of the top 100 games in Apple's App Store. GameSalad recently received $6.1 million in funding, recognizing their position at the cutting edge of making game development accessible to everyone. The software empowers users to participate in gaming, one of the most popular forms of entertainment worldwide.LiuWeek6Assignment
LiuWeek6Assignment?? ?
油
The document analyzes Intel's use of various marketing platforms including print advertisements, commercials, and social media. It discusses Intel's presence and strategies on platforms like Facebook, Twitter, Instagram, YouTube and LinkedIn. It also provides an analysis of the pros and cons of print/TV media versus social media for Intel. Recommendations are made such as using hashtags and improving internet security to better leverage social media.The OPEN Imperative: Kelly Mooney @ Global Ecommerce Summit
The OPEN Imperative: Kelly Mooney @ Global Ecommerce SummitResource/Ammirati
油
The document discusses the shift towards an 'open brand' approach in marketing, emphasizing the importance of consumer engagement and digital touchpoints. It highlights various statistics about consumer behavior and the rise of user-generated content, suggesting that brands should foster community and co-create with consumers. The document argues for a paradigm shift from traditional brand management to a more transparent, participatory, and customer-centric model.iCitizen 2008: Kelly Mooney
iCitizen 2008: Kelly MooneyResource Interactive
油
The document discusses the significant impact of consumer-generated content and the shift towards open brands in marketing. It highlights statistics about digital engagement, such as the volume of social network users and the prevalence of online product reviews. The emphasis is on brand stewardship, consumer engagement, and the importance of transparency and personalization in building brand communities.January 12 2011
January 12 2011Strategy Director
油
This document provides an overview of insights and opportunities in social media. It discusses questions around optimizing social media usage, privacy concerns, and measuring return on investment. Additionally, it covers topics like the shift from media consumption to participation, transparency, and how social media blurs the lines between life and media. Examples are given of how brands can leverage social platforms like Twitter, blogs, wikis and location-based services. The document emphasizes considering all social tools together and aligning social media strategies with goals, marketing plans and consumer insights. It concludes with assigning further reading and homework questions.Cyberport 2011 silicon valley trends, startup & exit (edith yeung - right ve...
Cyberport 2011 silicon valley trends, startup & exit (edith yeung - right ve...Edith Yeung
油
This document discusses trends in technology, startups, and exits. It notes that the global mobile market will reach 726 million 3G subscribers by a certain date and that the cloud computing market will grow significantly between 2011 and 2020. It also discusses the growth of social networks like Facebook and trends around mobility, visual content, emerging markets, and smart phone browsing. The document uses Dolphin Browser as a case study to illustrate how a mobile browser became the most popular on Android and in the iPhone productivity category by being the first to offer gestures, magazines, add-ons and through strategic growth.Think Tank Presentation 5-2012
Think Tank Presentation 5-2012Jim Borzilleri
油
The document by Jim Borzilleri emphasizes the importance of website testing to optimize conversion rates and improve profitability. It details four types of tests, key elements to test including headlines and buttons, and outlines common testing pitfalls, while advocating for a continuous testing culture. Ultimately, it concludes that testing enhances usability and customer satisfaction, with tools like heat maps available for starting the testing process.GoyaMiguel ngel Fern叩ndez
油
Francisco de Goya y Lucientes (1746-1828) fue un pintor espa単ol ilustrado que trabaj坦 en varios estilos como rococ坦, neoclasicismo y romanticismo. Es conocido por sus retratos de la nobleza as鱈 como por sus series "Los Desastres de la Guerra" y "Los Caprichos" que criticaron el poder y fueron precursores del arte de vanguardia.Devilsworkshop Online Branding
Devilsworkshop Online BrandingKompass India Information Pvt. Ltd.
油
The document outlines a marketing presentation focused on the online video landscape in India, where it highlights the country's growing internet user base and the significant time spent consuming video content. It emphasizes the importance of strategizing video production and promotion, discussing how content quality, metadata, thumbnails, and social media engagement can drive viewer traffic and brand visibility. Additionally, it calls for brands to adapt to a more interactive consumer environment that prioritizes engaging, contextual content over traditional advertising.Mcgill social
Mcgill socialPinny
油
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.Flett Consulting
Flett ConsultingTwoCents Group
油
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.Meltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Group
油
Social media is online content created by people using accessible publishing technologies. It has transformed how people share information from one-way broadcasts to many-to-many dialogues. Businesses monitor social media to understand consumer opinions, engage customers, and respond to issues in real-time to reduce risks and increase revenues. Regular monitoring across multiple online platforms is important for any brand to track discussions and gain consumer insights.Digital Trends - India 2012
Digital Trends - India 2012Vijay Sharma
油
The document discusses the significant rise of digital engagement, highlighting key statistics such as 1.3 billion people and 130 million internet users in India. It emphasizes the growing importance of visual content, mobile commerce, and campaigns tied to social causes, showcasing examples from brands like Norte and Dulux. Additionally, it addresses the evolution towards the semantic web, indicating how improved understanding of data can enhance user experiences.Social Media 101
Social Media 101Jailani Mahmood
油
This document provides an overview of social media and how to develop an effective social media strategy. It discusses preparing for social media by researching trends, choosing the right tools, and planning. It provides examples of successful social media case studies and best practices around content, engagement, transparency, and analytics. The presentation emphasizes listening to customers, adding value, and focusing on people over business. It stresses the importance of mobile and having a cross-platform social media presence.1 eg step_sheet_videoaudio
1 eg step_sheet_videoaudiojarydian
油
California Road Studios provides affordable, award-winning video production and post-production services. Their state-of-the-art studio was designed by one of the world's top facility designers and their production team includes Emmy and Telly Award winners with extensive experience. Video marketing is important as consumers are watching more videos online through platforms like YouTube, smartphones, and tablets. California Road Studios can help companies create professional videos to reach today's audiences.What's Next: State of Social 10
What's Next: State of Social 10Ogilvy Consulting
油
The document discusses the state of social media as of January 2019, highlighting issues such as the fragmentation of collective reality and the spread of misinformation. It covers recent platform updates from major social media companies and emphasizes the increasing importance of authenticity and transparency in user interactions. Additionally, it showcases creative marketing strategies and trends, including the rise of TikTok as a significant player in digital advertising and content creation.The Future of Social: Paid Visual Content - Joie Healy
The Future of Social: Paid Visual Content - Joie Healymultifamily-social-media
油
The document discusses the rise of visual and paid content on social media. It notes that people spend more time on apps than mobile websites and respond better to visual information than plain text. Short-form video on platforms like Vine, Instagram and YouTube are gaining popularity. The document also emphasizes that brands need to use paid promotion to effectively reach large audiences on social media. It provides examples of how companies like General Electric and Cisco have successfully used different social media platforms and paid promotion to engage audiences.Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Chris Younger
油
The document discusses the impact of influencers on product endorsement and social media engagement, particularly in relation to video content. It highlights the effectiveness of various video durations for engagement and the importance of leveraging influencer partnerships to amplify brand conversations. Additionally, it outlines strategies for maximizing awareness and performance through targeted media and creative content across multiple platforms.Technology has turned people into marketing tools, demographics and targets.
Technology has turned people into marketing tools, demographics and targets.gordolong
油
Technology has changed how businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also privacy concerns. While these platforms allow businesses to creatively promote products, they also collect personal data to profile users and target ads. Both businesses and social media platforms benefit from increased advertising, but this comes at the cost of users who face constant targeted promotions and loss of privacy over their personal information.What Is Social Media?
What Is Social Media?Fjord
油
The document discusses the significant impact of social media on political campaigns, specifically during the Obama and McCain elections, highlighting the importance of platforms like Facebook and Twitter. It emphasizes the potential difficulties and costs associated with creating a comprehensive social media marketing campaign and presents statistics from successful campaigns such as Xbox and O2. Finally, it stresses that social media is essential for advertisers, marketers, and content producers in today's digital landscape.Socialize your app to drive app discovery and user engagement
Socialize your app to drive app discovery and user engagementIsaac Mosquera
油
This presentation discusses how to socialize mobile apps to drive discovery and user engagement. It recommends connecting with the target audience and matching social channels to app categories. To engage users, it suggests sharing content at the right times and using different engagement types like hashtags. Analytics can track the most shared content and failures to help increase sharing. A case study shows how notifications can drive shares and engagement in a loop. The key takeaways are to gain user trust, make sharing easy, use targeted notifications, and remove roadblocks to connecting, engaging and increasing users.Social Media Marketing, ad:tech Sydney 2011
Social Media Marketing, ad:tech Sydney 2011Castleford Media Pty Ltd
油
This document summarizes the marketing opportunities presented by popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It discusses how original content can be used to exploit these platforms by gaining followers, driving engagement, and supporting marketing objectives. Famous examples are provided of brands that have successfully used social media, like Old Spice's viral video campaigns and Dove's user-generated response to its Evolution video.Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016Activate
油
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.Tech, Mobile and Media Outlook 2016
Tech, Mobile and Media Outlook 2016Philippe Dumont
油
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.guerilla PR Capabilities and Case Studies
guerilla PR Capabilities and Case StudiesMichael Leifer
油
Michael Leifer has extensive experience in cultural anthropology, social media, and strategic communications spanning 18 years. He has helped many organizations including Napster, Coca-Cola, Current TV, Fox, Konami, and Sony with objectives such as increasing subscriptions, growing online communities, launching new shows and games, and repositioning brands. Through conducting research, creating engaging content and campaigns, identifying influencers, and analyzing results, Leifer has delivered award-winning integrated offline and online strategies to build markets and cultural movements for clients.CAMA Digital Media Event 11-16-2011
CAMA Digital Media Event 11-16-2011Chicago AMA
油
The document summarizes a presentation given at a Chicago AMA event on digital media and marketing. It discusses:
1) How consumers are in control of when, where and how they consume content and have more options than ever to research products.
2) The importance of content, curation and convergence in digital media, with content king and everything becoming content.
3) How companies must understand consumer habits and the "moments of truth" when researching and purchasing products in order to be present where and when consumers are searching.David Brook, 1+1 Group: Digital revolution/TV evolution.
David Brook, 1+1 Group: Digital revolution/TV evolution.Dentsu Aegis Network Ukraine
油
This document discusses the evolution of television and digital media. It makes three key points: 1) New media does not kill existing media, but rather what does not work for consumers. Television remains very effective for advertising. 2) Even in a digital world, people still choose brands they trust based on emotion over rational decisions. 3) There is not a media revolution but rather an evolution, as different platforms rise and fall over time but often co-exist, such as print, television, internet, and mobile. Television continues to be very powerful for telling stories and creating shared experiences.ProSiebenSat.1 presentation + CoCollage slides
ProSiebenSat.1 presentation + CoCollage slidesTyler Phillipi
油
The document discusses various successful digital platforms and their user engagement strategies, highlighting examples like YouTube, Twitter, and Cheezburger Network. It emphasizes the importance of creating visually stimulating content that allows users to share their interests while carefully moderating user interactions. Additionally, it introduces a digital signage solution, Cocollage, aimed at enhancing social engagement and targeted advertising opportunities in a rapidly growing market.More Related Content
Similar to Zeno Group ( Nick Mendoza ) (20)
Devilsworkshop Online Branding
Devilsworkshop Online BrandingKompass India Information Pvt. Ltd.
油
The document outlines a marketing presentation focused on the online video landscape in India, where it highlights the country's growing internet user base and the significant time spent consuming video content. It emphasizes the importance of strategizing video production and promotion, discussing how content quality, metadata, thumbnails, and social media engagement can drive viewer traffic and brand visibility. Additionally, it calls for brands to adapt to a more interactive consumer environment that prioritizes engaging, contextual content over traditional advertising.Mcgill social
Mcgill socialPinny
油
This document provides an overview of social media marketing. It discusses key concepts like user-generated content, social bookmarking, and social media optimization. It highlights important social media platforms and trends, noting that people are increasingly using these channels. The document emphasizes that social media focuses on enabling and publishing conversations. It provides tips for social media marketing, such as being personal, seeing criticism as an opportunity, and contributing in a meaningful way.Flett Consulting
Flett ConsultingTwoCents Group
油
Simon Dell is the director of TwoCents Group, which provides branding, graphic design, marketing consultancy, advertising campaigns, and social media services with a focus on small and medium enterprises. He has background experience working for large consumer goods companies. Dell writes for Marketing Magazine and emphasizes that social media allows businesses to earn attention by creating valuable, interesting content and publishing it for free online, as opposed to traditional paid advertising or media relations. He presents on topics related to social media strategy and implementation for businesses.Meltwater Buzz: Social Media Monitoring
Meltwater Buzz: Social Media MonitoringMeltwater Group
油
Social media is online content created by people using accessible publishing technologies. It has transformed how people share information from one-way broadcasts to many-to-many dialogues. Businesses monitor social media to understand consumer opinions, engage customers, and respond to issues in real-time to reduce risks and increase revenues. Regular monitoring across multiple online platforms is important for any brand to track discussions and gain consumer insights.Digital Trends - India 2012
Digital Trends - India 2012Vijay Sharma
油
The document discusses the significant rise of digital engagement, highlighting key statistics such as 1.3 billion people and 130 million internet users in India. It emphasizes the growing importance of visual content, mobile commerce, and campaigns tied to social causes, showcasing examples from brands like Norte and Dulux. Additionally, it addresses the evolution towards the semantic web, indicating how improved understanding of data can enhance user experiences.Social Media 101
Social Media 101Jailani Mahmood
油
This document provides an overview of social media and how to develop an effective social media strategy. It discusses preparing for social media by researching trends, choosing the right tools, and planning. It provides examples of successful social media case studies and best practices around content, engagement, transparency, and analytics. The presentation emphasizes listening to customers, adding value, and focusing on people over business. It stresses the importance of mobile and having a cross-platform social media presence.1 eg step_sheet_videoaudio
1 eg step_sheet_videoaudiojarydian
油
California Road Studios provides affordable, award-winning video production and post-production services. Their state-of-the-art studio was designed by one of the world's top facility designers and their production team includes Emmy and Telly Award winners with extensive experience. Video marketing is important as consumers are watching more videos online through platforms like YouTube, smartphones, and tablets. California Road Studios can help companies create professional videos to reach today's audiences.What's Next: State of Social 10
What's Next: State of Social 10Ogilvy Consulting
油
The document discusses the state of social media as of January 2019, highlighting issues such as the fragmentation of collective reality and the spread of misinformation. It covers recent platform updates from major social media companies and emphasizes the increasing importance of authenticity and transparency in user interactions. Additionally, it showcases creative marketing strategies and trends, including the rise of TikTok as a significant player in digital advertising and content creation.The Future of Social: Paid Visual Content - Joie Healy
The Future of Social: Paid Visual Content - Joie Healymultifamily-social-media
油
The document discusses the rise of visual and paid content on social media. It notes that people spend more time on apps than mobile websites and respond better to visual information than plain text. Short-form video on platforms like Vine, Instagram and YouTube are gaining popularity. The document also emphasizes that brands need to use paid promotion to effectively reach large audiences on social media. It provides examples of how companies like General Electric and Cisco have successfully used different social media platforms and paid promotion to engage audiences.Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...
Ayzenberg Group: Taking Aim at Influencers presentation at Games Connection E...Chris Younger
油
The document discusses the impact of influencers on product endorsement and social media engagement, particularly in relation to video content. It highlights the effectiveness of various video durations for engagement and the importance of leveraging influencer partnerships to amplify brand conversations. Additionally, it outlines strategies for maximizing awareness and performance through targeted media and creative content across multiple platforms.Technology has turned people into marketing tools, demographics and targets.
Technology has turned people into marketing tools, demographics and targets.gordolong
油
Technology has changed how businesses market and advertise. Smartphones, tablets, Google, Facebook, YouTube, Twitter and Pinterest provide opportunities for targeted advertising but also privacy concerns. While these platforms allow businesses to creatively promote products, they also collect personal data to profile users and target ads. Both businesses and social media platforms benefit from increased advertising, but this comes at the cost of users who face constant targeted promotions and loss of privacy over their personal information.What Is Social Media?
What Is Social Media?Fjord
油
The document discusses the significant impact of social media on political campaigns, specifically during the Obama and McCain elections, highlighting the importance of platforms like Facebook and Twitter. It emphasizes the potential difficulties and costs associated with creating a comprehensive social media marketing campaign and presents statistics from successful campaigns such as Xbox and O2. Finally, it stresses that social media is essential for advertisers, marketers, and content producers in today's digital landscape.Socialize your app to drive app discovery and user engagement
Socialize your app to drive app discovery and user engagementIsaac Mosquera
油
This presentation discusses how to socialize mobile apps to drive discovery and user engagement. It recommends connecting with the target audience and matching social channels to app categories. To engage users, it suggests sharing content at the right times and using different engagement types like hashtags. Analytics can track the most shared content and failures to help increase sharing. A case study shows how notifications can drive shares and engagement in a loop. The key takeaways are to gain user trust, make sharing easy, use targeted notifications, and remove roadblocks to connecting, engaging and increasing users.Social Media Marketing, ad:tech Sydney 2011
Social Media Marketing, ad:tech Sydney 2011Castleford Media Pty Ltd
油
This document summarizes the marketing opportunities presented by popular social media platforms like Facebook, Twitter, LinkedIn, and YouTube. It discusses how original content can be used to exploit these platforms by gaining followers, driving engagement, and supporting marketing objectives. Famous examples are provided of brands that have successfully used social media, like Old Spice's viral video campaigns and Dove's user-generated response to its Evolution video.Activate Tech and Media Outlook 2016
Activate Tech and Media Outlook 2016Activate
油
The document discusses trends in consumer tech and media from 2015-2020. It predicts that the industry will grow by over $500 billion in that time period, with the average American spending more time on tech and media than on work or sleep. It also notes that messaging platforms will surpass social networks as the dominant media activity and that the next big winners in streaming audio are already gaining popularity quietly.Tech, Mobile and Media Outlook 2016
Tech, Mobile and Media Outlook 2016Philippe Dumont
油
The document discusses key trends in the consumer tech and media industries over the next five years. It notes that the industries will grow by over $500 billion and the average American now spends more time using tech and media than sleeping or working. It also highlights that messaging platforms will surpass social networks as the dominant online activity and some messaging apps are already seeing more usage time than social networks globally.guerilla PR Capabilities and Case Studies
guerilla PR Capabilities and Case StudiesMichael Leifer
油
Michael Leifer has extensive experience in cultural anthropology, social media, and strategic communications spanning 18 years. He has helped many organizations including Napster, Coca-Cola, Current TV, Fox, Konami, and Sony with objectives such as increasing subscriptions, growing online communities, launching new shows and games, and repositioning brands. Through conducting research, creating engaging content and campaigns, identifying influencers, and analyzing results, Leifer has delivered award-winning integrated offline and online strategies to build markets and cultural movements for clients.CAMA Digital Media Event 11-16-2011
CAMA Digital Media Event 11-16-2011Chicago AMA
油
The document summarizes a presentation given at a Chicago AMA event on digital media and marketing. It discusses:
1) How consumers are in control of when, where and how they consume content and have more options than ever to research products.
2) The importance of content, curation and convergence in digital media, with content king and everything becoming content.
3) How companies must understand consumer habits and the "moments of truth" when researching and purchasing products in order to be present where and when consumers are searching.David Brook, 1+1 Group: Digital revolution/TV evolution.
David Brook, 1+1 Group: Digital revolution/TV evolution.Dentsu Aegis Network Ukraine
油
This document discusses the evolution of television and digital media. It makes three key points: 1) New media does not kill existing media, but rather what does not work for consumers. Television remains very effective for advertising. 2) Even in a digital world, people still choose brands they trust based on emotion over rational decisions. 3) There is not a media revolution but rather an evolution, as different platforms rise and fall over time but often co-exist, such as print, television, internet, and mobile. Television continues to be very powerful for telling stories and creating shared experiences.ProSiebenSat.1 presentation + CoCollage slides
ProSiebenSat.1 presentation + CoCollage slidesTyler Phillipi
油
The document discusses various successful digital platforms and their user engagement strategies, highlighting examples like YouTube, Twitter, and Cheezburger Network. It emphasizes the importance of creating visually stimulating content that allows users to share their interests while carefully moderating user interactions. Additionally, it introduces a digital signage solution, Cocollage, aimed at enhancing social engagement and targeted advertising opportunities in a rapidly growing market.Zeno Group ( Nick Mendoza )
- 3. Brands,companiesandorganizaVonshavethepowertobroadcast anddistributeliveandondemandvideotoaudiencesanywhere. Essen6altools OnDemand LiveWebandMobileBroadcas6ng TwiIerTools Edi6ngTools Music (VideoSearch)
- 4. TheKeystoVideoSuccess ≒ Crea6vity ≒ Ul6mateGoals ≒ Transparency ≒ ExciteViewer ≒ CalltoAc6on ≒ AmplifyBuzz ≒ TargetedDistribu6on TheWeb'sBestBrandedVideosSellandEntertain.FastCompany THINKABOUTC.U.T.E.C.A.T.
- 11. TheGrowthinGroupBuying ≒ Daily ≒ Experience ≒ Awareness ≒ Local Grouponexpectstoend2010withasmanyas 25millionsubscribersand$400millionin grosssales. Therearecurrently35,000businessesonthe Grouponwaitlist,whicho_entakes6months. GigaOm ITSABOUTTHEDEAL